"Un inventaire exhaustif de tous les aspects de l'état du livre dans le monde francophone, y compris la production, la législation relative au livre, les droits d'auteur et la fiscalité, les politiques nationales du livre, ainsi que la commercialisation et la distribution. Comprend des sections s
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ur la chaîne du livre dans les pays francophones d'Afrique subsaharienne et ceux d'Afrique du Nord." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 398)
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"The report has two parts. The first, devoted to outbreak experience, describes the special case of outbreaks and the many difficult challenges they present for communicators. It also summarizes presentations during the consultation that looked at recent outbreaks in terms of what they have to say a
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bout effective communication and the consequences of certain errors. The second part translates these experiences into best practices for communication during an outbreak. Contents are organized around five essential practices for effective outbreak communication identified during the consultation: build trust, announce early, be transparent, respect public concerns, and plan in advance." (Page 3)
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"Esta obra ayudará a los editores, especialmente a los que encargan y contratan libros, a cumplir de mejor manera sus obligaciones. Sin pretender resumir en recetas simplonas el complejo proceso editorial, presenta temas fundamentales como: la elección de lo que se publica (y cómo eligen los auto
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res dónde publicar); la contratación de obras literarias y de no ficción; el seguimiento del autor (de la contratación a la entrega del original); el proceso editorial; la gestión estratégica y financiera del catálogo; el desarrollo y mantenimiento del catálogo; el trabajo en equipo." ((Descripción de la casa editorial)
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"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their w
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ay through Module A or for individuals or organisations who have some familiarity or experience with audience research. The ‘Audit of Market Intelligence’ in Section 1 of Module B will help you decide how to use the module. Module C: Conducting your own audience research: using the 'Do-It-Yourself' Audience Research Questionnaire." (About the modules, page iv-v)
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"As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, there is still a conspicuous lack of critical insight as to how and why storytelling can make a difference. For most companies, storytelling remains an abstract concept, at best res
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erved for PR and advertising executives, at worst, wishy-washy claptrap with no real value: What's the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Concrete answers are few and far between, and the debate for now is largely academic. The aim of this book is to make storytelling tangible. In the following chapters, we hope to turn abstract notions of storytelling into practical tools by giving real-life examples of how storytelling can be used as an effective branding tool. This book is written for those of you who are fed up with lofty talk, and for those of you who are interested in using storytelling as a branding tool within your company." (Page 15)
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"Over the last two years, the Initiative for Policy Dialogue and Revenue Watch, working with local partners and other sponsors, have organized workshops for journalists in the oil-exporting countries of Azerbaijan, Kazakhstan, and Nigeria on the subject of “Covering Resource Wealth.” This book i
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s a result of those workshops, in which journalists expressed a great need for more information to help them understand the petroleum industry and the impact that petroleum development and export may have on their countries [...] [htis book] will provide journalists with practical information in easily understood language about the petroleum industry and the impact of petroleum on a producing country. The report contains tip sheets for reporters on stories to pursue and questions to ask. Sample stories are also included. A resource section recommends further reading. A glossary defines key financial, geological, and legal terms that can improve reporters’ understanding of the literature on petroleum development. We hope that this book will give journalists the background information they need to write in-depth, analytical, critical, and informative pieces on energy and development—a subject affecting millions of readers around the world." (Foreword, page 7-8)
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