"The object of this document is to attempt to identify the prerequisites for an efficient use of modern communication media for formal and non-formal educa tion in rural areas in developing countries [...] Although one cannot entirely separate the way the teaching process is treated from the way the
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organisational aspect is handled, the purpose of this study is to examine the factors on the organisational side which make for an efficient use of media, based on the results of more than tventy years' experience throughout the world. In view of the variety of media available and the considerable difference in the requirements of the various countries, there can be no question of recommending a specific type of organisation. Our aim is a far more limited one, i.e. to highlight what, judging by this experience, are the most common organisational problems encountered in the use of modern communication media in education and to describe how the technical constraints inherent in the media affect methods of organisation, bearing in mind the specific characteristics of the rural environment." (Introduction, page 2-3)
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"The monograph, as the name suggests, is about visual literacy, communication and visual design. It goes beyond mere definition and does more than provide a theoretical framework. The monograph relates to the practical concerns of designing culture-oriented visual materials for use in functional lit
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ercy and development communication in different cultures and countries. The guidelines are intended to be useful to all designers of visual materials whatever their cultural setting. The message is: read your own culture and understand your own visual language as you design visual messages for use in your particular cultural setting." (Page 8)
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"Two projects to produce learning aids are being implemented. The first is a textbook factory (a graphical industry) which at full capacity will have an annual output of some 30 millions books. The second project is also designed to produce learning aids, mainly plastic, metal and optical products.
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Both projects have received financial assistance from Sweden." (GIZ Library Bonn)
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"The recommandations, summaries of the various sessions, and a selection of the papers read at this conference attended by more than 100 African writers, publishers, booksellers, librarians, printers, and teachers give a succinct account of the history and hopes of African publishing. Among topics d
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iscussed are the cultural and social factors of book reading and publishing in Africa; a frank explanation as to why indigenous publishing has trouble getting started; the mechanics of acquiring library materials - African and otherwise; the role of government; the role of Christian publishing houses; and the problems faced by writers, distributors, and booksellers." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1095)
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