"Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, Entstehung und Gestaltung von Landesimages und geben Antworten auf die folgenden Leitfragen: Welche Aspekt
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e/Dimensionen eines Landes sind wichtig für sein Image und wie entsteht es? Welches sind die für die Imagebildung wirksamen Kanäle? Welche Handlungsrelevanz und Wirksamkeit hat das Landesimage? Wie lässt sich die Wirksamkeit von Public Diplomacy und Landeskommunikation messen und evaluieren? Das Buch dokumentiert und diskutiert die facettenreiche Literatur zu Landesimages und Public Diplomacy. Es enthält zahlreiche Abbildungen, ein Glossar und ein Register und fördert damit den Dialog zwischen Forschung und Praxis." (Verlagsbeschreibung)
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"Process-tracing in social science is a method for studying causal mechanisms linking causes with outcomes. This enables the researcher to make strong inferences about how a cause (or set of causes) contributes to producing an outcome. In this extensively revised and updated edition, Derek Beach and
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Rasmus Brun Pedersen introduce a refined definition of process-tracing, differentiating it into four distinct variants and explaining the applications and limitations of each. The authors develop the underlying logic of process-tracing, including how one should understand causal mechanisms and how Bayesian logic enables strong within-case inferences. They provide instructions for identifying the variant of process-tracing most appropriate for the research question at hand and a set of guidelines for each stage of the research process." (Publisher description)
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"Evaluation: A Systematic Approach is the best-selling comprehensive introduction to the field of program evaluation, covering the range of evaluation research activities used in appraising the design, implementation, effectiveness, and efficiency of social programs. Evaluation domains are presented
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in a coherent framework that not only explores each, but recognizes their interrelationships, their role in improving social programs and the outcomes they are designed to affect, and their embeddedness in social and political context. Relied on as the “gold standard” by professors, students, and practitioners for 40 years, the new Eighth Edition includes a new practical chapter on planning an evaluation, entirely new examples throughout, and a major re-organization of the book’s content to better serve the needs of program evaluation courses." (Publisher description)
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"The ninth edition of Media Ethics: Issues and Cases has been updated to reflect the most pressing ethical issues in media. Featuring 25 new cases on hot topic issues from fake news to drones and a new chapter on social justice, this authoritative case book gives students the tools to make ethical d
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ecisions in an increasingly complex environment." (Publisher description)
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"Demystifying the evaluation journey, this is the first evaluation mentoring book that addresses the choices, roles, and challenges that evaluators must navigate in the real world. Experienced evaluator and trainer Donna R. Podems covers both conceptual and technical aspects of practice in a friendl
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y, conversational style. She focuses not just on how to do evaluations but how to think like an evaluator, fostering reflective, ethical, and culturally sensitive practice. Extensive case examples illustrate the process of conceptualizing and implementing an evaluation--clarifying interventions, identifying beneficiaries, gathering data, discussing results, valuing, and developing recommendations. The differences (and connections) between research, evaluation, and monitoring are explored. Handy icons identify instructive features including self-study exercises, group activities, clarifying questions, facilitation and negotiation techniques, insider tips, advice, and resources." (Publisher description)
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"Radio umgibt, begleitet und unterhält uns seit rund 100 Jahren. Selbst im digitalen Zeitalter besteht es und verliert keineswegs an Attraktivität. Hans-Jürgen Krug vermittelt prägnant alles Wissenswerte und zeichnet die Geschichte des Radios von den Anfängen bis zur heutigen Zeit nach. Dabei g
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eht er nicht nur auf diverse Sender- und Formatstrategien ein, sondern erzählt auch von dem Wandel, den klassische Genres wie Nachrichten, Politik, Kultur oder Unterhaltung erfahren haben. Zeitleisten und übersichtlich aufbereitete Fakten erleichtern den Einstieg und runden die Chronik des faszinierenden Mediums ab." (Verlagsbeschreibung)
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"Reporting on issues such as suicide, sexual abuse, or migration is a skill that is often glossed over in a journalist’s education. By combining theory and practice, this collection will correct this oversight and give journalists the expertise and understanding to report on these subjects respons
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ibly and ethically. Contributors to this volume are an international group of journalists-turned-academics, who share their first-hand experiences and unique professional insight into best ethical journalistic practice for reporting on sensitive topics. Drawing from a range of case studies, contributors discuss the most appropriate approach to, for example, describing a shooter who has killed a group of schoolchildren or interviewing someone who has lost everything in a natural disaster. Readers are invited to consider factors which have the potential to influence the reporting of these sorts of topics, including bias, sensationalism, conflict of interest, grief, vulnerability, and ignorance of one’s own privilege." (Publisher description)
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"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals
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with a wide variety of qualitative and quantitative methods of data collection and analysis. The handbook invites researchers to rediscover trusted methods such as document analysis, elite interviews and comparisons, as well as to familiarize themselves with newer methods like experiments, big data and network analysis. For each method, the handbook provides a practical step-by-step guide and case studies that help readers in using that method in their own research. The methods discussed are useful for all areas of media and communication policy research, for research concerning the governance of both mass media and online platforms, and for policy issues around the globe." (Publisher description)
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"This book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and interna
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tional perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments." (Back cover)
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"This textbook offers an accessible introduction to the historical, technical, and strategic context of global cyber conflict. The second edition has been revised and updated throughout, with three new chapters. Cyber warfare involves issues of doctrine, strategy, policy, international relations (IR
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) and operational practice associated with computer network attack, computer network exploitation and computer network defense. However, it is conducted within complex sociopolitical settings alongside related forms of digital contestation. This book provides students with a comprehensive perspective on the technical, strategic and policy issues associated with cyber conflict, as well as an introduction to key state and non-state actors." (Publisher description)
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"An Integrated Approach to Communication Theory and Research provides an in-depth overview of communication studies as well as integrating theory with research. This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area
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. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on digital media, media effects, privacy, darks side, applied communication, relational communication, instructional communication, communication and the law. The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research." (Publisher description)
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" Es cierto que el crítico de cine es por encima de todo un espectador, pero en palabras de François Truffaut, es «un espectador que tiene la necesidad de analizar el propio placer y describirlo». Un crítico de cine es mucho más que alguien que aconseja o desaconseja una película. Debe ser aq
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uel que ofrezca claves de comprensión del film que permita al espectador aproximarse con mayor inteligencia y con mayor capacidad de disfrute. Comprender y describir por qué una película nos agrada o no, requiere unos conocimientos que permitan fundamentar estas valoraciones. Criterios estéticos y formales propios del cine, pero también criterios culturales más amplios. De esta manera está concebido este Manual de crítica de cine, para afirmar con el mismo Truffaut, que «una película para estar lograda debe expresar simultáneamente una concepción del mundo y una concepción del cine»." (Descripción de la casa editorial)
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"Written by an experienced theatre and puppetry director, 'Puppetry: How to Do It' focuses on the performer and the craft of bringing any puppet to life. No puppet-making is required to use this book: starting just with simple objects, it lays out the skills required to unlock a puppet's limitless p
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otential for expression and connection with an audience. Inside you'll discover fifty practical, easy-to-follow exercises - for use in a group or on your own - to develop elements of the craft, build confidence and help you improve your puppetry through play and improvisation. Also included are sections on different types of puppet, thinking about how the puppeteer is presented on stage and how to direct and devise puppet performances." (Back cover)
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"Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture. This engaging book raises the question of whether we are now in a
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'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China." (Publisher description)
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"The first three chapters set out the foundations of ICT4D: the core relation between ICTs and development; the underlying components needed for ICT4D to work; and best practice in implementing ICT4D. Five chapters then analyse key development goals: economic growth, poverty eradication, social deve
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lopment, good governance and environmental sustainability. Each chapter assesses the goal-related impact associated with ICTs and key lessons from real-world cases. The final chapter looks ahead to emerging technologies and emerging models of ICT-enabled development. The book uses extensive in-text diagrams, tables and boxed examples with chapter-end discussion and assignment questions and further reading. Supported by online activities, video links, session outlines and slides, this textbook provides the basis for undergraduate, postgraduate and online learning modules on ICT4D." (Back cover)
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"Das Werk vermittelt verständlich und anschaulich den aktuellen Stand des Wissens zum Einsatz neuer Medien in der Klinischen Psychologie und Psychotherapie. Neben dem Wandel psychologischen und psychotherapeutischen Denkens und Handelns beleuchten die AutorInnen auch die daraus entstehenden ethisch
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en und rechtlichen Rahmenbedingungen. Ein weiterer Schwerpunkt liegt auf der Diskussion jener Veränderungen, die durch die Digitalisierung im therapeutischen Behandlungsalltag entstanden sind. Fallbeispiele veranschaulichen die konkreten Chancen und Herausforderungen der psychologischen und psychotherapeutischen Arbeit. Zuletzt werden auch Problemfelder wie die problematische Internetnutzung, Cybermobbing und Extremismus im Internet dargestellt und diskutiert. Am Ende jedes Kapitels finden sich Take-Home-Messages, welche zentrale Punkte zusammenfassen und eine Handlungsorientierung bieten." (Verlagsbeschreibung)
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"Images and visual artefacts shape international events and our understanding of them. Photographs, film and television influence how we view and approach phenomena as diverse as war, diplomacy, financial crises and election campaigns. Other visual fields, from art and cartoons to maps, monuments an
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d videogames, frame how politics is perceived and enacted. Drones, satellites and surveillance cameras watch us around the clock and deliver images that are then put to political use. Add to this that new technologies now allow for a rapid distribution of still and moving images around the world. Digital media platforms, such as Twitter, YouTube, Facebook and Instagram, play an important role across the political spectrum, from terrorist recruitment drives to social justice campaigns. This book offers the first comprehensive engagement with visual global politics. Written by leading experts in numerous scholarly disciplines and presented in accessible and engaging language, Visual Global Politics is a one-stop source for students, scholars and practitioners interested in understanding the crucial and persistent role of images in today’s world." (Publisher description)
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