"The second edition of Environment, Media and Communication builds on the first edition's framework for analysing and understanding media and communication roles in the politics of the environment. It draws on the significant and continuing growth and advances in the field of environmental communica
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tion research to show the increasing diversification and complexity of environmental communication. The book highlights the persistent urgency of analysing and understanding how communication about the environment is being influenced and manipulated, with implications for how and indeed whether environmental challenges are being addressed and dealt with. Since the first edition, changes in media organisations, news media and environmental journalism have continued apace, but - perhaps more significantly - the media technologies and the media and communications landscape have evolved profoundly with the continued rise of digital and social media. Such changes have gone hand in hand with, and often facilitated, enabled and enhanced shifting balances of power in the politics of the environment. There is thus a greater need than ever to analyse and understand the roles of mediated public communication about the environment, and to ask critical questions about who/what benefits and who/what is adversely affected by such processes." (Publisher description)
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"Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand inf
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ormation and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life." (Publisher description)
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"Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questi
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ons that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts." (Publisher description)
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"The book examines the underlying principles that guide effective teaching in an age when all of us, and in particular the students we are teaching, are using technology. A framework for making decisions about your teaching is provided, while understanding that every subject is different, and every
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instructor has something unique and special to bring to their teaching. The book enables teachers and instructors to help students develop the knowledge and skills they will need in a digital age: not so much the IT skills, but the thinking and attitudes to learning that will bring them success." (Publisher description)
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"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b
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eginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans – and an objectivity which supports their future management of issues not yet on the horizon. Thoroughly updated, this sixth edition maintains the book’s popular, accessible and supportive style, and now offers: a fully international perspective for today’s global industry; new case studies to illustrate changing industry issues and application; completely updated coverage of digital and social marketing and GDPR; topical updates, more case studies and tips on getting work in publishing available in supplementary online resources; detailed coverage of individual market segments, bringing relevance to every area of publishing." (Publisher description)
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"La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, tambi
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n aumenta la presión por demostrar el retorno de la inversión, junto a requerimientos para entrenar y aconsejar a los directivos expuestos a estas presiones del entorno. Este contexto requiere profesionales capaces de articular y demostrar claramente cuál es su contribución a la generación de valor. Este libro presenta un marco de trabajo para poder hacerlo, así como una lista de las capacidades esenciales que deben adquirir y demostrar aquellos profesionales que quieran situarse en las esferas más infuyentes de cualquier organización." (Descripción de la casa editorial)
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"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
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debe evolucionar hacia el de comunicación persuasiva integrada (CPI), cuyo paradigma proponen. Las autoras se inspiran en la fórmula de las 5W que Lasswell propusiera en 1948 y revisan los elementos básicos de cualquier paradigma comunicativo - quién, a quién, dice qué, cómo lo dice, en qué canal y con qué efectos -, adaptándolos a las particularidades de la revolución comunicativa que vivimos, en el seno de la sociedad colaborativa y la cultura participativa que han promovido las nuevas tecnologías. Si el emisor de la CPI -«¿Quién?»- es un anunciante que busca construir una marca útil, el destinatario -«¿A quién?»-, el famoso prosumer, es un receptor experto en muchas cosas pero, especialmente, en una: en ser persona. Por otro lado, ¿cómo contar de manera sugerente y memorable aquello que el mensaje persuasivo quiere transmitir? El recurso a los insights para conceptualizar creativamente, el storytelling y los contenidos de marca, como el branded content, pueden ayudar. Por su parte, al responder a la cuestión de «¿En qué canal?», las autoras reflexionan sobre cómo la persona se ha convertido en el medio en sí misma y se detienen en la estrategia de medios desde el enfoque de la convergencia mediática y las narrativas transmedia, que han dado lugar a acciones o técnicas que, enmarcadas siempre en el medio digital, avalan las características del paradigma de la CPI." (Cubierta del libro)
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"Die Medienlandschaft bietet mit ihren digitalen Grundlagen vielfältige Möglichkeiten der Information und des Lernens, der Analyse und der Simulation, der Unterhaltung und des Spiels, des Austausches und der Kooperation, der Inanspruchnahme von Dienstleistungen sowie der Steuerung und Kontrolle. D
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ies führt sowohl zu neuen Chancen als auch Risiken. Die Schule steht vor der Herausforderung, alle Aufwachsenden zu einem sachgerechten, selbstbestimmten, kreativen und sozial verantwortlichen Handeln in einer von Mediatisierung und Digitalisierung gekennzeichneten Welt zu befähigen. Das Buch zeigt, wie eine handlungs-, entwicklungs- und kompetenzorientierte Medienbildung gestaltet werden kann, und richtet sich an alle, die pädagogisch tätig sind oder werden wollen. Es eignet sich insbesondere für die Lehreraus- und Lehrerfortbildung und ermöglicht eine anwendungs bezogene Auseinandersetzung mit praxis- und theorierelevanten Fällen." (Buchrückseite)
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"Ce livre aborde de manière originale les difficiles relations interculturelles, plus particulièrement les questions du vivre ensemble dans le contexte actuel où le numérique est omniprésent et la diversité culturelle de plus en plus grande. Les deux auteures ont pu constater, à partir de leu
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r expérience dans le domaine de la pratique interculturelle, à quel point la fragilisation des liens sociaux affecte les relations et crée des tensions qui aboutissent souvent en des conflits allant jusqu'à la rupture de la communication entre les personnes. Les chapitres présentent des situations concrètes vécues et proposent des solutions innovatrices pour dénouer des situations interculturelles difficiles." (Description de la maison d'édition)
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"This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense attention. Recent research showing the potency of communication skills for success in many walks of life has stimulated considerable interest in this area, b
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oth from academic researchers and from practitioners whose day-to-day work is so dependent on effective social skills. Covering topics such as non-verbal behaviour, listening, negotiation and persuasion, the book situates communication in a range of different contexts, from interacting in groups to the counselling interview. Based on the core tenet that interpersonal communication can be conceptualised as a form of skilled activity, and including new chapters on cognitive behavioural therapy and coaching and mentoring, this new edition also places communication in context with advances in digital technology. The Handbook of Communication Skills represents the most significant single contribution to the literature in this domain. Providing a rich mine of information for the neophyte and practising professional, it is perfect for use in a variety of contexts, from theoretical mainstream communication modules on degree programmes to vocational courses in health, business and education." (Publisher description)
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"The collection of essays in this volume seek among other things to draw attention to the virtues of conflict-sensitive journalism as a way of transforming the negative effects of ‘war’ journalism. Contributors to the handbook include journalists drawn from the following countries: eSwatini, Les
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otho, Mozambique, Namibia, South Africa, Zambia and Zimbabwe, who participated in a workshop in Windhoek in July 2018." (Foreword)
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"Este libro pretende explicarse a sí mismo, mostrar al lector cómo es y transcurre una parte de su propio proceso de gestación y alumbramiento, y explicarle con detalle cómo se diseña y ejecuta gráficamente hasta ver la luz en la imprenta y llegar a sus manos. Pero no ha sido concebido para cu
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alquier lector, sino pensando en todos aquellos interesados en ahondar en el diseño gráfico, el mundo del libro y la edición, desde quienes se dedican a dar forma al texto como diseñadores profesionales o amateurs, hasta los que escriben y quieren autoeditar sus trabajos. Se dirige, pues, a creadores de libros de lecturas de todo tipo, entendiendo por libro de lectura el libro de lectura pausada o de texto seguido." (Página 13)
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"Beginning in 2002, working closely with co-evaluators and commissioners of evaluations, the author developed Outcome Harvesting to enable evaluators, grant makers, and managers to identify, formulate, verify, and make sense of changes that interventions have influenced in a broad range of cuttingâ
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€“edge innovation and development projects and programs around the world. Over these years, he led Outcome Harvesting evaluative exercises involving almost 500 non-governmental organizations, networks, government agencies, funding agencies, community-based organizations, research institutes and university programs. In over fifty evaluations, with forty co-evaluators he has harvested thousands of outcomes on six continents. Outcome Harvesting has proven useful in evaluations of a great diversity of initiatives: human rights advocacy, political, economic and environmental advocacy, arts and culture, health systems, information and communication technology, conflict and peace, water and sanitation, taxonomy for development, violence against women, rural development, organic agriculture, participatory democracy, waste management, public sector reform, good governance, eLearning, social accountability, and business competition, amongst others. In this book, the author explains the steps of Outcome Harvesting and how to customize them according to the nine underlying principles. He shares his experience and gives practical advice on how to work with Outcome Harvesting and remain true to its essential features." (Back cover)
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"How is society being reshaped by the continued diffusion and increasing centrality of the Internet in everyday life and work? Society and the Internet provides key readings for students, scholars, and anyone with a serious interest in understanding the interactions of the Internet and society. Spaw
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ned from a series of lectures at the University of Oxford, this multidisciplinary set of theoretically and empirically anchored chapters address the big questions about perhaps the most significant technological transformation of the 21st century. The authors employ a diversity of data, methods, and approaches to address these questions in creative ways. Internet research needs to keep learning from the past, ground itself in a diversity of disciplinary perspectives, and continue to look to the future. In doing so, Internet Studies can address core questions about equality, voice, knowledge, participation, and power; and provide a better understanding of what the ever-changing configurations of technology and society mean not only for everyday life, but also for major developments in the politics, economic, and cultural development of societies across the world. Understanding the role of the Internet in society is critical to addressing the major issues of policy and practice, from the nature of democracy and freedom of expression to how we learn, work and play in everyday life." (Publisher description)
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"This book, based on authoritative sources and reports, links environmental communication to different fields of competence: environment, sustainability, journalism, mass media, architecture, design, art, green and circular economy, public administration, big event management and legal language. The
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manual offers a new, scientifically based perspective, and adopts a theoretical-practical approach, providing readers with qualified best practices, case studies and 22 exclusive interviews with professionals. A fluent style of writing leads the readers through specific details, enriching their knowledge without being boring." (Publisher description)
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"Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, Entstehung und Gestaltung von Landesimages und geben Antworten auf die folgenden Leitfragen: Welche Aspekt
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e/Dimensionen eines Landes sind wichtig für sein Image und wie entsteht es? Welches sind die für die Imagebildung wirksamen Kanäle? Welche Handlungsrelevanz und Wirksamkeit hat das Landesimage? Wie lässt sich die Wirksamkeit von Public Diplomacy und Landeskommunikation messen und evaluieren? Das Buch dokumentiert und diskutiert die facettenreiche Literatur zu Landesimages und Public Diplomacy. Es enthält zahlreiche Abbildungen, ein Glossar und ein Register und fördert damit den Dialog zwischen Forschung und Praxis." (Verlagsbeschreibung)
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