"The findings of the study show that the Jimma community radio produces different entertainment and education programs with the social development messages. It also produces programs that promote the local language and culture through local music, and narration. Moreover, the study reveals that the
...
Jimma community radio gives more air time for local issues. It also reveals that the Jimma community members participate in the administration of the station as well as in the production of the programs. Many of the volunteer journalists are from the community. What is more the community participates in giving comments via phone and personal visits. The practitioners who participated in the interview have also had a similar understanding about the role of community radio." (Abstract)
more
"The tabloid news genre has been chastized for depoliticizing its public by causing cynicism about the democratic process and lowering the standards of rational public discourse. Counter-arguments point to the alternative public sphere offered by popular media such as ‘tabloid TV’ which is the f
...
ocus of this study. The ‘tabloid TV’ genre is relatively new in Zambia and in the African context in general. This article sets out to examine the rapid rise in popularity of the Zambian private television station, Muvi TV. It examines Muvi TV’s main evening news as an example of the ‘tabloid TV’ news genre vis-à-vis the criticisms levelled against tabloidization. The article presents results from a reception study of viewers in the capital city, Lusaka. A three-stage qualitative study was carried out, consisting of a thematic/content analysis of news bulletins, focus groups and individual, semi-structured interviews. The findings suggest that audiences attach greater credibility to Muvi TV’s news broadcasts than those of the public broadcaster, the Zambia National Broadcasting Corporation (ZNBC). As such, Muvi TV can be seen to fulfil a political function despite its sensationalized approach." (Abstract)
more
"This report is focused on attitudes to trust in international media. It collates findings from 36 focus groups and 11 immersion interviews conducted in Nairobi (Kenya), Cairo (Egypt), Dakar (Senegal), Mumbai (India) and Lahore (Pakistan) in the summer and autumn of 2010 [...] The report explores th
...
ree core questions for each market. What news are people interested in? Which providers do people trust and why? How does trust affect the consumption of news from different providers and across different platforms? Whiel for each market there are different responses to these questions, the findings also identify a number of overarching trends across the five markets." (Executive summary)
more
"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
...
the extent of media coverage and audience reach/access to information and types of media in Timor-Leste, as well as the reach and impact of non-media information sources; 2) provide updated baseline information to UNMIT, Government of Timor-Leste and other partners to improve future communication efforts; and 3) to evaluate the effectiveness of media campaigns conducted by UNMIT and the Government of Timor-Leste in order to improve future design. The study consists of two parts: first, a nation-wide survey of 2,500 randomly selected respondents in all 13 districts throughout the country; and, second, a series of nine focus group discussions (FGD) in seven districts to explore the survey findings. The survey represents the opinion of Timorese adults of 15 years of age or older and yields a maximum margin of error of +1.95%. Interviews were conducted in May 2010." (Executive summary, page 1)
more
"Provincial Information Service of Battambang, with technical assistance from the ABC International Projects, has produced two regular radio programs. Light of the Region is a one-hour talkback program which broadcasts from Monday to Friday at 11am. Covering wide ranging topics from governance to re
...
ligion and gender, the program is aimed at those aged 25 and above. Youth Voice is a youth-focused magazine combining a variety of components, including talkback show, music, news and personal stories. The program is aimed at younger people aged between 15 and 24. To assess the extent to which the Youth Voice and the Light of the Region have achieved their objectives and to make further necessary improvements to the programs, this qualitative audience evaluation was conducted using eight Focus Group Discussions (FGDs) in the Provincial City of Battambang and Moung District of Battambang Province. The two programs are overall well received by their listeners except a few downsides expressed by some of the participants in the FGDs." (Executive summary)
more
"The Government is currently developing a Digital Radio Action Plan which is considering how national and large local stations might migrate to digital-only broadcasting at some point in the future. Small-scale radio stations, both commercial and community, would remain on FM. The Government is also
...
planning to introduce a new Communications Bill in the next few years which could seek to change the way that small-scale radio is regulated. The purpose of this research is to provide an understanding of how much listeners value each type of small-scale radio in terms of the benefits they provide and to seek their opinions on the possible changes in the licensing and regulatory models currently applied to such services. Ofcom commissioned Essential Research to conduct the research and this report details its findings." (Executive summary)
more
"In 2006 the BBC World Service Trust (BBC WST), funded by the UK Department for International Development, conducted research into media in 17 countries across sub-Saharan Africa in order to identify priorities for future media development initiatives. A series of African Media Development Initiativ
...
e (AMDI) reports were produced, and this Media Sector Analysis builds on the Somalia component of that work. This analysis has been produced in consultation with media stakeholders and is grounded in a review of previously published material. The report is just one component of a larger media development project being delivered by the BBC WST entitled ‘Strengthening Radio Stations in Somalia to Promote Human Rights, Peace and Governance’ - a two-year project which aims to enhance the reach, levels of audience participation and professional capacity of Somali media. The media, and specifically, radio, is seen as a key local institution well placed to promote individual human and civil rights, freedom of expression and democratic dialogue. The project is informed by a rights perspective, ensuring that actions separately and collectively empower marginalised citizens, in particular, women and young people, to engage in direct dialogue with local authorities and thus have improved access to their civil and political rights. The project comprises two other strands in addition to the Media Sector Analysis: Capacity-building in six Somali radio stations [...]; media-related training for civil society rganisations [...] this report will inform the above project strands, as well as providing a basis for the development of media policy in the Somali region." (Foreword)
more
"Between September and November 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in DR congo to gauge public understanding of climate change. the research consisted of 12 focus group discussions in six locations with congolese ci
...
tizens, as well as 17 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change and to determine how to tailor communication and media strategies to support dr congo’s response to climate change.
Key findings
There is a universal perception among Congolese people that their climate is changing. they tell of changes in the rainy seasons and increases in temperature and use the word ‘climate’ to describe these.
Many people talk about the “disruption” of the dry and rainy seasons and say that it is causing crop failure and affecting the country’s forests. people are particularly concerned about these changes because of the population’s reliance on natural resources.
Many are aware of the terms “climate change” and “global warming” and cite the media and schools as their main sources of information. However, few relate these terms to increasing concentrations of greenhouse gases in the atmosphere. Most simply use the terms to refer to the changes in the rainy seasons and increases in temperature they are experiencing.
People have a number of misconceptions. Some people inaccurately link climate change to ozone depletion, and outside the capital, most think that “global warming” refers to an increase in the temperature of the air or earth over a short period of time.
There is a strong notion of environmental stewardship linked to people’s faith. people have seen how human activity has harmed their natural environment, and they perceive that human activity could also have an effect on the weather. many think that the natural environment, including the weather, is god’s creation, and believe that they have a responsibility to protect it.
Many people believe the weather changes that they are witnessing have local causes. for example, they say that deforestation in their local area is leading to a reduction in local rainfall, and some believe that local smoke and pollution from wood fires and industry lead to increases in temperature.
Some also inaccurately relate increases in temperature to ozone depletion, which they think is caused by smoke, air pollution and other factors such as rockets and weapons. Some see changes in temperature and weather as the will of god – a view particularly prevalent among female rural populations." (Executive summary)
more
"In May and June 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in ethiopia to gauge public understanding of climate change. the research consisted of 16 focus-group discussions with Ethiopian citizens, as well as 18 in-depth i
...
nterviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. the overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support ethiopia’s response to climate change. Key findings: Drought and extreme weather are causing frustration across Ethiopia. Farmers and pastoralists in particular say they are struggling to survive. Ethiopians have noticed changes in their weather. they say that it is getting hotter and the rains no longer fall as they used to. Most, however, have no understanding of the relationship between these issues and climate change. Most Ethiopians are not aware of the concepts of climate change and global warming. they believe the term ‘climate change’ refers to changes in the weather or seasons, and most have no knowledge of its global context or the greenhouse effect. Ethiopians draw heavily on their beliefs and existing knowledge to explain changes in the weather and their environment. Many, particularly in rural areas, believe that god is ultimately responsible for the changes they’ve experienced, and feel that there is little they can do to respond. Others point to local deforestation and local pollution as the primary causes of the drought and environmental degradation they have experienced. Yet most ethiopians do not understand the role that trees or pollution play in the global climate system." (Executive summary)
more
"This is a comparative case study of the church-run, Radio Maria and non church-run, Radio Explorers in the Eastern Province of Zambia. The work compares and contrasts the (1) content and management of the stations, (2) the process of selection of programmes and content development, and (3) accessib
...
ility. The core purpose of this intense comparison is to contribute to the further understanding of whether faith-based broadcasting or non-faith based stations offer greater community participation and sense of ownership. To achieve this goal, the study employed triangulation. A total of 200 people were interviewed for quantitative data collection. Focus group and in-depth interviews provided invaluable additional information and insights. The outcome of the research indicates that there is no substantive difference between the sense of ownership and management between the two stations. Quantitative findings were high for both. For example, 83 percent of the respondents said Radio Explorers was accessible and 75 percent said the same of Radio Maria. Qualitative responses in focus group discussions and in-depth interviews revealed similar patterns. However, findings indicate that church-run are more participatory than nonchurch run radio stations. These findings indicate that there is essentially no difference in the operations of faith-based radio stations and the non-church stations." (Abstract)
more
"Many Ghanaians do not understand the science of climate change, although they have noticed changes in the weather and seasons. They tell of rising temperatures, extended periods of drought and increasing variability in seasonal rainfall. Most people, however, do not connect these with global climat
...
e change. Changes in climate are not noticed by Ghanaians in isolation from broader environmental changes. People in Ghana are keenly aware of environmental degradation and natural resource depletion. They make little distinction between environmental degradation and climate change. Drought and crop failure are causing frustration and despair. Farmers and pastoralists do not have a sense of how they would cope if the problems became worse. other issues that people are worried about include bush burning, deforestation, flooding, pollution and poor sanitation. opinion leaders are particularly concerned for rural communities and the urban poor. There is a strong tendency for Ghanaians to hold themselves individually and collectively responsible for local changes in the weather. They believe that their own activities, such as cutting down trees and burning the bush, have directly brought about these changes. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Ghana." (Executive summary)
more
"In May 2009, the BBC world Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Kenya to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Kenyan citizens, as well as 17 in-depth interviews with
...
opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Kenya’s response to climate change.
Key findings
Drought and food scarcity are causing frustration and despair across Kenya. Farmers, fishermen and pastoralists do not know how they would cope if these problems became worse.
Kenyans have noticed changes in their weather. They say that it is getting hotter, that the seasons have shifted and that the rains are more unpredictable. Most, however, have no understanding of the relationship between these issues and climate change.
Most Kenyans are unfamiliar with the concepts of climate change and global warming. They believe the term “climate change” refers to changes in the weather or seasons and have little knowledge of its global context or the greenhouse effect.
People need more information about the causes of climate change and how its long-term impacts will affect their lives." (Executive summary)
more
"From May to September 2008, The BBC World Service Trust’s research and Learning group, on behalf of the British Council, conducted research in Nigeria to gauge public understanding of climate change. The research consisted of 24 focus-group discussions with Nigerian citizens, as well as 31 in-dep
...
th interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and how to tailor communication and media strategies to support Nigeria’s response to climate change.
Key findings
Most Nigerians do not understand the science of climate change. They have, however, noticed changes in the weather and seasons. They tell of unusual changes in rainfall patterns, increases in temperature and the worsening of existing environmental problems. Most people do not connect these with global climate change.
People in Nigeria are keenly aware of environmental degradation and depletion of natural resources. However, they make little distinction between this degradation and climate change.
There is low awareness of the concepts of climate change and global warming among the Nigerian public. Many understand climate change to mean changes in the weather or seasons. Opinion leaders agree the general public has very low awareness of climate change concepts and terminology.
There is a strong tendency among Nigerians to hold themselves individually and collectively responsible for local changes in the environment and the weather. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Nigeria.
Nigerians draw on existing knowledge and beliefs to explain the effects of climate change. For example, many think that deforestation in their local area reduces local rainfall, and some incorrectly believe that smoke from cars, bush fires and factories damages the ozone layer, making it hotter.
There is a strong connection between faith and environmental stewardship in Nigeria; many people see changes in the weather as the will of god, and religious leaders emphasise humans’ duty of care to god’s creation." (Executive summary)
more
"In May 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Senegal to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Senegalese citizens, as well as 17 in-depth interviews
...
with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Senegal’s response to climate change.
Key findings
Most Senegalese do not understand the science of climate change. They have, however, noticed changes in the weather and seasons. They tell of drought, increases in temperature and loss of distinct rainy seasons. Most people do not connect these with global climate change.
People in Senegal are keenly aware of environmental degradation and depletion of natural resources, but they make little distinction between this degradation and climate change.
Drought and scarcity of fish are causing frustration and despair. Farmers and fishermen do not have a sense of how they would cope if the problems became worse. Senegalese are also worried about bush fires, deforestation, flooding, rubbish and air pollution. opinion leaders are particularly concerned for rural communities.
There is a strong tendency for Senegalese to hold themselves individually and collectively responsible for local changes in the environment and the weather. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Senegal.
Although opinion leaders recognise that climate change is a global problem, only a few recognise that industrialised countries are most responsible for causing it." (Executive summary)
more
"Between August and October 2009, the BBC World Service Trust’s Research and Learning Group, funded by the British Council, conducted research in south africa to gauge public understanding of climate change. The research consisted of 16 focus group discussions with south african citizens, and 18 i
...
n-depth interviews with opinion leaders from government, religious institutions, the private sector, the media, and civil society. the overall objective was to find out what people think about climate change and to determine how to tailor communication and media strategies to support south africa’s response to climate change.
Key findings
Most South Africans are aware of the phenomenon of global climate change, but their understanding of the science is patchy, although they associate the terms ‘climate change’ and ‘global warming’ with carbon emissions, many also conflate them with ozone depletion. they tend to use ‘climate change’, ‘global warming‘, and ‘ozone depletion’ interchangeably.
The term ‘climate change’ often triggers associations with some of the global impacts of climate change, such as melting ice caps, rising sea levels, hurricanes, and the possible inundation of low lying countries like the Maldives and Bangladesh.
Many South Africans do not see climate change as having any special relevance to south africa or the rest of the African continent. However, when prompted to think about the impacts of climate change locally, they link it to national issues which they are already concerned about, such as the loss of wildlife and increased flooding.
Many South Africans use climate change as an umbrella term to refer to the destruction occurring in their natural surroundings, with changes in the weather and seasons forming part of the broader environmental changes people have observed over the course of their lifetimes." (Executive summary)
more
"In August 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in northern and southern Sudan to gauge the public understanding of climate change. The research consisted of 12 focus group discussions with Sudanese citizens, as well
...
as 18 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Sudan’s response to climate change. Main findings and recommendations are presented in this report. Although some Sudanese in urban areas explain climate change with reference to scientific terms and concepts, most Sudanese outside of urban areas do not. Most Sudanese have noticed changes in the weather and seasons, and experienced drought, flooding, changes in rainfall and temperature increases, but do not associate these phenomena with global climate change." (https://www.gov.uk/research-for-development-outputs/sudan-talks-climate)
more
"From August to October 2009, the BBC World Service Trust’s Research and Learning group, on behalf of the British Council, conducted research in Tanzania to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Tanzanian citizens, as well as 17 in-
...
depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Tanzania’s response to climate change. Key findings: Tanzanians have noticed changes in the weather and seasons. They say that temperatures have increased and that the rains are not falling as they used to. Many are struggling with the impacts of drought and are frustrated by increased environmental degradation and resource scarcity. Yet most Tanzanians have no understanding of the relationship between these issues and climate change. Most Tanzanians are unfamiliar with the concepts of climate change and global warming. They believe the term “climate change” refers to changes in the weather or seasons and have little knowledge of its global context or the greenhouse effect. Tanzanians draw on their existing knowledge to explain the environmental changes they experience. Most believe that humans are to blame but point to local deforestation and local pollution as the primary causes of the drought and environmental degradation they have experienced." (Executive summary)
more
"In May 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Uganda to gauge public understanding of climate change. The research consisted of 12 focus group discussions with Ugandan citizens, as well as 18 in-depth interviews wit
...
h opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Uganda’s response to climate change.
Key findings
Whilst most Ugandans do not understand the science of climate change, they have noticed changes in the weather and seasons, and accept the idea that these changes are linked to human activity. They tell of excessive heat, increasing seasonal variability and reduced rainfall. Most people, however, do not connect these with global climate change.
Changes in climate are not noticed by Ugandans in isolation from broader environmental changes. People in Uganda are keenly aware of environmental degradation and natural resource depletion. They often make little distinction between environmental degradation and climate change. Drought and food scarcity are causing frustration and despair across Kenya. Farmers, fishermen and pastoralists do not know how they would cope if these problems became worse.
Crop failure and death of livestock are causing frustration and despair. Farmers and pastoralists do not have a sense of how they would cope if the problems became worse. other issues that people are worried about include bush fires, deforestation, flooding, soil erosion, poor sanitation and air pollution. opinion leaders are particularly concerned for rural communities and the urban poor.
There is a strong tendency for Ugandans to hold themselves individually and collectively responsible for local changes in the environment and the weather. They believe their own activities, such as deforestation and draining swampland, have brought about these changes. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Uganda." (Executive summary)
more
"What is clear from the Research ICT Africa (RIA) Household and Individual Access and Usage Survey is that the diffusion of ICT is highly uneven concentrating in urban areas and leaving some rural areas almost untouched. Access to these technologies is constrained by income as is usage, and as they
...
become more complex, they are increasingly constrained by literacy and education. This analysis explores the inequities of access and usage further, by viewing them through a gender lens. Of the limited demand-side data on Africa that exists, very little is disaggregated on gender lines. This study provides a descriptive statistical overview of access to ICTs by women and men and their usage of them. This is supported by focus groups that were undertaken in five of the 17 countries surveyed in East, Central, South and West Africa. The survey reveals some surprising instances where more women than men own mobile phones, such as in South Africa and Mozambique, or where women have greater knowledge of the Internet such as in Cameroon. More generally however, the study confirms the differences in access by men and women to ICTs especially where they depend on public access." (Executive summary)
more
"The Untold films bear testimony to the success of the skills development element of this Regional Programme initiative. The fact that these television dramas were developed, written, directed and produced in Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabw
...
e by local people; constitutes the achievement of one of the central goals of the Untold project – to build a community of new voices and grow local skills to develop edutainment drama. The audience reception study conducted across the region has shown that the films were successful in highlighting a range of issues relating to HIV & AIDS. These issues include orphanhood, HIV testing, stigma, and gender-based violence. The dramas reinforce the complexity of the HIV & AIDS epidemic and the need for individuals and communities to develop new ways of thinking and acting to curb its spread. The Untold series has moved and entertained audiences, created dialogue and debate, and got people thinking about their lives and the choices they face in relation to HIV & AIDS. The project has thus, through successful regional collaboration, achieved its stated goals." (Conclusion)
more