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215
131
129
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"Te ofrecemos un tutorial con 10 capítulos. Siguiéndolas paso a paso, estudiando los textos que presentamos, realizando las prácticas sugeridas, mejorarás tu voz y, sobre todo, tu forma de expresarte y de relacionarte con la audiencia. Porque la locución no es asunto de cuerdas vocales. Es much ... more
"Esta guía te ayudará a tener más conocimientos sobre la comunicación popular y la radio comunitaria, para que cada vez se escuchen y difundan más nuestras voces. Aquí encontrarás ejercicios y actividades para que conozcas y practiques con las herramientas básicas de la radio, partiendo de u ... more
"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications prof ... more
"El manual describe las formas más conocidas del tratamiento de la comunicación intercultural; postula criterios básicos para su desarrollo y ofrece lineamientos generales para su aplicación. El manual inicia con la definición de conceptos fundamentales sobre interculturalidad y comunicación i ... more
"A randomized controlled trial (RCT) is a way of doing impact evaluation in which the population receiving the programme or policy intervention is chosen at random from the eligible population, and a control group is also chosen at random from the same eligible population. It tests the extent to whi ... more
"Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly a ... more
"En el primer capítulo se desarrollan algunas normas de redacción radiofónica, cuyo objetivo principal es poder comunicar con la mayor claridad posible lo que tengamos que decir en nuestras notas. El segundo capítulo está dedicado a los recursos y herramientas técnicas, como los formatos y cal ... more
"Examining experiences at a wide variety of community papers – from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago – "Saving Community Journalism" is designed to help journalists an ... more
"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt ... more

Fragebogen: Ein Arbeitsbuch

Wiesbaden: Springer VS, 4. Aufl. (2014), 210 pp.
"Dieses Buch ist ein „Praxisbuch“ im wahrsten Sinne des Wortes. Es soll Forscherinnen und Forschern, die sich bei ihrer empirischen Forschungsarbeit sozialwissenschaftlicher Befragungen bedienen wollen, Hilfestellung geben bei der Entwicklung ihrer Fragebogen, ganz konkret und im Detail. In dem ... more
"1. This guide is a tool for you, the Internet user, to learn about your human rights online, their possible limitations, and available remedies for such limitations. Human rights and fundamental freedoms apply equally offline and online. This principle includes respect for the rights and freedoms o ... more

Texten für TV

Konstanz: UVK, 4., überarb. Aufl. (2014), 173 pp.
"Um die Verständlichkeit von Fernsehbeiträgen steht es schlecht. Nach Untersuchungen der Medienwirkungsforschung können Zuschauer selten mehr als zehn Prozent der Inhalte einer Nachrichtensendung behalten. Dies liegt auch daran, dass Fernsehjournalisten nicht dem Medium entsprechend texten. Sie v ... more
"El manual que aquí se presenta tiene como propósito arrojar luces y facilitar herramientas, a partir de la experiencia práctica de periodistas y comunicadores, sobre los desafíos de los medios de comunicación en el posconflicto, basándose en una encuesta realizada a nivel nacional con distint ... more
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers a ... more
"This toolbox should provide some insights and tools for journalists reporting on events in other countries, but it has primarily been developed for journalists reporting on extremely violent conflicts in their own communities. It hopes to provide these journalists with insights they can draw on in ... more
"The primary audience of this toolkit is anyone using or planning to use radio to enhance the impact of their development programs. It does not assume any level of prior knowledge of interactive radio from the reader. It will primarily appeal to practitioners who are planning to work through establi ... more