"The pathway to securing change through advocacy may not be very clear - mainly because you don’t have control over those you are seeking to influence or the political processes through which they operate. So it’s good to develop a strategy that can act as a kind of `road map’. The development
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of a strategy will also help ensure that members of your coalition or organisation and those affected by the issue are following the same map! Sometimes advocates waste time reacting to political events that may be only tangentially connected to the change they are trying to secure. The development of a strategy will help ensure that those involved are proactive and strategic, rather than just reactive." (Page 7)
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"The purpose of the training manual is to increase knowledge, skills, confidence and build the capacity of citizens and civil society organizations on evidence-based advocacy, and data driven advocacy. Through a combination of praxis and complementary activities, trainees will have an enhanced compr
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ehension of the key dimensions of advocacy and how to ensure effective advocacy with evidence-based data." (Introduction)
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"[...] this toolkit aims to support civil society generally, while explicitly accommodating the needs and contexts of the local partners that work with the Global Initiative for Justice, Truth and Reconciliation. In this sense, it pays particular attention to creating and sharing advocacy campaigns
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that amplify the voices of survivors and address the holistic needs of communities emerging from conflict. This toolkit also offers suggestions for navigating complications that are common in post-conflict settings, including security concerns and taboos around discussing painful histories. Intended as a concise guide, it provides general advice on developing, implementing, and launching advocacy campaigns. The toolkit is made available alongside a range of images that were designed in partnership with Amplifier, a nonprofit design lab that builds art and media experiments to amplify the most important movements of our times." (About this toolkit)
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"SMART Advocacy has enabled many individuals and groups, from grassroots organizations to global fora, create effective advocacy that fuels progress. It is based on years of experience in developing and carrying out successful advocacy strategies. It is both practical and transformational. The SMART
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Advocacy approach focuses on what you can achieve in a short time—setting a SMART, near-term objective and determining how best to achieve an “advocacy win.” The approach is designed for a group of like-minded advocates, whether in a small, informal group or in a larger, more formal coalition. The process consists of nine steps divided into three phases. This guide takes you through these steps and provides customizable tools to help you plan concrete, specific actions tailored to your issue and environment. Along the way, you will make essential strategic choices so that, by the end, you will have an evidence-driven strategy and a SMART objective that everyone involved can take forward confidently. Repeating the process to forge a chain of related advocacy wins can lead to policy decisions that achieve your ultimate goal." (Page 2)
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"There are many valuable resources on how to conduct advocacy that provide a detailed, step-by-step approach. These approaches include best practices for identifying stakeholders, developing a message, or planning a timeline. We will not go deeply into these topics, but we do want to provide an intr
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oductory framework to help CSOs think about how to develop an advocacy action plan [...] In Part 1, we present the framework for advocacy planning. In Part 2, the guide provides a tactics toolbox that can be used in restrictive contexts where civil society is under threat. In Part 3, we provide additional resources to assist with your planning. The primary focus of this toolkit is found in Part 2 with detailed case studies illustrating 10 key tactics that can be used in a range of contexts." (Using this guide, page 5)
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"This guide is designed to support civil society organisations, Oxfam teams and partners to develop and deliver ‘influencing strategies’ for social justice that tackle the structural causes of poverty, inequality and environmental crisis - influencing strategies that will shift unequal and unjus
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t power relations, and change policies, practices, attitudes, behaviours and social norms. It describes how to design effective influencing strategies and put them into practice and explains the tactics that you can use to make change happen. The guide is informed by the learning, experiences and courageous influencing and campaigning undertaken by social movements, civil society networks, Oxfam partners, allies and staff over many years, as well as from evaluations and academic research. [...] The guide is split into three parts: Influencing: this part explains some of the context and principles that underpin Oxfam’s approach to influencing; Strategy: this part explains how to develop an influencing strategy to maximize impact. It takes you through the main steps, provides analysis and planning tools and examples of the strategies and tactics you can use; Tactics and tools: this part provides more in-depth guidance and information on the strategies, tactics and skills you can develop to be effective in your influencing and campaigning. Throughout this guide we refer to strategy; strategies, tactics, actions, activities and tools." (Introduction, page 3)
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"This guidebook helps Pact field staff and core partners strengthen the capacity of local partners engaged in advocacy efforts. It discusses a wide variety of options for communities to advocate on their own behalf. It was written for the advocate who is passionate about a particular cause or issue,
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but lacks experience in planning, organizing, implementing, monitoring, and evaluating advocacy or constructive engagement with government officials and other power-holders. This handbook will teach you, the advocate, the principles and techniques necessary to plan and implement a successful advocacy campaign. The goals of your campaign may be as specific as securing minor alterations to local regulations or as large as demanding an overhaul of a national law or international policy." (Introduction)
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