"Gli studi sul rapporto tra famiglia e mass-media solitamente limitano il loro campo di ricerca a questioni come l'effetto della violenza televisiva sui minori, la violenza domestica e il consumo familiare dei mezzi di comunicazione. Il progetto qui proposto considera la famiglia come istituzione un
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itaria e non solo, quindi, da una determinata e limitata prospettiva. Alla base di questa considerazione c'e' la convinzione che conoscere il modo in cui i mass-media rappresentano la famiglia ha un interesse non solo descrittivo ma anche operativo. Da un lato, infatti, può offrire strumenti che facilitino e orientino l'azione della famiglia come agente sociale, formativo e pubblico. Dall'altro, va ad arricchire il background dei professionisti della comunicazione." (Descrizione della casa editrice)
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"In this first comprehensive analysis of telenovelas and narco-dramas, Hugo Benavides assesses the dynamic role of melodrama in creating meaningful cultural images to explain why these genres have become so successful while more elite cultural productions are declining in popularity. Benavides offer
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s close readings of the Colombian telenovelas Betty la fea (along with its Mexican and U.S. reincarnations La fea más bella and Ugly Betty), Adrián está de visita, and Pasión de gavilanes; the Brazilian historical telenovela Xica; and a variety of Mexican narco-drama films. Situating these melodramas within concrete historical developments in Latin America, he shows how telenovelas and narco-dramas serve to unite peoples of various countries and provide a voice of rebellion against often-oppressive governmental systems. Indeed, Benavides concludes that as one of the most effective and lucrative industries in Latin America, telenovelas and narco-dramas play a key role in the ongoing reconfiguration of social identities and popular culture." (Publisher description)
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"Neste livro, José Roberto Sadek mostra que as telenovelas são uma maneira moderna de contar histórias. O autor baseia-se em estudos consagrados sobre as narrativas do cinema clássico e os aplica às telenovelas, mostrando ângulos pouco conhecidos. Na primeira parte do livro, traça um breve hi
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stórico da telenovela; na segunda, compara a estrutura dramática do cinema clássico com a das telenovelas; na terceira parte, aborda os personagens principais e secundários; por fim, trata do tempo na narrativa e do espaço em que as cenas se desenvolvem." (Ccontratapa)
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"What are the effects of television, and of role models portrayed in TV programs, on individual behavior? We focus on fertility choices in Brazil, a country where soap operas (novelas) portray families that are much smaller than in reality. We exploit differences in the timing of entry into differen
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t markets of Rede Globo, the network that has an effective monopoly on novelas production in this country. Using Census data for the period 1970-1991, we find that women living in areas covered by the Globo signal have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and for women in the central and late phases of their fertility cycle, consistent with stopping behavior. The result is robust to placebo treatments and does not appear to be driven by selection in Globo entry. Finally, we provide suggestive evidence that novelas, and not just television, affected individual choices. First, people living in areas covered by the signal were more likely to name their children after novela characters. Second, entry of a network that relied on imported shows did not have a significant impact on fertility. Third, the impact of Globo presence was strongest for women close in age to the main novela characters." (Abstract)
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"Media on the Move provides a critical analysis of the dynamics of the international flow of images and ideas. This comes at a time when the political, economic and technological contexts within which media organisations operate are becoming increasingly global. The surge in transnational traffic in
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media products has primarily benefited the major corporations such as Disney, AOL, Time Warner and News Corporation. However, as this book argues, new networks have emerged which buck this trend: Brazilian TV is watched in China, Indian films have a huge following in the Arab world and Al Jazeera has become a household name in the West. Combining a theoretical perspective on contra-flow of media with grounded case studies into one up-to-date and accessible volume, Media on the Move provides a much-needed guide to the globalization of media, going beyond the standard Anglo-American view of this evolving phenomenon." (Publisher description)
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"Este libro aborda la actualidad de la telenovela, y sus procesos de producción y de distribución en distintos mercados; los estilos el mexicano, el brasilero, el colombiano, y el global, representado por las más recientes producciones en Estados Unidos. Como un caso de la relación de la telenov
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ela con las prácticas sociales, un capítulo trata la utilización de temáticas de salud en las telenovelas, desde el rastreo histórico a las nuevas propuestas sobre la incorporación de mensajes de salud." (Descripción de la casa editorial)
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