"Information campaigns aim at discouraging potential migrants from leaving their countries irregularly. This article discusses how to analyse the impact of such campaigns by identifying different research lines in the literature. The impact of migration information campaigns may be explored by, firs
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tly, focusing on transnational migratory data and inter-state relations (the macro-level); secondly, by investigating their impact on narratives within societies (the meso-level); and, finally, by investigating the micro-level of their influence on migratory decision-making. At each level, scholars face considerable methodological challenges to filter out the impact of campaigns. This article suggests that a promising research avenue is to analyse more widely the narratives and information sources upon which (potential) migrants rely. Opening up the research focus may avoid the risk of over-emphasising the impact of information campaigns by only looking at them. It allows to better understand which sources of information actually influence migratory behaviour." (Abstract)
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"The project "Empowering young people in Africa through media and communication" aims to build media professionals' capacities, both men and women, in the treatment of information on various aspects of migration (irregular, legal, intra-regional, female, etc.), in order to guarantee public access to
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quality information on migration, and to enable local populations, especially young men and women, to take informed decisions on migration." (The project, page 4)
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"A travers le projet « Autonomiser les jeunes en Afrique à travers les médias et la communication », mis en oeuvre dans 8 pays d’Afrique de l’Ouest et du Centre (Cameroun, Cote d’Ivoire, Ghana, Guinée-Conakry, Mali, Niger, Nigeria et Sénégal), l’UNESCO a, de septembre 2018 à septembr
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e 2022, oeuvré à l’amélioration de l’accès à l’information sur la migration afin de permettre aux jeunes de prendre des décisions éclairées sur la question. Les diverses interventions du projet ont porté notamment sur le renforcement des capacités des hommes et femmes professionnel(le)s des médias en matière de traitement de l’information, ou d’investigation journalistique, sur divers aspects de la migration, ainsi que la sensibilisation des jeunes, tant en ligne que hors ligne, sur l’importance du recours à l’information fiable sur la migration. Le projet s’est aussi attelé à analyser les pratiques et contenus des médias en rapport avec la migration afin de déceler des tendances, faiblesses et autres bonnes pratiques. Bien que le projet ait permis d’importantes réalisations en terme de production de contenus médiatiques (en français, anglais et en plus de 80 langues nationales) alliant qualité informationnelle, diversité des narratifs et représentation inclusive des voix (jeunes, femmes, hommes, etc.) de la migration, l’un des enjeux majeurs aujourd’hui est d’assurer la pérennisation de l’approche dans un contexte de montée de la désinformation relayée à travers les réseaux sociaux et aggravée par l’insuffisance de ressources dont les médias ont besoin pour assurer la production de contenus informationnels fiables et de qualité. Pour ce faire, il convient d’interroger, pour dégager des pistes d’action, les processus et les facteurs qui impactent la production médiatique, la construction des narratifs, les représentions des voix de la migration en Afrique de l’Ouest et du Centre. C’est à cette fin qu’a été organisée du 6 au 8 Septembre 2022 à Niamey la Conférence régionale : « Médias et voix de la migration en Afrique de l’Ouest et du Centre ». Les principales thématiques pour orienter les échanges pendant la Conférence régionale sont : « Enjeux et défis de la diversité des voix de la migration dans les médias »; « Médias et représentation de la migration et des personnes migrantes »; « Production de contenus éditoriaux sur la migration et facteurs d’influence »; « Importance de l’accès à l’information « complète » et de qualité sur la migration. » (Contexte et justification, page 4)
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"The #MMN Smart Migration Guide offers information, discussion topics, and resources to be used by trainers and potential migrants to learn about the impact and consequences of migration. The guide is designed to support individuals in clarifying their goals and in making informed, safer migration d
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ecisions. This guide contains information that can be used to facilitate trainings and provides discussion questions on topics related to migration. Topics covered include reasons to migrate or not, the dangers and tactics used by human traffickers and smugglers, and how to set SMART goals. The guide also provides resources on how to access reliable information, connect with others, and find opportunities for employment and study, both at home and abroad." (Page 6)
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"The #MMN Smart Migration Guide offers information, discussion topics, and resources to be used by trainers and potential migrants to learn about the impact and consequences of migration. The guide is designed to support individuals in clarifying their goals and in making informed, safer migration d
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ecisions. The Migrant Media Network project supports informed decision making regarding migration by: engaging members of the diaspora and having them engage in conversations and facilitate trainings in communities in their home countries; providing offline tools to help disseminate information in remote regions where the internet is unstable or hard to access; creating a network of trainers in remote regions to help inform those who might otherwise have a harder time accessing accurate information; mitigating propaganda, hate speech, and misinformation about migration and human smuggling on social media; highlighting positive alternatives to migration." (Page 6)
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"IOM presents the Handbook for Information Hubs on Migration, which is based on the model promoted by the Regional Programme on Migration in Mesoamerica and the Caribbean, an IOM programme implemented for more than 10 years with the aim of promoting humane and sustainable migration governance in the
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countries of the region. Funded by the United States Department of State, one of the four main aims of the programme is to improve access to information for migrants through the provision of support through information hubs. This handbook is intended to provide an easily accessible guide for opening, maintaining, and strengthening these information centres. It is aimed at local government staff, institutions and organizations wishing to serve as information hubs, in collaboration with IOM. It is hoped that this document will serve to provide community and institutional stakeholders with tools for the promotion of regular, orderly and safe migration in the interest of human rights, through the model Information Hubs on Migration." (Introduction, page 2)
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"Information campaigns designed to raise awareness of the potential risks of (irregular) migration have attracted much attention and investment across the world in recent years. Studies have repeatedly shown that many migrants start their journeys with limited or biased information and end up in vul
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nerable situations. In response, information campaigns have increased in number and the type, format, messages and strategy of such campaigns have diversified.
This report presents the results from a systematic literature review of evaluations of such information campaigns in the field of migration. The study reveals that the evidence base available for programming and policymaking in this area is strikingly limited. We find that the uptake in the use of information campaigns has far outpaced any rigorous assessment of the effects that different campaigns may have on their respective target groups. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on largely anecdotal evidence. Better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances. The current lack of evidence limits the impact of future campaigns. While rigorous assessment of campaign impact can be difficult and costly, better evidence is clearly needed – wherever feasible and appropriate.
Based on an extensive, systematic literature review, 60 relevant evaluations of information campaigns that targeted potential migrants and traffickers, as well as communities at large, were identified from a pool of 3,600 records. Only 30 of the selected campaign evaluations had publicly available results; the rest were collected through expert referrals. Two studies were published in peer-reviewed journals. Among the campaigns featured in the 60 studies, the most popular communication tools were workshop-type activities and cable TV programmes/advertisements. Most campaigns focused on trafficking, followed by irregular migration and, more generally, smuggling. A common issue is the lack of a clearly defined campaign objective and/or target group. This hampers any rigorous evaluation of programme effects. Whenever an objective is defined, it is most often aimed at “awareness-raising” and “knowledge generation.” The majority of the campaign evaluations claimed that the campaign under study was “successful” in inducing a change in knowledge, perceptions, attitudes and – to a lesser degree – (intended) behaviour. However, most of the evaluations reviewed provided relatively little evidence of the full impact of information campaigns. While many of the evaluations reported the number and profiles of campaign recipients or beneficiaries, impact was not directly measured. (In the evaluation literature, impact is defined as a change in outcome that is directly attributable to the programme and not any other factor.)
Most of the evaluations identified did not meet minimum standards for robust evidence on programme effects. The large majority of evaluations were based on based on cross-sectional surveys of small numbers of participants (N) sampled at convenience, limiting the generalizability of the results. Only a few large-N studies employed a control-group design or involved pre- and post-measurements. None employed a (quasi-)experimental method for causal inference (e.g. randomized controlled trial, which is considered the “gold standard” for measuring impact)." (Executive summary)
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"The information campaign that IOM Tbilisi is implementing in Georgia during the year 2002 aims at preventing irregular migration and trafficking in human beings from Georgia. IOM will seek to raise the awareness of potential irregular migrants of the pitfalls of irregular migration and to alert the
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m about the inherent dangers in trafficking. This information will give potential migrants a more realistic picture of possibilities for regular migration and help them to counterbalance misperceptions and deliberately misleading information. IOM conducts the information campaign in the framework of the “Cluster” process, which is an ongoing dialogue on irregular migration between countries of origin in the South Caucasus and those of destination in Western Europe." (Executive summary)
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