"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex
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amples, ideas and concrete guidelines for achieving financial sustainability of community radio stations. "Marketing Community Radio" is not a guideline for developing countries, but it places strong emphasis on local marketing opportunities in general, like sales of airtime to local businesses, cooperation with local enterprises for mutual promotional actions, fundraising through individuals or local and national institutions, or even through "radiothons". Moreover, the publications contains a few lists of the "Do's" and "Don'ts" that should be considered in the process of selling radio airtime, as well as appendices with a marketing audit containing questions to evaluate your marketing plans and efforts. Additionally, the manual gives examples of the advantages that community radio stations can offer, eg, an attentive audience, an attractive timeframe for advertising without much competition, lower costs than TV and/or newspaper advertising, greater targetability, etc." (commbox)
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"O acolhimento tem sido um dos maiores desafios para as comunidades cristãs, nos dias atuais. Levando em conta que uma boa acolhida iá é evanaelizacão, nesta obra irma Helena Corazza dá sua contribuição ao tema, sintetizando em quatro encontros conteúdos fáceis de serem aplicados para imple
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mentar a acolhida. O primeiro encontro mostra o contexto do mundo atual, os desafios e a abrangência do tema em relação à pessoa, ao ambiente e ao público. O segundo aborda as dificuldades e problemas em relação à acolhida. O terceiro enfoca os critérios de acolhida que se apóiam no cultivo das relações humanas, na espiritualidade, na Palavra de Deus e em algumas orientações da Igreja. E, por último, o quarto encontro ajuda a comunidade a organizar a acolhida, ou seja, a ter uma ação planejada." (Contracapa)
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"The Handbook for Afghan Journalists is designed to help Afghan journalists in three ways. First, it serves as an explanation in their own language to many of the ideas and concepts behind international journalism. Second, it provides practical guidance on many of the basic techniques of journalism.
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To this end there are 12 exercises in the book. Some of them have answers provided at the end, and others either have no correct answers or are designed to be worked on in the classroom with a teacher. Third, the glossary at the back is intended to serve as a reference to explain and introduce many concepts which may be new to Afghan journalists. A wider range of reporting on economic and humanitarian issues is essential to strong public debate - and good government and international community strategies - if Afghanistan's bid for peace and development is to succeed. Journalists need familiarity with basic concepts in these fields to report on them properly." (Introduction, page 2)
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"The objective of the household survey is to measure the transformational development indicators on nutrition, immunization, education, water, diarrhoea management, household resilience, poorest households and HIV/AIDS. Development programs should aim to be able to use this survey method with a leve
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l of precision and accuracy for measuring these eight indicators. This volume of the Transformational Development Indicators (TDI) field guide explains, step by step, how to design and implement the TDI household survey. Each step in the process is clearly numbered to assist staff in using this guide. Chapters 1-5 describe the actual process of survey implementation, which includes defining the survey and area to be surveyed, preparation of the questionnaire, determination of sample size and the selection of the sample. There are also sections on data collection and bias inherent with this method. Chapter 6 describes the steps involved in data analysis using the software provided by the Development Resources Team (DeRT). The appendices include additional resources that may be useful for training and learning about household survey method, random sampling. It includes sample questionnaires, as well as a glossary and bibliography of survey literature." (Introduction, page 7)
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"The media cannot be neutral towards peace: While news journalists may react strongly against such a claim by holding their ’professional objectivity’ above everything else, they must realise that the way in which they report on and about a certain conflict can drastically affect the audience’
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s perception of the situation and thus may influence further developments. While we would not want to endorse the idea that the news media may be controlled and used for specific purposes, even that of peace, the perception that journalists ought to be ‘neutral’ needs to be overcome. Simply by being there and reporting on a conflict, the media alter the communication environment and are thus inherently involved in the conflict and non-neutral. Furthermore, there is a very fine line between discarding one’s objectivity and viewing events with a certain attitude towards conciliation. In other words, though the media are usually run for profit, and, moreover, conflict sells better than cooperation, journalists should ensure balanced reporting with a view to preventing the escalation of tensions. It is possible to move in this direction by covering peace initiatives - at the very least – in as much detail as renewed escalations, by choosing to counter hate speech, and thus reducing the negative potentials of the media in conflict situations. Media that are sensitive towards the task of promoting tolerant and diverse viewpoints can be both informative as well as entertaining and have a large potential audience. In strengthening local capacities’ efforts, assistance can focus on three different aspects of local media structures: creating an open media culture that allows different voices to emerge and be heard, enhancing professional training and education for journalists, and supplying technical equipment to local media institutions." (Pages 2-3)
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"De plus en plus, on attend des organismes de développement qu’ils démontrent que leurs programmes résultent en des modifications significatives et durables du bien-être des bénéficiaires auxquels ces programmes s’adressent. Cependant, ces « impacts » sont souvent l’effet conjugué d
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événements dont aucun organisme ou groupe d’organismes ne peut vraiment revendiquer la paternité exclusive. L’évaluation des impacts en terme de développement est donc problématique et de nombreux organismes s’escriment encore à mesurer des résultats qui vont bien au-delà de la sphère d’influence de leurs programmes. La cartographie des incidences part du principe que le développement est avant tout une question de rapports humains et de rapports entre les gens et leur milieu. L’originalité de cette approche tient au fait que, au lieu d’évaluer les produits d’un programme, elle s’intéresse en priorité aux modifications des comportements, des rapports, des agissements et des activités des personnes, des groupes et des organismes avec lesquels le programme travaille directement. Ce faisant, La cartographie des incidences dissipe un grand nombre des mythes qui entourent la mesure des impacts. Elle aidera un programme à préciser les intervenants qu’il vise, les changements qu’il escompte, les stratégies qu’il adopte et, de ce fait, à être plus efficace en terme des résultats qu’il obtient. Cette publication explique les diverses étapes de la méthode de cartographie des incidences et offre des renseignements détaillés pour la conception et l’animation d’ateliers. Elle contient de nombreux exemples et fiches de travail." (Description de la maison d'édition)
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"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under three modules: (1) Communication Skills, (
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2) Negotiation Skills, and (3) Managing Staff, the course is designed to equip publishing staff with the “fundamental inter-personal skills necessary for professionalism in the publishing industry.” A variety of practical exercises and tasks are included to make the manual as interactive as possible." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2484)
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"Im ersten Teil wird ein Arbeitsmodell der verschiedenen Parameter der Kreativität entworfen, in welchem personale, prozessuale und soziale Elemente integriert sind. Der zweite Teil beschäftigt sich mit dem Komplex Kreativität und Gruppe. Es werden die Leistungsvorteile der Gruppe dargestellt und
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jene Bedingungsfaktoren erörtert, deren Berücksichtigung erst die volle Wirksamkeit einer Gruppe garantieren. Der dritte Teil bietet ein ausgearbeitetes Trainingsprogramm, welches vor allem drei Prinzipien des schöpferischen Problemlösungsprozesses einüben will: das "Prinzip der verzögerten Bewertung", das "Prinzip der Verfremdung" und das "Prinzip des spielerischen Experimentierens"." (Verlagsbeschreibung)
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"L’évaluation, enfin considérée comme un outil irremplaçable pour améliorer la qualité des actions, devient une pratique courante dans les milieux du développement. Mais elle reste un exercice délicat, et génère souvent plus de frustrations que de progrès. Comment en accroître l’effi
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cacité ? En s’adressant à la fois aux commanditaires d’évaluations, aux évaluateurs et aux évalués, pour qu’ils se comprennent mieux, malgré les enjeux qui parfois les opposent, pour qu’ils partagent le langage et les méthodes de l’évaluation, et surtout pour qu’ils s’approprient plus complètement cet outil. Ils doivent l’utiliser sur mesure en fonction des spécificités de l’action évaluée, à l’opposé d’un exercice académique reproduit indépendamment de son contexte. Mais le sur mesure n’exclut pas certaines règles." (Page 1)
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