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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Basic Radio Journalism

Oxford et al.: Focal Press, 2nd ed. (2003), 267 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge ... more
"Wie müssen Informationsangebote im Internet aufgebaut und gestaltet sein, damit sie Interessenten finden und genutzt werden? Melanie Wieland und Matthias Spielkamp weisen in diesem Leitfaden den Weg für die Praxis. Ausgehend von der Konzeption und dem Aufbau von Websites und Webprojekten beschrei ... more
"This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: building a successful non-profit organization; mobilizing support for the organization; helping an organization achieve its aim and objectives t ... more

Making the News: A Guide for Activists and Nonprofits

Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.
"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or ... more
"Der Radioschein ist ein Kursangebot im Rahmen der Erwachsenbildung, das interessierten Laien die Grundlagen des Radiomachens vermittelt: praxisorientiert, systematisch und flexibel im Hinblick auf unterschiedliche Zielgruppen. Neben der Vermittlung von handwerklichem Know-How fördert diese Basis-A ... more
"This book is written for managers of NGO and community organisations. It aims to help them to think critically about what kinds of information they, their organisations, their staff, and their project partners need. It discusses how they can access such information, manage it, and communicate it in ... more