"Dieses Buch ist ein praktischer Leitfaden. Es zeigt in kompakter und anschaulicher Weise, wie man sich erfolgreich in den Medien präsentiert. Mit allem, was dazu gehört: Auftritt, Kleidung, Ausdruck, Körpersprache, Umgang mit kritischen Fragen, Krisenkommunikation und auch dem Thema Lampenfieber
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." (Klappentext)
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"Adopting a cradle-to-grave approach, the book explores green raw materials and green design, and how eco-friendly practices can be integrated into prepress, printing, distribution, and even "beyond the door," in relation to returns. The Green Design and Print Production Handbook looks at the global
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context and frameworks for action, the unique challenges facing the industry--be it book, magazine, or newspaper publishing, or print for packaging and promotion--and how it can respond. This book is for anyone who works with print, from publishers, printers, distributors, and retailers to writers, editors, designers, and sales reps. Explaining how sustainable processes can be achieved without damaging the bottom line, it also introduces eco-friendly working practices that will benefit your business." (Publisher description)
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"Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and eva
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luation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning." (Publisher description)
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"This publication is a diagnostic tool for a "health check" or assessment of the sustainability of community radio stations. The check includes five areas: mission and governance of a community radio station; management and staffing; infrastructure and finances; programming; and community involvemen
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t. Core aspects of these five areas are succinctly described in the first part of "The healthy community radio station". The second part provides checklists of ten factual questions (which require a simple yes/no answer) and two qualitative questions for each of the five sectors, and proposes combining the "checklist scores" and "judgement scores" to get an overall picture of the "health" of a given radio station. Also included are guidelines for focus group discussions. This publication is highly recommended, both because of its convincing concept of five "pillars" of community radio sustainability and its practical approach." (CAMECO Update November 2013)
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"Das von uns unter anderem vorgestellte Qualitätsmodell QMB (Qualitätsmanagement in Bürgermedien) beinhaltet beispielsweise die Aufforderung zu definieren, welche Vision den Sender oder das Radio leitet. Wie stellt man sich in der Redaktion „gelungenes Radio“ vor? Eine spannende Frage, die vi
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ele interessante Antworten bringt. Diese Auseinandersetzung mit Qualität endet nicht, Qualität ist nie fertig, denn Qualität verändert sich. Die Verständigung muss also immer wieder stattfinden. Wie haben sich die Rahmenbedingungen (zum Beispiel die Anforderungen und Bedürfnisse der Hörer) verändert? Was bedeutet das für die Definition von gelungenem Radio? Im Praxisbericht zum Modell QMFBplus weist die Autorin Colleen Sanders, darauf hin, dass es zu den vordringlichsten Aufgaben gehört, diesen Verständigungsprozess sinnvoll in den Alltag zu integrieren." (Seite 14)
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"Este documento tiene el objetivo de ser una guía metodológica para promover y fortalecer el trabajo de las mujeres radialistas dentro de las radios comunitarias, desde una perspectiva de género, y con ello avanzar en la construcción de condiciones de equidad, igualdad y justicia de género." (P
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resentación, página 3)
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"Social media gives each of us enormous power to influence others for good or ill. But far too many Christians ignore the opportunities and undermine their own reputations through thoughtless words shared online. This book comes directly from the author's experiences as an attorney and a church lead
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er and offers seven simple guidelines for exercising Biblical wisdom in social media." (Back cover)
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"Utilization Focused Evaluation (UFE) facilitates a learning process in which people in the real world apply evaluation findings and experiences to their work. The focus is on intended users. UFE does not prescribe any specific content, method, or theory. It is a guiding framework, rather than a met
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hodology. UFE can include a wide variety of evaluation methods within an overall participatory paradigm. Decision making, in consultation with those who can benefit from the evaluation, is an important part of the process. Intended users will more likely utilize an evaluation in which they have ownership. This Primer is for practitioner evaluators and project implementers who have heard of UFE and are keen to test-drive the approach." (Lead)
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"Si hubiera que resumir la esencia de la comunicación de crisis en un slogan, podría decirse que la comunicación de crisis es prepararse para lo peor. Tiene como fin anticipar, prevenir y prever: identificar las áreas de crisis posibles, determinar su probabilidad, buscar soluciones preventivas,
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elegir medidas preparatorias (de aplicación inmediata), y determinar las respuestas para cada situación de crisis. Sus objetivos son: combatir la ambigüedad, presentando esquemas de soluciones posibles, que contienen los cauces de comunicación que se usarán en esas circunstancias, y la distribución de tareas y de responsabilidades; proporcionar orientación a los encargados de gestionar la crisis (directivos y portavoces); e informarse de los recursos disponibles para solucionar la crisis. En este sentido, dividiremos la materia en cuatro partes: los principios de la comunicación de crisis (cómo pensar durante una crisis), la prevención de crisis (cómo evitar que sucedan), la planificación de crisis (cómo estar preparado para cuando llegue una crisis) y la gestión de la crisis (cómo ejecutar el plan de crisis)." (Página 1)
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