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215
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129
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Output Type
"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtain ... more
"Der Autor arbeitete als Lektor und Dramaturg. Er hat eine Professur an der Filmakademie Baden-Württemberg im Fachbereich Drehbuch inne. "In diesen Leitfaden fließen nicht nur Schneiders eigene Erfahrungen aus seiner zehnjährigen Lehrtätigkeit ein, sondern auch die Essenz der wichtigsten und for ... more
"45 Master Characters will make your characters and their stories more compelling, complex and original than ever before.You'll explore the most common male and female archetypes—the mythic, cross-cultural models from which all characters originate—and learn how to use them as foundations for yo ... more
"The idea for this helpful handbook was inspired by two workshops for writers of children’s books held in Tanzania and Uganda in January-February 2000. The workshops were organized by the National Book Development Council of Tanzania and the Book Development Council of Uganda, under the UNESCO/DAN ... more
"Harnessed to its full potential, basic e-mail and Internet facilities can serve as a powerful tool in the prevention of HIV/AIDS. In South-East Asia, UNAIDS has coordinated an infoDev project, a global grant programme funded and managed by the World Bank to promote innovative projects on the use of ... more
"Nicht zufällig fesselt ein Spielfilm die Zuschauer oder zwingt ein Feature zum Zuhören am Radio. Ulla Mothes zeigt, wie man wirkungsvoll erzählt - wie Personen und Handlung angelegt werden, dass Spannung entsteht. Die Autorin analysiert die Beziehung zwischen der Intention einer Erzählung, ihre ... more
"Wie nutzt man Informationen zum Wissensmanagement im eigenen Unternehmen? Wie stößt man Lernprozesse an? Wie kommt man vom Wissen zum Handeln? - Genau hier setzt das Buch an: Die Leserinnen und Leser können sich mit den dargebotenen Konzepten und Methoden aktiv auseinandersetzen. Sie erhalten ei ... more
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more

Community Radio Handbook

Paris: UNESCO (2001), iii, 100 pp.
"This reader 'aims to show that ordinary people, even non-technical rural folk, can plan, set up, manage and produce radio programmes by themselves with a minimum of dependence on outside help, whether for technical advice and training or for funds and equipment.' To do so, it highlights case studie ... more