"How should we measure the impact of investigative journalism? Media scholars and practitioners have turned their attention towards understanding the causal effect of media reports on a range of social, political and economic outcomes. Their interest has been spurred by the increased availability of
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data, by the emergence of new tools for rigorously assessing causal effects and by pressure from donors interested in understanding the returns on their investments in media and journalism programmes. Drawing on literature from multiple disciplines, we propose a multi-faceted metric which future researchers, journalists and news agencies will be able to use when analysing media impact." (Abstract)
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"The present study evaluates the effects of an interactive film distributed in social media that aims to reduce the individual level of radicalism in attitudes and radicalization intentions. During the film, viewers have to express their opinion on increasingly radical statements by clicking popup b
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uttons. Depending on their opinions, the plot of the film takes a different route. For identificationof causal effects, the evaluation uses a randomized controlled trial (RCT) with a two-week follow-up. The empirical results show that the film immediately reduces the level of radicalism in attitudes by 12% and radicalization intentions by 15% of a standard deviation. After two weeks, these effects are still persistent but fade out a little in the general population. There are stronger and more persistent effects among the subgroups of 18-24 year-olds, women, and people on the left of the political spectrum. Because these subgroups resemble the characteristics of the protagonists, we speculate that social identification enhanced treatment effects. Cognitive dissonance, on the other hand, may explain why people on the right of the spectrum did not react to the film. The findings demonstrate the importance of target-group oriented design and early prevention." (Abstract)
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"Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues. The Handbook comprises three main elements: historical accounts
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of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research. Updates to this edition include: an overview of the interrelations between networked, mass, and interpersonal communication; a new chapter on digital methods; three chapters illustrating different varieties of media and communication research, including industry–academic collaboration and participatory action research; presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions." (Publisher description)
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"Os conteúdos hipertextuais e multimediáticos ocupam grande parte da nossa vida cotidiana, em especial com a criação das chamadas redes sociais. Facebook, Twitter, Instagram, Whatsapp e Youtube, entre outras, passam a fazer parte da dinâmica da comunicação mediática, mas também das corpora
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ões, instituições, assim como do usuário comum, o sujeito comunicante, que agora participa ativamente na produção e intercambio de informações. A mídia tradicional se adapta a essa realidade digital, com novas estratégias e técnicas, cientes da importância dessa adequação para manter seu poder mediático. Esta realidade é apresentada no vol. 6 da Coleção de Teorias da Comunicação, que nos traz textos sobre investigações nas áreas da comunicação e o jornalismo, sobre tudo as menos difundidas, mas também pesquisas empíricas que tentam aplicar essas teorias em objetos mais concretos de investigação. Neste volume a centralidade temática está em torno a Agenda-Setting, Enquadramentos e Narrativas." (Resumo)
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"As análise-reflexões feitas desde as experiências das pesquisas teóricas e empíricas concretizam-se nos capítulos aqui apresentados como uma contribuição para os debates e construção de conhecimentos que o desenvolvimento do campo da comunicação e a prática jornalística nos exigem, so
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bretudo, em tempos de crises de credibilidade que impactam ao Capital Simbólico, no dizer de Bourdieu, representado pelas narrativas midiáticas configuradoras das subjetividades na contemporaneidade. O conjunto dos textos aqui apresentados pretende animar as dinâmicas de uma cultura científica no campo da comunicação, com foco nas práticas jornalísticas, para contribuir na configuração dos referentes teórico-metodológicos que necessitamos para consolidar o fazer-sentir-pensar nessa complexa multidimensionalidade." (Resumo)
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"O livro que o leitor tem em mãos é um esforço coletivo empreendido por vários pesquisadores do campo comunicacional de pelo menos quatro importantes instituições de ensino superior: a Universidade Federal do Piauí (UFPI), Universidade Federal do Ceará (UFC), Universidade Federal do Tocantin
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s (UFT) e Universidade Federal de Roraima (UFRR). Essa diversidade, além de ampliar as reflexões aqui expostas a partir da experiência de seus diferentes autores, é uma importante ação que visa divulgar e popularizar – no seio acadêmico e universitário –, reflexões teóricas sobre a temática. Deste modo, a partir da diversidade dos estudos abordados e seu valor teórico-metodológico, os leitores que aqui estão poderão ampliar seus conhecimentos sobre os estudos ora apresentados, guiados, como vimos, por diferentes pesquisadores, todos unidos na busca pela consolidação e ampliação dos estudos do campo comunicacional." (Resumo)
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"Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this editio
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n: explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication; discusses the ethics of media and mass communication in all chapters; introduces a diverse and global range of voices, histories and examples from across the field; ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games." (Publisher description)
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"Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand inf
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ormation and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life." (Publisher description)
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"The role of nonfictional and fictional media in suicide contagion has been well established, ostensibly beginning with the publication of Goethe's The Sorrows of Young Werther in 1774. In recent decades, the emergence of several new forms of media (e.g. websites, social media, blogs, smartphone app
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lications) has revolutionized the communication and social interaction paradigms. This article reviews “the Werther effect” (or suicide contagion related to media), special populations who are more influential or susceptible, current media reporting guidelines and their effectiveness, and the latest research on new media and its effect on suicide and suicide contagion. The aim is to update recommendations on how to mitigate the potential negative effects of both traditional and new media on suicidal behavior and suicide contagion." (Abstract)
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"For decades, policymakers and suicide prevention advocates have questioned whether exposure to media with suicide themes, whether television, movies, or music, could increase suicide risk among youth. To date, no clear picture has emerged, with data inconsistent. Two broad forms of data consider th
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e issue, namely society-level aggregate data, and data from smaller correlational and experimental studies. The current article examined the evidence for suicide contagion by fictional media with a methodological and meta-analytic review. Results suggest that current data do not support the theory that suicide contagion by fictional media occurs." (Abstract)
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"The evidence amounts to a persuasive refutation of the commonly held beliefs that radio had widespread, direct effects and that hate radio was the primary driver of the genocide and participation in it. That said, the evidence suggests radio had some marginal and conditional effects. RTLM broadcast
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s instigated certain attacks, particularly in and around the capital. The survey research shows statistically significant correlations between radio incitement and higher levels of violence among perpetrators. From that, it might be deduced that RTLM catalyzed some key agents of violence in some locations. Qualitative analysis additionally shows that a minority of the survey genocide perpetrators believed radio coordinated elites and signaled that authorities wanted the population to fight "the Tutsi enemy." In sum, then, the positive evidence of radio media effects is that radio instigated a limited number of acts of violence, catalyzed some key actors, coordinated elites, and bolstered local messages of violence. Based on these findings, it is plausible to hypothesize that radio had conditional and marginal effects. Radio did not cause the genocide or have direct, massive effects. Rather, radio emboldened hard-liners and reinforced face-to-face mobilization, which helped those who advocated violence assert dominance and carry out the genocide." (Page 123)
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"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratification
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s, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects." (Back cover)
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"Com um trabalho rigoroso, o volume 3: Espiral do silêncio, enquadramento e contemporaneidade nos proporciona uma viagem por temáticas desenvolvidas por pesquisadores das distintas regiões brasileiras. Articulando investigações que pautam significativas contribuições teóricas, os oito capít
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ulos presentes no vol. 3 dedicam-se a aprofundar conceitos teóricos bem como apresentar investigações com dados empíricos que problematizam situações evidenciadas na contemporaneidade e que passam a fazer parte da agenda permanente das Teorias da Comunicação e do Jornalismo. Os capítulos do livro são olhares distintos para as teorias do jornalismo adentrando em propostas inovadoras e necessárias à construção social." (Resumo)
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"A comunicação, tomada como seara do conhecimento que tangencia a humanidade em todos os seus afazeres, da gestão pública à gestão empresarial, do consumo ao diálogo familiar, das cores às manifestações estabelecidas pelas opções humanas. Neste sentido, este livro intitulado “Media Eff
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ects: ensaios sobre teorias da Comunicação e do Jornalismo”, em seu volume 1, traz trabalhos acadêmicos sobre as teorias do agendamento, do priming e do framing, sobre diferentes olhares e perspectivas." (Resumo)
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"Este volume trata-se de um trabalho experimental, onde pesquisadores da pós-graduação, em diversos níveis, debruçam-se sobre questões teóricas à luz de teorias da Comunicação e do Jornalismo. No segundo volume, destacam-se as pesquisas com foco no enquadramento, nos estudos culturais, na
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hipótese do efeito da terceira pessoa e a teoria do cultivo com aspectos ligados a ação racional. De fato são exercícios de pesquisa aplicada as realidades do Tocantins e região norte, porém não se reduzem a apenas isso. Trata-se de um esforço consciente, sistematizado, de realizar estudos e pesquisas, partindo da formação pós-graduada, com o intuito não apenas de fortalecer a formação, mas de amplificar o estudo de muitas teorias que aparecem apenas como notas de rodapé em diversos manuais de Teorias da Comunicação e do Jornalismo." (Resumo)
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"Articulando pesquisas de campo e investigações mais teóricas, os oito capítulos presentes no vol. 5 dedicam-se a aprofundar conceitos que problematizam situações evidenciadas na contemporaneidade e que passam a fazer parte da agenda permanente das Teorias da Comunicação e do Jornalismo. Ent
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endemos que os capítulos do livro são olhares múltiplos para as teorias do jornalismo adentrando em propostas diferenciadas, mas essenciais para o despertar do conhecimento na área comunicacional." (Resumo)
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"The article revisits classical debates about the positive and negative relation of popular culture and socio-political developments with regard to the Arab world. Within the Frankfurt School and modern Cultural Studies at times contradictory approaches to the role of entertainment in political cult
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ure are being debated. In Islamic and Middle Eastern Studies rather positive readings of entertainments’ political potential seem to prevail. During the “Arab Spring” the impact of participatory values promoted by both popular culture and the new social media (“entertainment is political”) appeared to be actually tangible. The article discusses the dynamic relation of entertainment television and individualization on a theoretical and empirical level. On the basis of a large body of follow-up discourses of media reception (group discussions) with young Egyptians during the time of the “Arab Spring,” we ask whether contemporary television shows promote both individualization on a cognitive, affective and practical level of experience as well as the appreciation of individualization as a social value. We argue that popular culture reveals tendencies of differentiation and modernization in Arab societies, which are all too often described as “collectivistic.” The case study shows that critical faculty, media literacy and the appreciation of individual articulation can be triggered by entertainment. Moments of “ironic pleasure” and transitions of simulated empathy and stimulated action are discussed." (Abstract)
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"Stereotypisierung findet meist unbewusst statt und ist in sozialen Situationen ein alltäglich ablaufender Prozess. Die Autorin verbindet die Frage nach den Einflussfaktoren auf die Wahrnehmung von Medienwirkungen mit dem Prozess der Stereotypisierung zu unterschiedlichen Personengruppen. Auf diese
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Weise verdeutlicht sie, dass die Einschätzung von Medienwirkung situativ unterschiedlich ausfallen kann, je nachdem, welche Stereotype gerade aktiviert wurden." (Verlagsbeschreibung)
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"How does media influence beliefs, attitudes, and behaviors? We know surprisingly little about this influence and I argue that two mechanisms account for its impact. Media provides new information that persuades individuals to accept it (individual channel), but also, media informs listeners about w
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hat others learn, thus facilitating coordination (social channel). Using a field experiment in Mexico, I disentangle these effects and analyze norms surrounding violence against women. I examine the effect of a radio program when it is transmitted privately versus when it is transmitted through public outlets. Although I find no evidence supporting the individual mechanism, the social channel increased rejection of violence against women, support for gender equality, and unexpectedly, increased pessimism regarding the future decline of violence." (Abstract)
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