"Nove em cada 10 adultos conectados escutam rádio off-line. O rádio é o meio líder em confiança no Brasil. 64% percebem que a maioria das notícias consumidas no rádio é verdadeira. Mais da metade dos ouvintes brasileiros ligam o rádio porque querem se informar. Quando usado de forma combina
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da, o rádio fortalece todas as mídias. A junção do rádio com revista, por exemplo, atinge quase três vezes mais consumidores do que quando se investe apenas no meio revista. Mais de 10 mil emissoras funcionam no Brasil. Cerca de metade delas é comercial. A faixa entre 6h e 18h concentra 3/4 de toda a audiência do rádio. Perfil do ouvinte de rádio é muito semelhante ao da população em geral. Patamar de alcance do rádio no Brasil é semelhante ao dos maiores mercados do mundo. Oito em cada 10 possuem rádio convencional. Um em cada cinco ouvintes escuta rádio pelo celular. Cresce o consumo de rádio on-line através do smartphone. Cerca de um em cada quatro ouvintes escuta rádio no carro. Em apenas cinco anos, dobrou a escuta de rádio pelo celular e quase triplicou o consumo pelo computador e em outros equipamentos." (Destaques, página 25)
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"El estudio de audiencia radial total Perú (urbano y rural) revela que la radio alcanza a un 89% de la población del Perú, siendo 22,4 milliones de personas que escuchan radio en una semana. Los radioyentes escuchan un promedio de 22 horas semanales. RPP es escuchada por la cuarta parte de la pob
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lación del país, logrando 6,3 milliones de las escuchas a la semana, penetración que logra alcanzar tanto al área urbana como al rural." (Página 1)
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"Radio umgibt, begleitet und unterhält uns seit rund 100 Jahren. Selbst im digitalen Zeitalter besteht es und verliert keineswegs an Attraktivität. Hans-Jürgen Krug vermittelt prägnant alles Wissenswerte und zeichnet die Geschichte des Radios von den Anfängen bis zur heutigen Zeit nach. Dabei g
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eht er nicht nur auf diverse Sender- und Formatstrategien ein, sondern erzählt auch von dem Wandel, den klassische Genres wie Nachrichten, Politik, Kultur oder Unterhaltung erfahren haben. Zeitleisten und übersichtlich aufbereitete Fakten erleichtern den Einstieg und runden die Chronik des faszinierenden Mediums ab." (Verlagsbeschreibung)
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"Este número especialmente dedicado a la radio, a sus públicos, las experiencias locales, comunitarias, tiene la característica de visibilizar la pasión de varias generaciones. La RAC también, moviliza para mostrar un objeto vivo en el campo de investigación de la comunicación en sus múltipl
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es dimensiones. Por último, un conjunto de reseñas dan cuenta de que la radio sigue siendo un medio histórico pero a su vez vigente y alternativo que supo sobrellevar con entereza las transformaciones de leguajes, tecnologías y modos de consumo." (Presentación, página 8)
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"Along with the valorization of “beneficiary” participation in development praxis, contemporary communication scholarship has tended toward internet-enabled technologies and applications. This study breaks ranks with the implicit loss of faith in the capacity of the so-called legacy media, and r
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adio in particular. It argues that precisely those advances in new technologies, together with the peculiar media ecology of Ghana and Africa generally, are the bases for prenotions about the enduring relevance of radio. To verify this claim, focus group discussions were conducted among radio audiences in Ghana. The findings suggest three factors for a renaissance of radio as a development communication medium: its contribution to democratic pluralism; the use of local languages that enables social inclusion; its appropriation of new technologies for audience participatory engagement. Radio has thus evolved from the powerful effects notions of a one-way transmitter of information to an increasingly more interactive, audience-centric medium." (Abstract)
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"El 89,6% de los 25 millones de personas mayores de 11 años que habitan en el Perú escuchan radio en el transcurso de una semana lo cual representa 22 mil 400 millones de radioescuchas. El tiempo promedio de escucha semanal es de 21 horas a la semana o tres horas diarias. Comparando la audiencia u
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rbana versus la rural, en el primer caso el alcance es mayor y la radio es escuchada por el 92,3% del total de la población (18’5 MM) y con 23 horas semanales. En el caso rural, baja el alcance al 78,5% (3’9 MM) y el nivel de escucha promedio semanal también es menor. Hay que considerar que en este segmento de la población es mucho mayor el nivel de pobreza y como consecuencia menor el número de aparatos de radio por hogar." (Página 1)
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"Nigerian researcher Jacob Udo-Udo Jacob compares the impact on people in the Kivu provinces of eastern DR Congo of United Nations Stabilization Mission in the DR Congo (MONUSCO) communication programmes encouraging militia to return to the country and Radio Okapi’s informative debate programme 'D
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ialogue between Congolese' at a time, between 2008 and 2010, when Fondation Hirondelle was co-managing that radio station with the UN. He concluded that the UN communication programmes provoked emotional reactions that were not very favourable, while 'Dialogue between Congolese' gave its listeners a better understanding of the political situation and a sense of collective responsibility to resolve the conflict." (Sacha Meuter, Legal adviser and research coordinator at Fondation Hirondelle, in News from Fondation Hirondelle, Nr.54, Winter 2017-2018, page 2)
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"There is no accessible media in the Rohingya language, leaving the Rohingya population of well over a million, now spread between Myanmar and Bangladesh, reliant on information only available in languages other than their own [...] This assessment, conducted in the Cox’s Bazar region of Banglades
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h in late October 2017, examines the information ecosystem facing the area’s crisis affected population (introduction). According to the executive summary (page 10), "mobile phones were one of the main sources to send and receive information prior to arrival in the camps, which indicates a high household’s ownership of mobile phone sets (64%). Within newly arrived families, smart phones are mainly used by adult men between age 15 to 24; many of them have taken an active role to mingle with others, access to Facebook and YouTube, and bring information back to the households. Some of the young boys with smart phones have said to spend major amount of credit on data rather than voice connectivity. Also, young men find places to gather, such as shops, where they can charge phones and share information with others of the same age. The lack of access to information and communication channels should perhaps not be surprising, given the enormous challenges presented by the information landscape. 71% of the affected population has had no formal education of any kind, and 77% of the refugee population is illiterate in any language. The Rohingya dialect, the main language spoken by 96% of the refugee population, has no agreed written script. It is technically illegal for refugees to purchase SIM cards. Access to radio sets is limited, and the signal is weak in many areas. What mass media that is available, is in Bangla or Chittigonian. 81% of refugees do not currently listen to the radio."
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"Con el objetivo de incluir a toda la población del país en las audiencias radiales, el Grupo RPP encargó una investigación a nivel nacional rural que representa el 22% de la población, según cifras oficiales del INEI. De este modo, al juntar los resultados de la audiencia de esta investigaci
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n con la audiencia radial a nivel urbano que se maneja en la industria publicitaria, se obtiene una audiencia integral a nivel total Perú. Para el caso se manejó una muestra panel de 1,200 personas distribuidas en 150 caseríos en 24 departamentos, respetando el peso poblacional rural de cada uno de ellos. Los caseríos fueron elegidos estrictamente al azar a partir de la base de datos de centros poblados rurales del INEI. La importancia de esta investigación es que permite estimar el gran potencial que tiene la radio al alcanzar a nivel Perú Rural el 81,5% (4’0 millones de personas de 11 a más años) en el término de una semana. El total de audiencia rural semanal representa el 18% y a nivel audiencia urbana el 82% del total nacional. Las emisoras locales en la zona rural tienen una mayor presencia respecto a las emisoras nacionales. Según emisoras, R.P.P. alcanza durante la semana al 26,6% de esta población de 11 a más años, que representa 1’3 millón de personas que escuchan esta radio, en menor medida se ubica Nueva Q con un alcance semanal de 3,8%, le sigue La Karibeña con 3,5%, Moda 2,7% y Exitosa 2,1% entre las más destacadas." (Página 1)
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"KANA TV is the most popular station with over 30% share and an average audience of almost 3 million while EBS comes second reaching half the audience KANA TV reaches. EBC1, JTV, and Nahoo close out the top 5 stations which comprise 81% of total share." (Slide 9)
"There are a sizeable number of people who have never had access to any form of media or device. Roughly one in three (34%) respondents have never had access to radio, television, newspapers, internet, or mobile phones. Furthermore, media is less accessible for women than it is for men. It is more c
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ommon (39%) for women to never have had access to any type of media than for men (26%). Overall, radio remains the most commonly accessed type of media (51%) and, not surprisingly, has a larger weekly reach (38%) than all other forms of media. This means that 4 out of 10 respondents listen to a radio on a weekly basis, roughly triple the rate of respondents who watch television on a weekly basis (13%) or read a newspaper on a weekly basis (10%). While access to television, newspapers, and internet remains sparse, mobile phone penetration levels are nearing levels of radio access." (Executive summary, page 3)
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