"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t
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hrough the principles and processes of effective marketing, and linking the capabilities of a publishing company to the needs of the customer. The author was formerly Marketing and Managing Director of David Philip Publishers in Cape Town, and is well known for a series of successful marketing workshops she has conducted during each year’s Zimbabwe International Book Fair. Those that are struggling with their marketing will find a wealth of practical, hard-nosed advice in this guide, which covers these topics: (1) Defining your Market, (2) What is Marketing? (3) The Marketing Plan, (4) Sales and Selling, (5) Distribution, Co-operative Publishing and Rights, (6) Publishing, Marketing and Finance, (7) Development Agencies, Donors and Commercial Publishers, and (8) Strategic Planning. Interspersed with the text are a number of practical exercises, and there are also reproductions of flyers and other publicity material as illustrative examples of good practice." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2458)
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"De l'Idée au texte est une coédition produite par les Editions Alpha à Niamey et la Deutsche Stiftung für Internationale Entwicklung/DSE (qui fait maintenant partie de la GIZ). Elle est la première d'une série prévue dans le cadre d'un programme de formation du personnel des maisons d'éditi
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on publiant en langues africaines. Ce programme est soutenu par la DSE, l'organisation non gouvernementale Associés pour la recherche et l'éducation au développement (ARED) basée au Sénégal, et le Réseau des éditeurs africains. Cet ouvrage utile et très pratique a pour but d'encourager les gens à écrire et à devenir des auteurs publiés. Il traite du processus d'écriture - et de l'identification du motif d'écriture, de ce que le lecteur attend d'un livre et du rôle de l'éditeur dans la production du produit fini - et de la création d'un texte, de l'idée à la publication." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2451)
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"Section One, Fundamental Concepts in Environmental Education and Communciation (EE&C) provides an orientation to four theoretical perspectives that have shaped GreenCOM’s approach to environmental education and communication projects: behavior change, participation, gender, and systems thinking.
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Each has its own research framework and following, yet each contributes an important set of ideas to environmental education and communication activities. In Section Two, Planning EE&C Programs, a variety of GreenCOM experiences illustrate the basic process of designing education and communication programs: needs assessment, formative research, pre-testing, and evaluation. Taken together they form a reliable and well-tested model for program development. Section Three, Conducting EE&C Activities, looks at staff and participant training workshops, mass media campaigns, and how EE&C can affect public policy. Section Four, Putting It All Together, highlights several successful countrywide strategies from GreenCOM’s field experience. These cases illustrate some of the diverse approaches to building capacity and planning and implementing environmental education and communication. The projects involved training, policy initiatives, awards schemes, curriculum development, and multifaceted communication campaigns." (Page xiv)
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"The main purpose of this guide is to highlight some of the benefits, challenges and options when considering funding of media and communication interventions. This publication is not designed to be a ‘how to’ guide for designing and implementing such programmes. Rather, it aims to guide DFID st
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aff, responding to conflicts and other emergencies, on: when to support media initiatives; what types of assistance to provide to media organisations; how to appraise and monitor media based interventions. Thematically, most attention is given to the role of media in conflict situations as this is where most experience has been gained to date. However, sections on natural and man-made disasters are also included. Furthermore, the main focus is on electronic media, such as local, national and international radio and TV broadcasting. This focus has been adopted because the bulk of media initiatives undertaken in areas of conflict fall within these categories." (Introduction, page 6-7)
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"Dieses Arbeitsheft ist eine empfehlenswerte Einführung für alle, die sich erstmals mit Evaluierung im Entwicklungsbereich beschäftigen. In klar abgegrenzten Schritten beschreibt die Broschüre die Voraussetzungen für eine Erfolgskontrolle von Projekten, die Planung und die Durchführung von Eva
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luationen. Schaubilder fassen die zentralen Aspekte der einzelnen Kapitel zusammen." (commbox)
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"This manual has two parts: the first looks at the aspects of a good manual. We argue that a good manual must have the right contents, to make it usable (right for the reader, and of good quality) and applicable (can be applied in the work of the user); it must have the right method, form and struct
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ure, to make it accessible; and the manual must be available when needed. Part II covers the process of testing. In testing, you need to know the strong and weak points of the manual itself, and to know if it is (or will be) available where it is needed. Thus the types of questions to ask and what they tell you are included. This part looks at when and where to test, and how to test manuals for non-literates. In the text, a number of examples are used. These are all fictional, although they are based on situations we have seen." (Introduction, page 4)
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"This DFID-funded book offers a literature review of sources that have provided insights on research dissemination both in and outside the UK. They conclude that researchers should consider the potential impact of their outputs much more carefully before producing reports. They identify organisation
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al, practical and psychological barriers to the effective dissemination of information and four explanations of how information influences policy: the 'rational' model (making information available sufficient); the limestone model (information trickles like water through porous rock); the gadfly model (information gets through because dissemination is prioritised as much as research itself); and insider model (researchers exploit links with policy-makers). While they found that non-UK researchers planned a strategy for disseminating information, the UK researchers produced lengthy outputs for a homogenised audience with little strategy for influencing. There should be more consultation between information producers and users of research on the types of outputs and strategies required for dissemination. They argue for (and give examples of) the need for dissemination plans, designing different kinds of outputs for different audiences and considering dissemination from the beginning of a project rather than the end. Their very varied case studies illustrate which dissemination strategies work in which contexts, ranging from very practical advice about translating research outputs into local languages, to more abstract principles about how dissemination can be useful if seen as a process of mutual learning. They also offer specific suggestions to contractors and DFID, as well as useful checklists of questions for researchers about planning effective dissemination, plus advantages and disadvantages of different dissemination 'pathways' (e.g. manuals, networks and briefs etc.)." (ODI website)
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"1. Communications are central to rights-based approaches to development. This includes rights to receive information and exercise a voice, as well as freedom of information and media activity. 2. Communications and media play an important role in strengthening civil society. Civil society organisat
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ions benefit from means of networking, and opportunities to lobby or advocate on certain issues. Different methods of communicating can also influence policy decisions. 3. A strategic approach to communications will improve project success, and can provide a set of questions to assist in planning and implementation. By planning communications components of projects, and co-ordinating activities, considerable benefits can be gained. Although each initiative is different, there are generic issues to raise for all uses of communications. 4. The use of mass media such as television and radio can help fulfil a variety of development aims. Although not always appropriate, large and small mass media interventions can be considered. 5. A variety of alternative media offer a range of different options. Alternative media can give people a space to express themselves, and can provide relevant information. Examples include small-scale radio, indigenous cultural activities and drama, and e-mail discussion groups. 6. Participation and participatory approaches are a key part of good communications practice. All media give scope for some participatory input, and some can be successfully combined with other participatory methodologies." (Quick reference, page 3)
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