"O livro que o leitor tem em mãos é um esforço coletivo empreendido por vários pesquisadores do campo comunicacional de pelo menos quatro importantes instituições de ensino superior: a Universidade Federal do Piauí (UFPI), Universidade Federal do Ceará (UFC), Universidade Federal do Tocantin
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s (UFT) e Universidade Federal de Roraima (UFRR). Essa diversidade, além de ampliar as reflexões aqui expostas a partir da experiência de seus diferentes autores, é uma importante ação que visa divulgar e popularizar – no seio acadêmico e universitário –, reflexões teóricas sobre a temática. Deste modo, a partir da diversidade dos estudos abordados e seu valor teórico-metodológico, os leitores que aqui estão poderão ampliar seus conhecimentos sobre os estudos ora apresentados, guiados, como vimos, por diferentes pesquisadores, todos unidos na busca pela consolidação e ampliação dos estudos do campo comunicacional." (Resumo)
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"Information and Computer Ethics deals with the basic idea of information ethics. It also includes the concept of moral methodology and information technology. It provides the reader with basic insights of global development of information technology and computer ethics so as to understand the ethic
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al issues that are involved in the information and computer sector along with the regulatory issues and challenges. This book also discusses about normative theories and computer ethics, ethical issues involved in the sector of information and computer, international development and computer ethics, technologies of autonomous agency and regulatory issues and challenges involved in the sector of information and computer ethics." (Publisher description)
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"An Introduction to Distance Education is a comprehensive look at the field of distance education, outlining current theories, practices, and goals that are essential to effective design, delivery, and navigation. As an alternative pedagogical approach, distance education is posited to meet the evol
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ving demands for access, affordability, and quality in higher education. This fully revised and updated second edition reviews the history of distance education while addressing its current influence on the education sector. Utilizing a student-guided approach, each chapter offers pedagogical features to engage and support the teaching and learning process, including: questions for reflection, review and discussion: students can use these questions as triggers for further thoughts related to the topic. Instructors can use these questions for classroom and online discussion key quotations: strategically placed throughout the text, these points act as a springboard for further reflection and classroom discussion concept definitions: central concepts discussed in the text are defined or students at the end of each chapter." (Publisher description)
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"Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this editio
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n: explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication; discusses the ethics of media and mass communication in all chapters; introduces a diverse and global range of voices, histories and examples from across the field; ties theory to the way media industries work and what it's like to make all kinds of media, including journalism, advertising, film, television, and digital games." (Publisher description)
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"Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides th
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e theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others." (Publisher description)
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"Die Homiletik ist ein Schlüsselfach der Theologie. Im Dialog mit allen anderen theologischen Disziplinen sowie mit den benachbarten Human- und Geisteswissenschaften entwickelt sie Kriterien für eine zeitgenössische Kultur der Predigt. Unter Einbeziehung aktueller Forschungsergebnisse legt Wilfri
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ed Engemann in dieser Neuauflage seines Standardwerks die Voraussetzungen, Argumente, Modelle und Perspektiven der Homiletik leichtverständlich dar. Darüber hinaus werden klassische und neuere Formen der Predigtanalyse vorgestellt. Empirische Problemskizzen, zahlreiche Abbildungen und praktische Anleitungen sorgen für hohe Anschaulichkeit." (Verlagsbeschreibung)
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"This third edition has been thoroughly updated to incorporate the latest research and developments, including the rise of Big Data, AI, and the Internet of Things. The book's case studies and pedagogical material have also been extensively revised and updated to include such watershed events as the
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Snowden revelations, #Gamergate, the Cambridge Analytica scandal, privacy policy developments, and the emerging Chinese Social Credit System. New sections include "Death Online," "Slow/Fair Technology", and material on sexbots. The "ethical toolkit" that introduces prevailing ethical theories and their applications to the central issues of privacy, copyright, pornography and violence, and the ethics of cross-cultural communication online, has likewise been revised and expanded. Each topic and theory are interwoven throughout the volume with detailed sets of questions, additional resources, and suggestions for further research and writing." (Back cover)
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Since ITU first published this Manual in 2009, the digital technology sector has evolved almost beyond recognition. The Internet is now accessed through a multitude of devices, including mobile phones, tablets and similar handheld computers. The impressive spread of mobile broadband networks has bro
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ught online access to people in areas where fixed infrastructure is limited – for example, outside major urban areas, especially in developing countries. And the world over, more and more young people are growing up using digital technologies.
The second edition of the Manual, published in 2014, extended the list of ICT indicators and added a full on coordination of the national statistical system in the area of ICT statistics. However, the continued rapid growth and evolution of the global information society demands continuous review of our current ICT indicators and their definitions. A key component of ITU’s statistical work therefore involves the development and revision of the international standards used to monitor the progress of countries’ transformation into information societies.
In this third edition, we continue the trend of expanding the list of ICT indicators, while taking stock of the experiences of developed and developing countries alike in the implementation of ICT surveys. In addition, we have also introduced new measurement topics, reflecting the evolving nature of digital access and use.
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"[This book] has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major
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players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. The book outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order; focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media; includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google); looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment; offers an updated instructor’s website with an instructor’s manual, test banks, and student activities." (Publisher description)
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"Brings together diverse issues and expert perspectives of twenty-two notable and accomplished communication scholars, representing eight countries around the world. Together they discuss international communication, public relations and advertising, cultural implications of globalization, internati
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onal law and regulation, transnational media, the shifting politics of media, trends in communication and information technology, and much more. The Third Edition is fully updated to reflect major events that have impacted our global communication environment. Three new chapters on “global journalism” and “gender, ethnicity, and religion,” and “Shifting Politics in Global Media and Communication” have been added to make this volume more comprehensive." (Publisher description)
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"Dieses Buch bietet eine systematische Einführung in die wichtigsten Theorien der Kommunikationswissenschaft und Gesundheitspsychologie sowie deren Anwendung in Kommunikationskampagnen. Basierend auf dem aktuellen Forschungsstand wird aufgezeigt, welche Strategien für die gezielte Veränderung von
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Wissen, Einstellung und Verhalten Erfolg versprechend sind und welche Herausforderungen und Risiken dabei bestehen. Weitere zentrale Themen sind die gesellschaftliche Einbettung von Kampagnen und die Kampagnenevaluation." (Verlagsbeschreibung)
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"When we think about the "pictures in our heads" that media create and perpetuate, what images are we truly referencing? Issues of media stereotypes and representation (both past and present) are crucial to advancing media literacy. 'Media Stereotypes: From Ageism to Xenophobia' becomes one-stop sho
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pping for synthesizing what we know within the composite of stereotyping research in the United States." (Publisher description)
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"Ob Youtube-Clips, Doku-Formate, Musikvideos, Fernsehinterviews oder Kurzspielfilme: Um eigene Filmprojekte erfolgreich umzusetzen, braucht es mehr als eine Idee und eine Kamera. Thomas Strauch und Carsten Engelke erklären die zentralen Aspekte der praktischen Ästhetik und machen in einfachen Übu
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ngen damit vertraut. Sie zeigen, wie auch Anfänger gelungene Filme produzieren können. Jedes Kapitel bietet Beispiele und Merksätze für die Praxis." (Klappentext)
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"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratification
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s, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects." (Back cover)
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"Under increasingly intense newsroom demands, reporters often find it difficult to cover the complexity of topics that deal with racial and social inequality. This path-breaking book lays out simple, effective reporting strategies that equip journalists to investigate disparity's root causes. Chapte
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rs discuss how racially disparate outcomes in health, education, wealth/income, housing, and the criminal justice system are often the result of inequity in opportunity and also provide theoretical frameworks for understanding the roots of racial inequity. Examples of model reporting from ProPublica, the Center for Public Integrity, and the San Jose Mercury News showcase best practice in writing while emphasizing community-based reporting. Throughout the book, tools and practical techniques such as the Fault Lines framework, the Listening Post and the authors' Opportunity Index and Upstream-Downstream Framework all help journalists improve their awareness and coverage of structural inequity at a practical level." (Publisher description)
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Combining theory and practice, Mobile-First Journalism examines how audiences view, share and engage with journalism on internet-connected devices and through social media platforms. The book examines the interlinked relationship between mobile technology, social media and apps, covering the entire
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news production process from generating ideas for visual multimedia news content, to skills in verification and newsgathering, and outputting interactive content on websites, apps and social media platforms. These skills are underpinned with a consideration of ethical and legal concerns involving fake news, online trolling and the economics of mobile journalism. Topics include: understanding how mobile devices, social media platforms and apps are interlinked; making journalistic content more engaging and interactive; advice on how successful news publishers have developed mobile and social media strategies; adopting an approach that is entrepreneurial and user-centered; expert interviews with journalists, academics and software developers; learning key skills to launch and develop news websites, apps and social media outputs." (Publisher description)
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