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Informe de sistematización de experiencias: Editorial 3600
La Paz: Universidad Católica Boliviana, Master Thesis (2023), 61 pp.
"Este soporte de sistematización revela el conjunto de experiencias a través de las cuales el grupo ha podido construir la estrategia que presenta la Editorial 3600 para cumplir su objetivo de posicionamiento, para ello la narración está redactada en primera persona plural, haciendo referencia a
...
Social Media Marketing for Book Publishers
London: Routledge (2023), xv, 184 pp.
"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing
...
Verlagsmarketing
Frankfurt am Main: Bramann, 3., überarb. und aktual. Aufl. (2021), 163 pp.
"Marketingmaßnahmen bringen Titel erfolgreich auf den Markt. Dass hierzu mehr gehört als gute Werbe-, PR-oder Social-Media-Kampagnen dürfte mittlerweile Gemeingut sein. Entscheidend bleibt die Qualität des Produkts, die den Konsumenten überzeugt. Etabliert ein Verlag darüber hinaus eine Marke,
...
Recommended Reading: Amazon’s Algorithms, Conspiracy Theories and Extremist Literature
London: Institute for Strategic Dialogue (ISD) (2021), 22 pp.
"The role of algorithms in propelling conspiracy theories and radicalisation has been brought into sharp focus by the interlocking crises of the past 12 months. Social media platforms have sought to tamp down on algorithmic recommendation of conspiracy theories and extremist content, for example by
...
Inside Book Publishing
Key Guidance
London; New York: Routledge, 6th ed. (2020), xxi, 396 pp.
"Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and
...
How to Market Books
Key Guidance
London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b
...
Online-Marketing und E-Commerce für Buchverlage
Frankfurt am Main: Bramann (2017), 165 pp.
"Das klassische Marketing wird heutzutage durch verschiedene Möglichkeiten der Internetkommunikation und der digitalen Medien ergänzt, die über alle Sparten hinweg in zunehmendem Masse relevant werden. Im vorliegenden Band, der den Titel 'Verlagsmarketing' von Ulrich Huse in idealer Weise ergänz
...
Coming of Age: Strides in African Publishing, Essays in Honour of Dr Henry Chakava at 70
Henry Chakava (honoured person)
Nairobi: East African Educational Publishers (2016), xxvii, 288 pp.
Verlagswirtschaft: Ökonomische, rechtliche und organisatorische Grundlagen
Konstanz: UVK, 3., neubearb. und erw. Aufl. (2014), 436 pp.
"Wulf D. von Lucius stellt alle Aufgabenbereiche und Tätigkeitsfelder im Buch- und Zeitschriftenverlag vor. Grundlagen, Funktionen und Zusammenspiel von Programmarbeit, Herstellung und Kalkulation, Werbung, Vertrieb, Presse- und Öffentlichkeitsarbeit werden unter betriebs- und marktwirtschaftliche
...
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Key Guidance
Chicago: Chicago Review Press, revised and expanded 4th ed. (2010), xxvi, 373 pp.
Publishing for Profit is all about the business side of publishing. It focuses on managerial organization (e.g. defining market niches, budgeting, cash flow) and functional organization strategies and techniques (e.g. editorial process management, sales, subsidiary rights, fulfilment). A special cha
...
ACCU Experts Meeting on Book Development and Reading Promotion in Asia and the Pacific: ACCU’s Achievement Inherited by Asia and the Pacific Towards the Future of Books and Reading
Tokyo: Asia/Pacific Cultural Centre for UNESCO (ACCU) (2010), 52 pp.
"As ACCU decided to conclude its programmes in book development in the fiscal year of 2009, “ACCU Experts Meeting on Book Development and Reading promotion in Asia and the Pacific” was held from 8 to 10 December 2009 in Tokyo, Japan. 20 experts and officials from the field of book development an
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El mundo de la edición de libros: Un libro de divulgación sobre la actividad editorial para autores, profesionales del sector y lectores en general
Key Guidance
Buenos Aires: Paidós, 3rd reimp. (2009), 268 pp.
Entre évasion et invasion, un album jeunesse déterritorialisé ? Des échanges de production entre la France et l’Afrique francophone
Paris: Université Paris XIII - Villetaneuse, UFR des Sciences de la Communication, Master Thesis (2009), 117 pp.
"Alors que l’UNESCO a adopté, en 2005, une Convention sur la protection et la promotion de la diversité des expressions culturelles entendant ainsi soutenir la bibliodiversité, la présente étude entend démontrer que les échanges de livres, et plus précisément d’albums jeunesse, entre la
...
Publishing, Books and Reading in Sub-Saharan Africa: A Critical Bibliography
Top Insights
Henry Chakava (introd. essay)
Lochcarron: Hans Zell Publishing, 3rd ed. (2008), xlix, 712 pp.
Status quo der betriebswirtschaftlichen Erfolgsfaktoren bei Büchern
Medien & Kommunikationswissenschaft, volume 55, issue 3 (2007), pp. 412-441
"In diesem Aufsatz wird der Status quo der theoretischen und empirischen Erfolgsfaktorenforschung für belletristische Bücher aufgezeigt. Die abgeleiteten Einflussfaktoren, die zentrale Steuerungsgrößen für das Management der Verlagshäuser darstellen, werden nach den vier Elementen des Marketin
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African Books Collective: Mid-Term Review 2006
Stockholm: Swedish International Development Cooperation Agency (Sida) (2006), 92 pp.
Your Guide to Marketing Books in the Christian Marketplace
Charlotte, North Carol.: Crest (2006), 192 pp.
Das BuchMarktBuch: Der Literaturbetrieb in Grundbegriffen
Reinbek bei Hamburg: Rowohlt Taschenbuch Verlag (2005), 428 pp.
Issues in Book Publishing in Nigeria: Essays in Honour of Aigboje Higo at 70
Aigboje Higo (honoured person)
Ibadan: Heinemann Educational Books (2005), xxi, 270 pp.
"This collection of essays was published to honour Chief Aigboje Higo on his 70th birthday. Higo, by many considered to be the doyen of Nigerian book publishing, was a founding father and two-time president of the Nigerian Publishers Association, and for many years Managing Director and later Chairm
...
Bücher machen: Ein Handbuch für Lektoren und Redakteure
Frankfurt am Main: Bramann (2004), 395 pp.
