"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches
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to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies." (Publisher description)
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"In this guide I am going to walk you through a few methods you can use to evaluate a website. The specific method(s) you choose will depend a lot on your evaluation goals. And ultimately, you will probably want to mix these methods. But website evaluation doesn’t need to be overly complex. Our go
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al here is to use the web to actually accomplish something. An evaluation is going to help us see if we are on the right track, and specifically, how we might be able to improve our website or digital strategy." (Author)
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"This toolkit provides a framework to think about communications monitoring, evaluation and learning (MEL), and provides example questions, indicators and tools to do it. Communications MEL is, in many ways, straightforward. Yet organisations across the sector still grapple with how to embed it in t
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heir work. MEL is important to ensure that your communications are strategic, helping you to understand and learn from what works, what doesn’t, when and for whom. It is also an important tool for accountability, helping you to demonstrate uptake, and that your work is of high quality and useful. This toolkit is intended for use by communications, research and project implementation staff working in think tanks, universities and NGOs. It is based on internal guidance that ODI developed to encourage sharing and learning; to improve the quality, reach and use of its communications; and to help with project and programme planning. Communications MEL is still a work in progress at ODI; we are publishing this guide in the hope that it will be useful to others, but also that it will invite discussion and shared learning." (Introduction)
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"Zunächst werden theoretische Konzepte und Modelle sowie die empirische Forschung zum Einsatz von Evaluation und Controlling für die NGO-Kommunikation gesichtet. Dabei werden auch Konzepte für die Evaluation von Organisationen sowie für die Kommunikation von Nonprofit-Organisationen (NPO) als al
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lgemeineren Formen der Evaluation herangezogen. Anschließend werden das Wirkungsstufen-Modell der Deutschen Public Relations Gesellschaft (DPRG) und des Internationalen Controller Vereins (ICV), das Logic Model für die Evaluation von Nonprofit-Organisationen sowie das Meinungsklima-/Koorientierungsmodell (MKM) für die Messung, Bewertung und Steuerung der Kommunikation von Organisationen miteinander verknüpft und zu einem generischen Modell für die NGO-Kommunikation weiterentwickelt." (Zusammenfassung)
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"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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orts (N = 46) and guidelines (N = 9). Most evaluations were compliant with principle 1 (defining communication objectives), principle 2 (combining evaluation methods), principle 4 (focusing on outcomes) and principle 5 (evaluating for continued improvement). Compliance was least with principle 3 (using a rigorous design) and principle 6 (linking to organizational goals). Evaluation was found not to be integrated, adopted widely or rigorously in these organizations." (Abstract)
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"This guide helps you gather input at the beginning of your activities to shape your communication strategy. It also gives you the tools to monitor progress and make corrections during implementation. It was not designed as a means for looking back on past work to determine if it was successful. Ins
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tead, the idea is to prepare up front and evaluate as you go along, so that you may adjust your tactics to ensure success. This guide is an evaluation strategy tool – not a communication planning tool. It will be most useful for those who already have a communication plan in place with clear objectives, messages, strategies and tactics. However, even if you are still in the beginning stages of designing a communication plan, it is never too early to start thinking about evaluation." (About this guide, page 1)
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