"Local radio stations have mushroomed in Africa, including Tanzania, partly due to increased support from international donors. However, research results show that the lack of economic viability is a major constraint for local radio stations. They can hardly generate sufficient revenues from adverti
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sers to sustain the station. This leads to high turnover of staff due to low pay, low quality of content, and lack of capacity in serious programming. Based on a market model, the goal of this paper is to identify these problems from both a business and a journalism perspective and to find possible solutions. The results of this analysis show that a viable economic model in Africa requires simultaneous support for three different fields, (a) development of good content, (b) development of media management capacities, and (c) media research covering the extent and satisfaction of local audiences in order to develop local advertising markets that serve local media." (Abstract)
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"The Price of Silence exposes a growing trend across several countries in Latin America: behind-the-scenes government interference with media freedom and editorial independence. This “soft censorship” and its pervasive chilling effects have not received the attention they deserve. By conducting
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systematic monitoring of such practices in Argentina, Chile, Colombia, Costa Rica, Honduras, Peru, and Uruguay, the report seeks to fill the information gap and reveal the danger soft censorship poses to journalistic freedom and independence. The report reveals how governments in the countries examined abuse the powers of regulation and the public purse to control the press with little scrutiny: they use government advertising to punish critics and reward friendly media; deny access and information to journalists perceived as “critical”; secretly pressure media owners and editors to change their editorial lines; and grant broadcast licenses in ways that benefit political allies and silence independent voices." (Back cover)
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"Die vorliegende Arbeit ist in die Diskussion über die Unabhängigkeit der russischen Medien einzuordnen und fragt, inwieweit das Gebot der Trennung von Werbung und Redaktion in russischen Regionalmedien eingehalten wird. Sie beschreibt eine empirische Untersuchung in der Gebietshauptstadt Rostov-n
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a-Donu, die zeigt, dass der Einfluss von Anzeigenkunden auf den redaktionellen Inhalt sehr groß ist. Eine Inhaltsanalyse der drei wichtigsten regionalen Zeitungen ergab, dass jeder zwölfte Artikel Schleichwerbung enthält. In Interviews mit Akteuren aus Journalismus und PR kam darüber hinaus ans Licht, dass der Staat einer der größten Anzeigenkunden vor Ort ist - ohne dass der Rezipient etwas davon weiß." (Verlagsbeschreibung)
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