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Lesebuch Christliche Publizistik
Erlangen: Verlag Christliche Publizistik (2004), 237 pp.
Comparing Media Systems: Three Models of Media and Politics
New York: Cambridge University Press (2004), xv, 342 pp.
"This book proposes a framework for comparative analysis of the relation between the media and the political system. Building on a survey of media institutions in eighteen West European and North American democracies, Hallin and Mancini identify the principal dimensions of variation in media systems
...
Medienmanagement: Aufgaben und Lösungen
München: Oldenbourg (2003), 531 pp.
"Da die Medienwirtschaft zu den jüngeren Disziplinen der Wirtschaftswissenschaften gehört, existieren bisher nur wenige akademische Lehrbücher, in denen Studenten Aufgaben mit Lösungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum
...
Media Education: Literacy, Learning and Contemporary Culture
Cambridge: Polity Press (2003), 219 pp.
Researching Audiences
Deep Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Basic Radio Journalism
Oxford et al.: Focal Press, 2nd ed. (2003), 267 pp.
la programmation d'une chaîne de télévision
Paris: DIXIT (2003), 232 pp.
"Pourquoi certains films sont diffusés pour la quatorzième fois ? Pourquoi les vraies variétés nexistent plus ? Pourquoi les prix des droits des matchs de football explosent ? Pourquoi un grand nombre de compétitions sportives ne sont pas diffusées ? Le marketing et l'audimat ont-t-ils tué
...
Ethics and Journalism
London: Sage (2003), 196 pp.
"Ethics and Journalism provides a comprehensive overview of the main approaches to ethical enquiry in Western journalism. It examines the ethical dilemmas faced by journalists in all areas of the media and sets out ways of achieving ethical journalism. Ethics and Journalism explores such subjects as
...
Media Psychology
Mahwah, NJ; London: Lawrence Erlbaum Associates (2003), x, 324 pp.
"In this book, Dr. Giles tackles the traditional topics of media psychology--sex, violence, advertising--along with sections on developmental aspects of media influence and the psychology of the audience. He also examines a number of specific media genres--news, sports, soaps, and the increasingly p
...
Géneros informativos en televisión
Lima: Universidad de Lima (2003), 268 pp.
"Desde sus primeras emisiones, la televisión tuvo en la información su principal materia prima para elaborar su versión sobre la realidad, así como su específica forma de comunicar hechos, noticias y conocimientos. En este libro, tanto los programas periodísticos, culturales y de debate como s
...
Grundlagen der visuellen Kommunikation: Theorieansätze und Analysemethoden
Konstanz: UVK (2003), 299 pp.
Critical Readings: Media and Audiences
Maidenhead: Open University Press (2003), 301 pp.
Mediendidaktik: Neue Medien in Lehr- und Lernprozessen
München: Ernst Reinhardt Verlag (2003), 198 pp.
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
Journalismus: Das Hand- und Lehrbuch
Frankfurt am Main: FAZ-Institut (2003), 392 pp.
Intercultural Competence: Interpersonal Communication Across Cultures
Boston: Allyn and Bacon, 4th ed. (2003), 384 pp.
Medienpädagogik: Eine Einführung in Theorie und Praxis
Paderborn: Schöningh (2003), 473 pp.
