"Although the retail book trade in Africa face problems and obstacles of equal magnitude as their publishing colleagues, bookselling in Africa has perhaps received less attention and support than the more “glamorous” area of publishing, but as is rightly pointed out in the foreword of this guide
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, booksellers have an important role to play in book development in Africa, and they have the capacity to nurture a culture of reading within the local community. This excellent guide is edited by two highly experienced African booksellers, and it also contains contributions by several successful booksellers from around the continent. Attractively designed and laid out in landscape format, the guide aims to assist both novice booksellers as well those with established businesses. Two introductory chapters set out bookselling in an African context and the role of the bookseller in the book chain, followed by seven themed chapters. These cover the establishment of a bookshop (and examining what opportunities exist for those new to the book trade), business planning and management, training staff, dealing with customers, and maintaining and expanding a bookselling business. They are supported by a number of case studies presenting real-life examples of successes, or failures. A final chapter deals with non-traditional methods of selling books, such as mobile bookselling, book clubs, street vendors, market book stalls, as well as online bookselling. Each chapter contains a wealth of practical, hard-nosed advice, not only on the day-to-day management of a bookshop, but also on all the finer aspects of running a successful retail operation. Additionally, the book includes a number of model guidelines and forms, and other documentation that provide examples of good practice, and good housekeeping. A series of appendices include resources for booksellers, listings of book trade organizations, associations, journals, and useful Web sites." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2482)
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"This tutorial is intended to help non-engineers who want to learn something about the technicalities of radio and television. It should also be useful for engineers in training, or those in technical occupations who want an overview of areas outside their area of expertise. We explain the jargon of
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broadcasting and describe the underlying principles, standards, and equipment for broadcast facilities, in terms a layperson can understand. The third edition has been completely revised to reflect the increasing use of digital techniques in all aspects of television and radio broadcasting. It has been reorganized and some obsolete material removed, while also updating the basic information on traditional analog technologies. New chapters have been added to provide an overview of first principles and current standards in the broadcast industry. We concentrate on over-the-air broadcasting from U.S. radio and television stations, but also mention some of the other methods of program delivery to the home and outline some of the different standards and technologies used in other countries." (Preface)
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"This book offers readers a one-stop guide to debating on the radio, the benefits of using the format and the procedures necessary to conduct successful debates." (Publisher description)
"This manual was designed for project managers, and gives emphasis to the planning and production - not on scriptwriting - of radio soap operas for peace building in conflict areas. Its underlying assumption is that radio soap operas can, over a long term period, subtly change attitudes, and contrib
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ute to peace, because they reach people emotionally. The guide gives instructions on several steps of the planning and implementation process, such as conducting a timeline, defining the target audience, and choosing a team, recording a schedule, and planning the budget. It discusses where to record a soap opera (in studio or outside), how long a soap opera should last, and when it should be broadcast. It gives advice on the pre-test phase with focus groups, and provides a checklist with the overarching aims, ie, the intended outcomes and the emotional focus, of the soap. The appendix contains an excerpt from an Indonesian radio drama serial, produced by Common Ground Indonesia." (commbox)
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"This guide has a limited scope. It is meant to help scholarly societies – and small publishers – assess the options available to them for the future of their journal publishing programmes. Though the option of keeping the status quo of subscription-based journals is discussed, the focus is on c
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onversion of existing journals to open access, either in one go, or via an intermediate managed transition phase." (Introduction)
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"This guide profiles public campaigns from around the world that have already proved their positive impact on the public, including communications on energy savings, water and air pollution, waste management, and natural resources' shortage. The guide is a first step towards the development of an in
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ternational network of public and private communicators working on sustainability campaigns." (Publisher description)
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"This Toolkit on Procurement of Communication Activities is intended to help World Bank staff and client governments procure communication services in accordance with World Bank procurement guidelines. Communication activities do not always fit within the simple procurement distinction of works, goo
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ds and services. We have developed this toolkit to provide guidance on how to align them with the policies and procedures of the World Bank Procurement Guidelines. In preparing this toolkit, we identified specific features of communication-related activities that differ substantially from other activities procured under World Bankfinanced projects, and reviewed relevant documentation from most projects implemented in the past five years that included one or more communication components. We also interviewed many communication specialists, task team leaders and procurement specialists involved in projects with communication components, as well as local representatives and managers in the implementing agencies and with communication industry representatives. This toolkit identifies procurement issues implementing agencies commonly face in designing communication components and provides suggestions on how to mainstream communication components into project design, procurement planning and implementation." (Foreword)
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"This handbook has been produced to help media professionals working on stories about children to appreciate the rights of children and encourage their participation in the mass media. It contains ideas and challenges for journalists, and for those seeking to obtain media coverage about children’s
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needs, problems, achievements and aspirations." (Page 2)
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"Section 1 focuses on campaign strategies. Mats Abrahamsson, a former Greenpeace campaign coordinator and founder of the Swedish consultancy Selene, shows you: how to develop a strategic framework for campaigning that helps campaigners choose the activities that can best meet their objectives and av
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oid rushing into activities that misuse time and resources (Section 1.1); how to conduct a “power analysis” that identifies the powers at play and how they interact in order to deploy limited resources where they can have the greatest impact (Section 1.2); how a Greenpeace campaign convinced Coca-Cola to stop using ozone-destroying chemicals in all its refrigeration equipment (Section 1.3). Section Two shows an example of an IFEX member – the Media Institute of Southern Africa – that has realised the need to build on, and go beyond, the issuing of alerts by developing a strategic vision for defending freedom of expression (chapter 7). Section Three provides 10 campaign tools that IFEX members can use to compliment the issuing of alerts. These tools can be used separately or in combination with each other as part of a campaign. Each tool comprises: a toolbox of tips, ideas and questions to consider; a best practice case study of an IFEX member or other organisation that has successfully used the campaign tool; a list of resources for further information." (Page 7)
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"This publication has been produced in order to improve the chances of success of Poverty Reduction Strategies (PRSs) in two ways: 1. To show policymakers how strategic communication can help them to achieve some of their objectives in formulating and executing effective Poverty Reduction Strategies
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; 2. To give the technocrats and officials actively engaged in the execution of Poverty Reduction Strategy Papers (PRSPs) guidance on best practice as well as lessons from a community of practice spread around the world." (Executive Summary)
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