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215
131
129
48
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Countries / Regions
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Journals
Output Type
"In order to determine whether men and women have equal opportunities to get their messages across through the media, as they are reflected during the election campaign and the importance attributed to gender equality in the news agenda, a series of quantitative and qualitative variables will be pre ... more
"La web 2.0 ha llegado también a las televisiones. El contenido generado por los usuarios ha crecido en todas las cadenas del mundo. Sin embargo, no se trata todavía de una práctica extendida. La UNESCO quiere impulsar este fenómeno a través de esta guía. En ella, se recogen orientaciones para ... more
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m ... more
"The Government of India has recognized community radio through its guidelines in 2002 and amended guidelines in 2006. Yet, in the domain of community media, a large gap remains between policy and practice. Communities from the media dark regions of India continue to struggle to get their voices hea ... more
"The following guidelines have been developed with the input of children and media professionals to assist journalists and media practitioners to produce better quality reporting on children, on the understanding that respecting children’s rights today will mean respect for all people’s rights i ... more
"This resource book is designed to walk the reporters, especially those in the regions, from the start to finish of an investigative journalism story or a project. By following the chapters in sequence, reporters and editors will learn how investigative reporting is different from conventional journ ... more
"The knowledge Translation Toolkit provides a thorough overview of what knowledge translation (KT) is and how to use it most effectively to bridge the ‘know-do’ gap between research, policy, practice, and people. It presents the theories, tools, and strategies required to encourage and enable ev ... more

Working on Health Communication

Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th ... more

Interviewing for Radio

London: Routledge, 2nd ed. (2011), xii, 151 pp.
"The aim of this book is to support anybody trying to develop a skill in the art of radio interviewing. It does not aim to tell you how it must be done, but how it is done and can be done. The content is based on good practice and the experiences of professionals in radio, radio training and educati ... more
"Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from ... more
"Este es un libro que abarca diferentes enfoques, modalidades y metodologías de extensión de ayer, de hoy, con visión de futuro. Hace revivir la teoría de difusión de innovaciones y el proceso de innovación-decisión. Además, hace mención a metodologías y medios tradicionales de extensión ... more
"This publication is particularly relevant for radio stations intending to establish listeners' clubs. It presents the experience of community listeners' clubs established in the mid-2000s in the Democratic Republic of Congo and Niger by the FAO and its partners, and the results that these initiativ ... more
"When the landmark best-seller Flawless Consulting was first published more than three decades ago, it was quickly adopted as the "consultant's bible." With his legendary warmth and passion, Peter Block explained how to deal effectively with clients, peers, and others. The book continues to speak to ... more
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri ... more