"Die Filmproduktion befindet sich im Umbruch: Die Anzahl der Marktteilnehmer und Distributionswege wächst, gleichzeitig sinkt aber das Produktionsvolumen der Sender für unabhängige Filmhersteller. Joachim Knaf analysiert die bestehenden Geschäftsmodelle der AV-Produzenten und stellt mit einem Fa
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llbeispiel ein mögliches Geschäftsmodell in den Neuen Medien vor. Er untersucht, wie Ertragsmodell, Wertschöpfungskette und Value Proposition, also Nutzenversprechen in den Zukunftsmedien aussehen." (Verlagsbeschreibung)
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"This field practitioner’s guide provides step-by-step guidance for creating and using participatory video within a ComDev process. The guide is part of a modular training series, but can be used as a stand-alone resource for self-learning. It is intended for use by communication practitioners, fa
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rmer and civil society organizations, field workers, extension services, farmer field schools and innovation brokers. This guide helps to identify the purpose, content and context for using participatory video as well as the advantages of using video for development, and presents tips about how to use and share participatory video. The guide will enable users to understand how to produce and share participatory video and how to use it to promote change in rural environments by engaging and giving voice to family farmers and smallholders. It explains how to use video to promote dialogue and engagement and to share knowledge and information, using the right e-platforms, tools, methods and practices to display video content and incorporate it in development processes and initiatives. The guide also touches upon the technicalities of video production, including framing shots, devising sequences, following shooting protocols and applying editing techniques.
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