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129
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"These guidelines have three main purposes: 1) to describe the nature of and the need for easy-to-read publications; 2) to identify the main target groups for these publications; and 3) to offer suggestions to publishers of easy-to-read materials and those organizations and agencies that serve perso ... more
"[...] este documento [...] busca aportar varias reflexiones al periodismo de investigación impactado por la era digital, en un contexto como el latinoamericano. Las incógnitas y los desafíos que yacen en este reto se presentan en las siguientes páginas, a través de ejemplos mundiales y latinoa ... more
The guidelines are intended to provide information and recommendations on policy, regulation, technologies, network planning, customer awareness and business planning for the smooth transition to Digital Terrestrial Television Broadcasting (DTTB) and introduction of Mobile Television Broadcasting (M ... more
"This guide is for trainers of media workers and government officials in the strategic communication of major development objectives. It is intended to improve the skills of media practitioners and policy makers by helping them create and disseminate policy information in ways which are accessible t ... more
"The Advocacy Toolkit provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight f ... more
"The Religion Stylebook is an easy-to-use, authoritative guide created for journalists who report on religion in the mainstream media. This is a service of Religion Newswriters Foundation, the nonprofit arm of Religion Newswriters Association. RNA is the only global association for professional jour ... more
"The book is organized into three main sections. Part I sets the stage, giving a brief conceptual framework for the field of environmental communications. Part II delves into the basics of communication planning. Planning is to communicating what cartography is to travel. If you have a suitable and ... more

Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Chicago: Chicago Review Press, revised and expanded 4th ed. (2010), xxvi, 373 pp.
Publishing for Profit is all about the business side of publishing. It focuses on managerial organization (e.g. defining market niches, budgeting, cash flow) and functional organization strategies and techniques (e.g. editorial process management, sales, subsidiary rights, fulfilment). A special cha ... more
"This guide outlines important, basic steps to ensure that your advocacy is as effective as possible. It draws on learning within the Open Society Foundations’ network, especially the experiences of our advocacy colleagues, as well as resources from other organizations. Understanding of and engage ... more

Anleitung zur Büchereiverwaltung

Bonn: Borromäusverein, Nachdruck der 5., aktual. Aufl. (2010), 183 pp.
"This book reviews quantitative methods and models of impact evaluation, presenting an analysis of the quantitative research underlying recent programme evaluations and case studies prepared for a series of impact evaluation workshops in different countries, sponsored by the World Bank Institute (WB ... more
"This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a ... more

Die Fernsehreportage

Konstanz: UVK, 2nd ed. (2010), 357 pp.
"This illustration-filled book offers a self-teaching course in making documentaries, beginning with important advice on how to recognize, define, and research a theme that will ultimately become a movie's subject. Lessons that follow describe the equipment that filmmakers must either own or rent fo ... more

Film and Video Budgets

Studio City, Calif.: Michael Wiese Productions, 5th ed. (2010), xv, 470 pp.
"Viele hundert Sender im deutschsprachigen Bereich wollen unverwechselbare Sendungen ausstrahlen, mit unverwechselbaren Persönlichkeiten. Trotzdem gibt es nur wenige Moderatoren, die es bis zum Kultstatus geschafft haben. Warum ist das so? Was unterscheidet erfolgreiche Kommunikatoren von weniger e ... more