"Using Entman’s work on mediated public diplomacy, the authors conducted an Arabic-language online survey of news consumers on Arab websites, including one US-funded media outlet. They examined factors leading to gaps in exposure and perceptions of credibility for three Arab news outlets. Specific
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ally, they examined variables that differentiated between exposure to and perceived credibility regarding the three satellite news media – al-Jazeera, al-Arabiya, and al-Hurra. Results showed that issue importance and attitudes toward the United States were significant predictors of exposure gaps between the US-funded network and other Arab media. Exposure gaps were also powerful predictors of perceived credibility." (Abstract)
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"Based primarily on the content analysis, with secondary reinforcement from the discussion group proceedings, the research team sees the principal issues affecting Alhurra as being those related to the fundamentals of journalism, not the exigencies of politics. This is not an esoteric matter related
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to an idealized journalism, but rather goes directly to the issue of Alhurra's fulfillment of its legislative mandate and its responsibilities deriving from the Middle East Broadcast Network Journalistic Code of Ethics. Section 303 of the International Broadcasting Act of 1994 (as amended) calls for, among other provisions, United States international broadcasting to “be conducted in accordance with the highest professional standards of broadcast journalism” and “to be designed so as to effectively reach a significant audience.” These broad requirements coincide with the more specific standards prescribed by the MBN code of ethics. Within this framework, the challenges facing Alhurra as it seeks to attain excellence in carrying out its mandate are those that must be addressed by all news organizations: Ensuring comprehensiveness of coverage; providing the breadth that the audience expects; • Imposing discipline in producing the news product to protect against personal and institutional biases that can infect a news product; • Offering diverse viewpoints about important issues from sources whose backgrounds and expertise contribute to a balanced news product; • Avoiding rumor and other unsubstantiated material; • Thoughtfully and thoroughly addressing the topics of greatest interest to the target audience, such as religion and local democratization efforts. Add to these Alhurra's additional duty to reflect and promote U.S. policies and it is clear that the task for this news organization is exceptionally difficult. For each of these duties, our diagnosis is that Alhurra is not performing at the level that it needs to reach to be successful. To fulfill Alhurra's mission requires being able to compete effectively in the Arab news marketplace. That will require expanded and more proficient coverage, and to reach this higher level will necessitate a significant budget expansion to enable broader reporting and more professional management. It will also require grappling with political issues involving journalistic independence and the realities of establishing the credibility needed to gain and keep an Arab audience." (Executive summary)
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"In this book, leading international scholars examine the way new media is reshaping lives and politics. Covering topics from women's rights to terrorism, and countries from Israel to Saudi Arabia, these authors explore the global and regional ramifications of the proliferation of communication tech
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nologies and the information they disseminate." (Publisher description)
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"Dieser Beitrag liefert einen Überblick über die Entwicklungsgeschichte und Strukturen der arabischen Satelliten-Nachrichtenfernsehsender Al-Jazeera, Abu Dhabi TV und Al-Arabiya sowie des arabischsprachigen US-Auslandsfernsehens Al-Hurra und fragt nach ihren Folgen für die Konfliktberichterstattu
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ng aus dem Nahen und Mittleren Osten. Da Arbeiten zur Theoriebildung und empirische Erhebungen auf diesem noch weitgehend unerforschten Feld bislang kaum vorliegen, arbeitet der Beitrag zunächst den Forschungsstand auf. Mittels Literatur- und Dokumentenanalyse sowie Hintergrundgesprächen mit Senderverantwortlichen werden die TV-Stationen dann in die traditionellen arabischen Mediensysteme eingeordnet, wobei besonders auf die Entwicklung Al-Jazeeras eingegangen wird. Mit einer systematischen Objekttypologie wird so eine Grundlage für Anschlussforschung geschaffen. Während Al-Jazeera, Abu Dhabi TV und Al-Arabiya zweifelsohne den Medienorient revolutionierten, wird die Qualität ihres Einflusses auf die internationale Kommunikation nach den Terroranschlägen vom 11. September 2001 hinterfragt. Viele Medien im Westen betrachten die junge Generation arabischen Nachrichtenfernsehens als glaubwürdige Quelle, nutzen sie überwiegend aber nur als Bilderlieferant. Der Beitrag diskutiert zudem das Innovationspotenzial des arabischen Satelliten-Nachrichtenfernsehens im Transformations- und Demokratisierungsprozess auf dem Weg zu einer modernisierten und professionalisierten arabischen Medienwelt." (Abstract)
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