"The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study b
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y social scientists because they constitute a majority of the population of most less developed nations. In this book modernization is viewed as essentially a communication process; modernizing message must reach the peasant via such communication channels as the mass media, change agents, or the villager's trips to cities. The methodological approach to theory construction in the present work is middle-range analysis. Data were gathered from peasants in six Colombian villages varying in degree of modernization; comparable data-gathering procedures and measures were used in two studies in India and one in Kenya in order to provide cross-cultural tests of generalization. Functional literacy was measured among the Colombian peasants by asking each respondent to read a six-word sentence in Spanish. Highly positive relationships were obtained between functional literacy scores and (1) self-defined literacy, and (2) years of formal education. These findings have been confirmed with data from a sample of 702 Indian peasants, whose responses lend cross-cultural credence to the conclusions." (ERIC databse)
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"Dieses Werk ist das Ergebnis von Untersuchungen, die das Institut für Publizistik der Universität Mainz in Zusammenarbeit mit dem Institut für Desmoskopie Allenbach im Auftrag der Pressestiftung durchgeführt hat. Es fasst den gegenwärtigen Stand des psychologischen und medizinischen Wissens ü
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ber die Reaktionen des Menschen auf Farben zusammen. Es beschreibt auch die Ergebnisse von zwei Laborexperimenten, die die Wirkung von farbigen und schwarz-weißen Bildern und Filmen vergleichen. 6 Seiten Bibliographie über "Farbe in Massenmedien." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1597, topic code 04)
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"General survey of the situation regarding the mass communication media in contemporary society, their role and their effects." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1730, topic code 011, 020, 04)
"The mass media, by simply reporting the news, produce public anxiety — They must also exercise a standard of judgement — Function and provide an entertainment relief from pressures of anxiety for readers and listeners, the author agrees." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of ma
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ss media in the developing countries. Brussels: CIDESA, 1971 Nr. 1447, topic code 020)
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"The work is divided into two main parts: the effects of persuasion in communication; the effects of the specific types of media — The first part concentrates on the effects of strengthening opinions, forming new ones and changing attitudes by communications of the 'persuasive type, as well as the
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problem of the media and their audience — The second part studies in particular the effects of dealing with crime and violence in the various media, the effects of escapism, the exposing of children to TV and the passivity of the audience." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1212, topic code 011, 020)
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"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla
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imed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life." (https://www.jstor.org)
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"Collection of articles which are the joint work of a number of people and designed to serve as a guide for Indian teachers and social workers, to present to them the basic equipment and the techniques necessary to transmit the Christian message in the context of the Church, the school, village or u
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rban activities, the hospital and social institutions." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 142, topic code 54)
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"This book contains a series of articles by the best authorities — The process of communication; how to gain the attention; how meaning is transferred from one subjective field to another; how attitudes and opinions are formed and changed; how group-membership, role concepts and the social structu
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re relate to these processes." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2081, topic code 010)
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