"This manual has been designed to help journalists acquire the necessary skills that are needed when reporting on HIV/AIDS. The book builds on the Media Council of Kenya’s Code of Conduct for Journalists and provides guidance and suggestions for effective HIV/AIDS reporting. It is the hope of the
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authors that this manual will enhance the positive role that media can play in responding to AIDS." (Introduction, page 2)
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"This clear structured reference book covers thirty questions on practical aspects of journalism. Following the journalist's intermediate position between the information source and the recipient, the first 10 questions refer to how recipients can be attracted towards newspaper articles or radio pro
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grammes. The construction, language code and quantity of an article or programme are discussed here. After this introductory chapter the authors proceed towards the collection of data, addressing the journalist's efficient self management, like interview techniques and optimal note-taking procedures. Consequently, the third chapter focuses on the style and appropriate means of how to sort out, arrange and shape the collected data, in order to convey the intended news item. In the final chapter the presentation itself (e.g. what is a good photo, headline, etc.) is assessed. The range of practical tips which are often enriched by examples from the African context make this handbook especially recommendable for "greenhorn" journalists, but could also be used by more experienced journalists to check their own performance. Additionally, a list with basic technical terms and an overview of schools of journalism in Africa are given at the end of the book." (CAMECO Media Forum 2003/1)
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"Over the past eight years, GreenCOM has learned a great deal about what works and what doesn’t. The project has also functioned as a clearinghouse for common questions that people around the world raise about EE&C. Most importantly, GreenCOM has demonstrated the value of EE&C and helped managers,
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planners, and decision makers understand that it is much more than just posters, brochures, videos, and textbooks. EE&C encompasses a wide variety of activities and products that lead to changed behavior. Although GreenCOM has accumulated and disseminated a wealth of lessons about influencing the environmental behavior of diverse individuals, communities, and even governments, there is much left to learn and do. In the following pages you will learn how environmental education and communication can benefit you in your work. This booklet summarizes the lessons learned from eight years of experience in over thirty countries. It provides environmental protection and natural resource managers, planners, and decision makers with insight on how EE&C can help them achieve their goals and objectives." (GreenCOM website Oct 15, 2007)
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"This publication, Guidelines for Evaluators, is the first in the companion series to the Handbook on Monitoring and Evaluating for Results. The Handbook provides an overall context for results-based monitoring and evaluation and reviews tools and techniques for planning and managing monitoring and
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evaluation activities. The Handbook, however, is primarily directed to programme managers. This publication is specifically for those who actually conduct evaluations. It complements the Handbook by providing guidance on outcome evaluations as they relate to the evaluators. Guidelines for Evaluators presents a conceptual review of outcome evaluation, identifies key differences between outcome and project evaluations, and provides a framework methodology for conducting outcome evaluations. It also includes a sample outline for an outcome evaluation report." (Introduction, page 5)
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"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec
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tors will find here indispensable information on how to make the radio station move and how to make the work proceed in the context of limited resources and means." (Back cover)
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"[...] Wenn Mediennutzung einen Teil der Kommunikation bildet, dann ist Mediennutzung in der Familie auch ein Teil der Familienkommunikation. Und die Aufgabe, vor der Familien immer stehen - ihr Leben miteinander zu gestalten -, umfasst dann auch die Pflege der Medienkommunikation im Gesamt der Fami
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lienbeziehungen. Deshalb erfordert Medienkompetenz mehr als die Fähigkeit, mit Medien überhaupt umgehen zu können und ihre Regeln und Besonderheiten zu verstehen. Sie steht vielmehr vor der Aufgabe, die Medien so in das Gesamt der Familie zu integrieren, dass die Kommunikation insgesamt reicher und weiter und nicht ärmer und enger wird. In Problemen der Mediennutzung in der Familie zeigen sich oft Probleme der Familienkommunikation insgesamt. Grundlegend für das Leben in der Familie ist, wie sich Mann und Frau, Eltern und Kinder sowie die Geschwister untereinander begegnen und miteinander reden. Wenn sie in guter Weise im Gespräch sind, ist die Gestaltung des Mediengebrauchs in der Familie immer noch eine manchmal schwierige und strittige, aber insgesamt bereichernde Aufgabe." (Geleitwort, Seite 6-7)
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