"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est
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udio alrededor de las audiencias nos pueden ayudar mejor para explicar este fenómeno? ¿Cuáles han quedado relegadas dentro de esta transformación comunicativa? Además, su interés es mostrar los retos teóricos e investigativos que implica hoy pensar las audiencias, y ofrecer al lector una introducción extensa al problema. Su objetivo es ampliar el debate, moviéndolo de un escenario fragmentado en las visiones sobre la audiencia a uno integrador, que acerca a los investigadores a tener consideraciones que vinculan diferentes preguntas y que permiten acercarse de mejor manera a los individuos, más que a la cuantificación de sus consumos." (Descripción de la casa editorial)
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"The main points regarding the freedom of expression decrease in Ukraine include: the restriction of access to information channels (Russian books, TV channels, films, social networks, mail servers, etc.); persecution, in particular the detention and imprisonment of citizens expressing separatist vi
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ews in social networks; a mass prohibition on Russian journalists entering Ukraine, and those who were on temporarily uncontrolled territory (Crimea and Donbas). This is especially true for those who arrived in the area from the Russian Federation. In addition to this, so-called “patriotic” or loyalty-journalism became active as some journalists believe that in terms of war it is more important to participate in the information war against the enemy than just to be non-biased. Here also belong the calls not to criticize the authorities during war period, and the prolonged understatement of crimes committed by individual fighters of volunteer battalions. This led to a rapid fall of trust to Ukrainian media. According to the Institute of Sociology, the National Academy of Science of Ukraine, in 2016, only 21% of Ukrainian citizens trusted domestic media, while 51% did not. However, Ukrainian journalists should clearly understand their social role. In general, Niclas Louman is right, saying that we know about the world is taken from media. But if the media give a biased image, the audience will stop trusting. This is so, if a person is looking behind the window, and observes a different situation from that one previously watched or read. The audience is not helpless. It is possible to cheat on people once or twice but after all they will not believe this source of information anymore. This is a real tragedy for media as they lose the sense of existing. Thus, the goal of media as the information source is not just to report all recent news to the target audience, but also to ensure that the virtual picture of the world corresponds to the real one." (Editor's note, page 6)
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"R. Sooryamoorthy examines the development of communication patterns, social contacts and networks in South Africa. Based on pioneering quantitative and qualitative data, he analyses trends in changing media use in Africa, showing the development of the use of new media for communication by South Af
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ricans of all ages, races and genders in relation to the development of media infrastructure, its cost and government policy. It shows how people use the media for communication purposes that affirm or break their social contacts and networks, and how they apply media to establish, re-establish or maintain social relationships." (Publisher description)
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"Auf die theoretischen Grundlagen qualitativer Medienforschung folgen in einem zweiten Teil die wichtigsten Fragen zum Forschungsdesign. Kern des Buches sind dabei die verschiedenen Erhebungsmethoden, wie Inhaltsanalyse, Interview, Gruppendiskussion, Beobachtung, Experiment oder szenisches Spiel. We
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itere Teile setzen sich mit der Aufzeichnung und Auswertung qualitativer Daten auseinander. In der völlig überarbeiteten und erweiterten Neuauflage wird auf aktuelle Entwicklungen eingegangen: So werden Methoden wie mobile Online-Befragungen und Analysen von Websites in ihrer forschungspraktischen Relevanz erläutert." (Verlagsbeschreibung)
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"Segmented media audiences often reflect deeper divides within a society. As the relationship between race and class is dynamically changing in South Africa, I investigate to what extent students from different racialised and socio-economic backgrounds differ in their media consumption habits. I con
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ducted a survey (n = 1221) and two focus group interviews (N = 14) at a relatively integrated and prestigious university. Bi- and multivariate analysis revealed that both race and socio-economic background genuinely affected the formation of consumption habits. Students from all groups used local journalistic products, but white students rarely consumed local entertainment productions. Among students from stronger socio-economic backgrounds, consumption preferences converged towards a global entertainment orientation, with types of schooling being more influential than household income. I discuss language barriers, physical access, the relatability of global/local media content, and peer group dynamics as potential underlying mechanisms." (Abstract)
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"This volume examines the lived experiences of Africans and their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. By offering a comparative, critical and largely qualitative account of audiences and users across
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a range of national contexts in different regions of Africa, the book examines media through the voices and perspectives of those engaging with it rather than reducing audiences and users to numbers and statistics, ready to be exploited as potential target markets or as political constituencies. The critical, qualitative research perspective adopted in this book enables us to gain a better understanding of how African viewers, listeners and users make sense of a range of media forms; what role these play in their everyday lives and what audience and user engagement can tell us about how citizens perceive the state, how they imagine themselves in the wider world and how they relate to each other. The book argues that the experiences of audiences and engagements of users with a range of media—newspapers, radio, television, magazines, internet, mobile phones, social media—are always grounded in particular contexts, worldviews and knowledge systems of life and wisdom: ‘It is akin to the tortoise. The tortoise never leaves its shell behind. It carries it wherever it goes’ (Chivaura 2006: 221). African media audiences and users carry their contexts and cultural repertoires in the same way a tortoise carries its shell. Thus far, the bulk of academic research on media and communication in Africa has addressed the policy and regulatory aspects as well as the relation between media institutions and the state (Willems 2014a). While studies on media, democratization and press freedom are invaluable, the ways in which ordinary people make sense of, and relate to, media in their everyday lives are largely left beyond consideration. As Barber (1997: 357) has pointed out, ‘[w]hat has not yet been sufficiently explored is the possibility that specific African audiences have distinctive, conventional modes and styles of making meaning, just as performers/speakers do. We need to ask how audiences do their work of interpretation’." (Page 4)
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"Die hier vorgestellte Untersuchung hatte zum Ziel, unterschiedliche Informationsnutzungstypen im Kontext der Flüchtlingsdebatte in der Bevölkerung Deutschlands zu identifizieren und anhand ihrer persönlichen Merkmale, ihrer Einstellungen gegenüber Geflüchteten und der Flüchtlingspolitik sowie
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bezüglich ihrer Erwartungen an die Medien und Bewertungen der Berichterstattung zu beschreiben. Die quotierte Befragung ist bevölkerungsrepräsentativ für die deutschsprachigen Onliner über 18 Jahre. Die Datenerhebung fand in zwei Wellen im Februar 2016 und Februar 2017 statt. Von den 1579 Teilnehmenden aus dem Jahr 2016 nahm etwas mehr als die Hälfte (53 %) auch an der zweiten Befragung teil. Für das Jahr 2016 ergab die Clusteranalyse vier Nutzergruppen, die Themen-Vielnutzer (29 % der Bevölkerung), die Themen-Vermeider (19 %), die Journalismus-Orientierten (33 %) sowie die Social-Media-Orientierten (20 %). Im Jahr 2017 konnte das Cluster der Social-Media-Orientierten nicht wieder identifiziert werden. Die Veränderungen der Struktur, Größen und Charakteristika der Cluster verdeutlichen, dass parallel zur nachlassenden Berichterstattungsintensität auch die Suche der Bürger nach Informationen zum Thema geringer geworden ist. Die Erwartungen der Befragten an die Berichterstattung haben sich im Jahresverlauf nur wenig verändert. Vor allem die Gruppe der Journalismus-Orientierten weicht deutlicher von den anderen Gruppen ab, die Mitglieder dieser Gruppe erwarten eher eine ausgewogene Berichterstattung, erkennen aber auch gleichzeitig weniger Probleme mit einer angeblich verzerrten Berichterstattung in den Medien zum Flüchtlingsthema. Negative Emotionen, die mit der Berichterstattung verbunden sind, treten verstärkt bei denen auf, die sich (auch) stark auf soziale Medien als Informationsquelle verlassen, oder die sich der themenbezogenen Berichterstattung gar nicht oder nur ganz am Rande widmen. Im Umkehrschluss bedeutet dies, dass diejenigen, die vor allem journalistische Medienangebote nutzen, sich weniger um ihre Familien sorgen, weniger Angst vor Flüchtlingen haben und auch weniger Themenverdrossenheit zeigen." (Zusammenfassung)
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"The markets we do include are a very diverse bunch, from the very closed and politically tightly controlled such as Laos; through a large number of nations on the African continent which have seen a sudden improvement in digital infrastructure thanks to the landing of several new submarine intercon
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tinental fibre optic cables over the past few years; and not forgetting markets like Trinidad & Tobago, which seems to enjoy a large choice of TV channels to serve a relatively modest population; or indeed Iran, fresh from its welcome back into the international fold following the suspension of UN sanctions in January 2016. For each market, we give some economic data sourced from the IMF, as well as our estimates and forecasts for advertising expenditure and growth in its ad market to 2018. We also provide a short commentary setting out an overview of the media market in question." (Page 1)
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"This book provides a variety of cases and theoretical insights that touch upon communication across media in everyday life. The cases favour user perspectives and are focused on coordinating mundane activities on smartphones, the role played by apps when exercising, the use of self-organised Facebo
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ok groups for civic participation, the role various cross-media communication patterns play in the everyday practices of bereaved parents, the framing and use of digitized cultural heritage, and the political everyday life appropriations of users on social media. While the cases are empirically grounded, the theoretical insights provide different frameworks for understanding cross-mediated communication patterns and space of agency in everyday contexts." (Back cover)
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"En Ecuador escasean tanto los análisis de los medios de comunicación privados, públicos o comunitarios, como del consumo mediático o de la formación periodística. Los pocos datos disponibles han impedido que se puedan realizar estudios complejos y exhaustivos. El presente informe se centra en
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Ecuador y pretende profundizar modestamente en la percepción y comprensión del panorama mediático de este país latinoamericano, a fin de facilitar el entendimiento de la situación actual y permitir ajustar las actividades, los proyectos y los procesos a las necesidades reales de este ámbito." (Prólogo)
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"Cet ouvrage explore les systèmes médiatiques d’Afrique subsaharienne francophone et propose des clés pour aborder leurs spécificités via nombre d’éléments historiques, politiques, sociologiques, juridiques, économiques et technologiques, indispensables pour les replacer dans leur contex
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te. Présentant la littérature de référence, enrichie par les témoignages de dizaines de journalistes africains, et puisant dans l’expérience de plusieurs ONG spécialisées, ce manuel constitue une introduction générale à des environnements médiatiques méconnus et dont les dynamiques internes sont peu explorées. Pourtant, le caractère relativement récent de la liberté de la presse, la nature semi-autoritaire ou l’instabilité chronique de plusieurs des régimes politiques de la région, la prépondérance de l’économie informelle, ainsi que les dynamiques d’appropriation et de participation des citoyens contribuent à façonner des systèmes médiatiques et des modèles professionnels particuliers qui peuvent stimuler la réflexion." (Verso)
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"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ
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icitarios, al considerar que un número importante de organizaciones enfocan sus esfuerzos publicitarios hacia sectores en edad productiva." (Página 2)
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"Die Stärke der MedienNutzerTypologie (MNT) bei der Positionierung und Steuerung von Medienangeboten liegt insbesondere in der Segmentierung von soziodemografisch scheinbar homogenen Gruppen. Spaßorientierte und Zielstrebige gehören zwar der gleichen (jungen) Generation an, unterscheiden sich abe
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r erheblich in ihren Interessenmustern und Wertvorstellungen. In der mittleren Alterskohorte unterteilt die MNT ein ähnlich altes Publikum in drei unterschiedliche Nutzertypen: Moderne Etablierte, Eskapisten und Familienorientierte haben divergierende Lebenswelten und damit auch andere Medien- und Freizeitpräferenzen. Bei den älteren Typen sind es Engagierte und Hochkulturorientierte, die sich von den deutlich traditionelleren Typen unterscheiden. Zwischen den Typen zeigen sich teilweise erhebliche Unterschiede, was die Positionierung der traditionellen Medien und des Internets im Alltag betrifft." (Zusammenfassung)
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"This study contributes to the limited literature on race and crime in a multicultural Asian context. Based on a survey in Singapore, where multiracialism is a fundamental political pillar and yet discourse about race is mostly shunned, the findings suggest a relationship between media consumption a
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nd racial perceptions. Respondents who consume more race-specific media have less negative racial perceptions of their own race, and more negative racial perceptions about other races. Respondents who consume more crime-related media content on TV, newspapers, and social networking sites tend to be more racially prejudiced against other races. Those who pay more attention to crime-related media content hold more negative racial perceptions of other races, and have harsher criminal culpability judgments of other races while holding a diminished culpability judgment of one’s own race." (Abstract)
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"Der Band gibt eine fundierte, knappe und anschauliche Einführung in die theoretischen Grundlagen, methodischen Zugänge, empirischen Befunde und gesellschaftlichen Zusammenhänge der Wissenskluftforschung. Diese geht von wachsenden Wissensdifferenzen zwischen statushöheren und -niedrigeren Gruppi
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erungen infolge der medialen Informationsverbreitung aus und erfährt aktuell mit der auf das Internet bezogenen Digital-Divide-Forschung eine Ausweitung." (Buchrückseite)
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"The Mapping Digital Media research confirms that digital television and the internet have had a radical impact on media businesses, journalists, and citizens at large. As might be expected, platforms distributing journalism have proliferated, media companies are revamping their operations, and citi
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zens have access to a cornucopia of news and information sources. Other findings were less foreseeable: digitization has brought no pressure to reform state broadcasters, less than one-third of countries found that digital media have helped to expand the social impact of investigative journalism, and digitization has not significantly affected total news diversity. The Global Findings reveal other common themes across the world: Governments and politicians have too much influence over who owns, operates, and regulates the media. Many media markets are rife with monopolistic, corrupt, or untransparent practices. It’s not clear where many governments and other bodies get their evidence for changes or updates to laws and policies on media and communication. Media and journalism online offer hope of new, independent sources of information, but are also a new battleground for censorship and surveillance. Data about the media worldwide are still uneven, unstandardized, and unreliable, and are often proprietary rather than freely accessible." (Website Open Society Foundations)
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"Over five years Facebook has grown from practically no users in Sub-Saharan Africa to become the most widely used social media platform. In the four countries where face-to-face surveys were carried out for this research, between 14% (Tanzania) and 27% (Ghana) of all respondents were using it [...]
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Over the last five years, the number of Africans who own or have access to mobile phones, computers, laptops, smartphones and tablets has grown considerably. These both act as media carriers (a mobile with a radio or TV receiver) or a media in their own right (a mobile accessing the Internet and Social Media). African newspapers face the same dilemma as many developed country newspapers. Their print version generates almost all of their revenues but increasingly their online users are either close to or above their print readership." (Page 8)
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"With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and
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regulation in different yet overlapping ways according to specific socio-historical contexts." (Publisher description)
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