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Democracy, Governance and Randomised Media Assistance
Deep Insights
London: BBC Media Action (2013), 26 pp.
"This paper focuses attention on randomised field experiments in the developing world that explicitly address the use of media to achieve democracy and governance (DG) outcomes [...] The first section describes the growth of DG assistance and the increasing interest in DG field experiments. The seco
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Handbuch Medienwirkungsforschung
Wiesbaden: Springer VS (2013), 671 pp.
Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Journal of Communication, volume 62, issue 6 (2012), pp. 1010-1027
"Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persua
...
Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis
Key Guides
Boston et al.: Pearson (2005), xvi, 208 pp.
"Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to more than 300 contemporary research studies focusing on twelve important topic areas, including television violence, gen
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