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Language
Document type
212
130
128
48
24
18
12
10
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Why Bad Ads Happen to Good Causes and How to Ensure They Won't Happen to Yours
Santa Monica, Calif.: Cause Communications (2002), 58 pp.
Marketing Community Radio
Melbourne: Community Broadcasting Foundation, 2nd ed. (2002), 40 pp.
"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex
...
Heating Up Society to Take Environmental Action: A Guide to Effective Environmental Education and Communication
Washington, DC: GreenCOM (2002), 47 pp.
"Over the past eight years, GreenCOM has learned a great deal about what works and what doesn’t. The project has also functioned as a clearinghouse for common questions that people around the world raise about EE&C. Most importantly, GreenCOM has demonstrated the value of EE&C and helped managers,
...
Encuestas y opinión pública: Aspectos metodológicos. Un manual para políticos y periodistas
Buenos Aires: Edivern; Konrad-Adenauer-Stiftung (KAS) (2002), 191 pp.
Recreando el pasado: Guía metodológica para la memoria y la historia local
Santiago de Chile: Educación y Comunicaciones (ECO) (2002), 33 pp.
Vor Drehbeginn: Effektive Planung von Film- und Fernsehproduktionen
Bergisch Gladbach: Bastei Lübbe (2002), 349 pp.
"Eine gute Geschichte ist noch keine Garantie für einen erfolgreichen Film. Denn bis das Endprodukt Film seine Zuschauer erreicht, gilt es nicht nur, eine Vielzahl von gestalterischen, sondern vor allem auch organisatorische und wirtschaftliche Aufgaben zu erledigen. Lange Zeit wurde dieser Bereich
...
Using the Media for Conflict Transformation: The Common Ground Experience
In: Berghof Handbook for Conflict Transformation
Berlin: Berghof Research Center for Constructive Conflicts Management (2002), 15 pp.
"The media cannot be neutral towards peace: While news journalists may react strongly against such a claim by holding their ’professional objectivity’ above everything else, they must realise that the way in which they report on and about a certain conflict can drastically affect the audience’
...
Editorial Functions and Procedures
Harare: African Publishers Network (APNET) (2002), 60 pp.
"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers Network to facilitate intra-African training among its members, and which can be used for both formal training or individual study. Arranged under four modules: (1) Commissioning, (2) C
...
Manuel de journalisme: écrire pour le journal
Paris: La Découverte (2002), 447 pp.
"Le journalisme consiste à recueillir et à traiter des informations à destination d'un public. Pour jouer son rôle de médiateur entre la réalité sociale et ce public, le journaliste doit maîtriser un certain nombre de techniques, acquérir un savoir-faire. Ce manuel, aujourd'hui sans équiva
...
Reporting on HIV/AIDS: A Manual
Dakar: African Women's Media Center (2002), 35 pp.
Barrio Galaxia: Manual de Comunicación Comunitaria
Buenos Aires: Centro Nueva Tierra, Programa de Desarrollo de Recursos de Comunicación de Organizaciones Sociales, 2nd ed. (2002), 96 pp.
Ein Buch ist ein Buch ist ein Buch ... der erfolgreiche Weg zum eigenen Sachbuch
Zürich: Orell Füssli (2002), 216 pp.