"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
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nd using social media for social change." (Page 2)
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"Divided into three parts, the book provides a complete overview of the research process spanning: the uses, planning and management of research; reviewing existing evidence; learning development research skills; choosing research methods; undertaking ethical research; writing an effective research
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report; promoting research uptake and assessing research; monitoring and evaluation. This fully revised second edition also includes a new section on how to use the internet for research. Its 16 chapters are enriched by a variety of international case studies, checklists of key points, learning exercises, helpful references to further reading and engaging illustrations. The book also includes a detailed glossary of terms." (Back cover)
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"This toolkit is designed to inspire meaningful conversations with the people involved in and affected by your work. It will help you discover how people have been affected by conflict, continuity, and change. It will show you how to share your stories with others in exchange for theirs. Stories and
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the process of sharing them are the building blocks for deep interpersonal relationships where the processes of healing, reconciliation, resolution, and conflict prevention are found. When we engage in story-telling and story-listening, we experience new worlds and discover how other people travel in paths similar to our own. We find stories that have the power to transcend borders, time, and space. Stories tell us about the diversity of traditions, customs, and ways of life that are an important part of everyday life." (Page 2)
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"The goal of this document is to improve the effectiveness of DFID programmes and the measurement of their impacts by providing DFID Advisers with the practical skills to develop high quality theories of change, to understand the role they play in programme design and assessment. It is intended for
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DFID advisors to more clearly and explicitly articulate their theories of change as a means of improving the effectiveness of interventions. Part I first explores the fundamentals of theories of change: what they are, why they are important, and how to create a theory of change. It explores theories of change at different levels, and concludes with advice on how theories of change can enhance the effectiveness and relevance of programming." (Document summary, page 3)
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"The Field Communications Toolkit provides practical guidance and support to Malaria Consortium staff and partners who are looking to increase their communications capacity. It has been developed as a resource for project staff who work at field-level, to support you to communicate responsibly, crea
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tively and effectively about your work through highlighting achievements and impact. As well as supporting projects you are working on, information gathered in the field has the potential to be of great value to your organisation as a whole. By documenting programmes qualitatively in this way, you can provide stories that will help promote the achievements of a particular project or field, highlight engagement with partners and show the impact of your work on the ground. Capturing this information as you carry out your work can add significant value to reports and provide materials for case studies, news articles, interviews, photo stories and even films. These can then be used online and in printed publications to showcase your organisation’s work and to advocate for changes in policy. This toolkit will help to illustrate the successful impact of your projects with both donors and partners. Real life stories and pictures can be used in public information posters and leaflets, provide valuable examples to use in national workshops, and support a project’s advocacy activities." (Introduction)
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"Vom Warentest bis zum Coaching-Format, vom Anlage-Tipp bis zum psychosozialen Ratgeberbeitrag: Die Medien liefern den Menschen Informationen, die sie im Alltag anwenden und umsetzen können, die sie für hilfreich und nützlich halten. Diese spezielle journalistische Herangehensweise bei Ratgebung,
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Service und im Verbraucher- oder Nutzwertjournalismus fordert von den Journalisten und Redaktionen mehr Recherche, eine größere Sorgfalt und andere Umsetzungen und Präsentationsformate als in vielen anderen journalistischen Bereichen. Da der Nutzwertjournalismus eng mit dem praktischen Leben der Leser und Zuschauer verbunden ist, wird er aber auch leicht zu einem attraktiven Ziel für Schleichwerbung und für PR-Aktivitäten der Konsumgüter- und Dienstleistungsindustrie. Welche Aufgaben erfüllt der Nutzwertjournalismus, und welche Leistungen erbringt er für den Einzelnen und für die Gesellschaft? Wie finden die Journalisten die richtigen und die wichtigen Themen, und wie setzten sie diese verständlich für das Publikum um? Inwiefern müssen Ratgeberjournalisten einen Standpunkt einnehmen und damit die Grenze zwischen Meinung und Meldung überschreiten? Und wie sichern sie sich rechtlich gegenüber Gegnern ab, wenn sie etwa Produkthersteller oder Finanzdienstleister bloßstellen? Das Buch zeigt die Zusammenhänge für alle Mediengattungen auf und liefert anhand vorbildlicher Praxisbeispiele Empfehlungen zur praktischen Umsetzung. Die Problemfelder werden anhand von Rahmenbedingungen und Einflussgrößen analysiert. Es wird zudem gezeigt, welche Konsequenzen sich aus gut gemachtem Nutzwertjournalismus für die journalistische Arbeitsroutine ergeben, wie dies medienethisch zu bewerten ist und welche journalistischen Qualifikationen dafür in Zukunft noch stärker benötigt werden." (Verlagsbeschreibung)
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"Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley, California, which since 1993 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edit
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ion of the CDS‘s popular guide to digital storytelling, co-founder Joe Lambert details the history and methods of digital storytelling practices. Using a '7 Steps' approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling—from seeing the story to assembling and sharing it [...] A companion website brings the entire storytelling process to life." (Back cover)
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"Uruguay tiene un sistema de medios de comunicación que está concentrado en unas pocas empresas y personas. Un oligopolio formado por tres grupos económicos controla el mercado de la TV abierta y de abonados, dominando la audiencia, la facturación de la publicidad e instalando una única agenda
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informativa en todo el país desde Montevideo. A menor escala, pero con fuerte poder de incidencia local, la concentración también se reproduce en los departamentos con empresarios y grupos familiares que concentran multimedios a través de autorizaciones para operar señales de TV abierta, brindar servicios de TV para abonados y contar con una o más radios. Garantizar que haya un sistema de medios plural y diverso, para que exista un pleno ejercicio de la libertad de expresión y de información es una recomendación central de todos los organismos internacionales de protección y promoción de la libertad de expresión. Sin democratizar los medios no se puede democratizar la sociedad, y es ésta una tarea aún pendiente en nuestro país. Y no hay mejor forma de comenzar a democratizar que mediante una reforma legal aprobada por un Parlamento elegido democráticamente. Con ese objetivo el Frente Amplio para el periodo 2010-2015 planteó claramente su compromiso con la «Democratización de los medios de comunicación y de la información fortaleciendo los medios de comunicación públicos, generando en el sector privado una efectiva libre competencia y participación de la sociedad civil en la definición de las políticas públicas de comunicación.» Para colaborar con el debate público y parlamentario se ha preparado esta breve guía con los temas claves de la iniciativa legal y sus fundamentos." (Presentación)
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"This is a basic manual for audio streaming and establishing a web radio station. Web radio is an increasingly popular, low-cost option for community radio. The manual outlines how web radio works, explaining the components involved and the roles they play, and giving details about the requirements
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for setting up a web radio station, software options and cost implications. Chapter 5 introduces an emerging technology called mobile radio that allows a station to operate radio over mobile phone calls. The final sections provide references to open source software tools and other resources." (CAMECO Update November 2013)
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"This guide starts with "the three principles of visual communication": Humans are visual first, verbal second; our decisions and actions are based more on emotional reactions than rational thought; visuals are the most effective communications vehicles for evoking emotion and getting people to take
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action. It then presents "Seven Rules of the Road" for those seeking to maximise the impact of visuals: 1. Don't assume others will react to a picture or video the same way you do. Test visuals with your intended audience. (Cost-effective strategies are offered for how to carry out such testing). 2. Pair your pictures with words for highest impact and to cement them deeper into your audience's memory. 3. Make sure your images match your message. 4. Use genuine, not generic, pictures. 5. Invest the most in the first picture your audience sees, and in overall design quality. 6. To use pictures effectively, be diligent about taking them and storing them for easy sharing. 7. Choose your subjects carefully." (commbox)
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"This toolkit offers radios in Africa and beyond proposals for participatory programming approaches to engage young people's presence in broadcasting. The publication is divided into four parts that guide the reader through a step-by-step process clarifying linkages between conceptualising and plann
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ing radio programmes with and for young people. It provides inclusive examples to allow free exchange of ideas between girls and boys, and increase awareness of radio producers and managers about ethical and legal requirements, particularly when working with minors. Four levels of involvement are distinguished: "radio for youth", "radio with youth", "radio by youth" and "reaching out to youth." (CAMECO Update November 2013)
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"This is a guide of sorts, presenting a collection of terms used on both sides, which in some contexts may be regarded as loaded or biased, or whose meaning is often misunderstood, or which can be misleading. These are words the use of which is liable to give away the reporter’s communal identity
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or sympathies. There are words that can cause some audiences to simply shut down and stop listening. Our goal is to expose potential linguistic pitfalls, so that those covering the conflict are aware of how their words might be received. The handbook tries to present reasonable alternatives to the loaded terms and is meant to serve as a tool for journalists trying to find their way in the typically complicated terminology of the conflict. It was written not only for the sake of Israeli and Palestinian journalists but also for foreign reporters, with the intention of honing and increasing their awareness of problematic terminology that they might employ, or that they might find in use by actors on both sides of the conflict." (Editor's note)
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