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"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge ... more
"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) B ... more
"This book provides a detailed introduction to the process of developing monitoring and evaluation systems which will provide a foundation on which to develop personal and organisational learning. It is based on INTRAC’s research, consultancy and training work and is rooted in real experiences. Th ... more
"This manual has been designed to help journalists acquire the necessary skills that are needed when reporting on HIV/AIDS. The book builds on the Media Council of Kenya’s Code of Conduct for Journalists and provides guidance and suggestions for effective HIV/AIDS reporting. It is the hope of the ... more
"Der Radioschein ist ein Kursangebot im Rahmen der Erwachsenbildung, das interessierten Laien die Grundlagen des Radiomachens vermittelt: praxisorientiert, systematisch und flexibel im Hinblick auf unterschiedliche Zielgruppen. Neben der Vermittlung von handwerklichem Know-How fördert diese Basis-A ... more
"Aimed at reporters in conflict zones and hostile areas, this report provides an overview of security issues and includes information on training courses, protective equipment, and insurance policies. It also offer useful tips on assessing, minimizing and managing risk. This guide should be read not ... more
"Wie müssen Informationsangebote im Internet aufgebaut und gestaltet sein, damit sie Interessenten finden und genutzt werden? Melanie Wieland und Matthias Spielkamp weisen in diesem Leitfaden den Weg für die Praxis. Ausgehend von der Konzeption und dem Aufbau von Websites und Webprojekten beschrei ... more