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Handbuch Presse- und Öffentlichkeitsarbeit: Ein Praxisleitfaden für Vereine, Verbände und Institutionen
Frankfurt am Main: Fischer Taschenbuch Verlag, 2. Aufl. (2004), 252 pp.
A Media Relations Handbook for Non-Governmental Organizations
New York; London: Independent Journalism Foundation; Media Diversity Institute (2003), 89 pp.
Getting Started in Communication: A Practical Guide for Activists and Organisations
New Delhi: Sage (2003), 175 pp.
"This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: building a successful non-profit organization; mobilizing support for the organization; helping an organization achieve its aim and objectives t
...
Making the News: A Guide for Activists and Nonprofits
Cambridge: West View, revised and updated ed. (2003), xiv, 289 pp.
"With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or
...
Building Structures and Skills for Fundraising
Amsterdam; London: KIT Press, Royal Tropical Institute; Intermediate Technology Development Group (ITDG) (2001), 202 pp.
"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtain
...
Building Fundraising Programs to Attract Community Support
Amsterdam; London: KIT Press, Royal Tropical Institute; Intermediate Technology Development Group (ITDG) (2001), 279 pp.
Building Credibility, the Foundation for Fundraising
Amsterdam; London: KIT Press, Royal Tropical Institute; Intermediate Technology Development Group (ITDG) (2001), 182 pp.
How can women's organisations raise funds? This book is the first of a three-part series that helps readers through the practicalities of attracting financial support. This volume focuses on the importance of building credibility as an organisation. The next two volumes look at building structures a
...
Kre-aktive Öffentlichkeitsarbeit: Erfolgreich werben für die Gemeinde
Giessen; Basel: Brunnen Verlag (2000), 220 pp.
The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy, Handle Crisis and More
San Francisco: Jossey-Bass (1999), 188 pp.
"This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership,
...
Communications and Development: A Practical Guide
London: Department for International Development (DFID), Social Development Devision (1999), 96 pp.
"1. Communications are central to rights-based approaches to development. This includes rights to receive information and exercise a voice, as well as freedom of information and media activity. 2. Communications and media play an important role in strengthening civil society. Civil society organisat
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Presse- und Öffentlichkeitsarbeit für Kinderrechte: Ein Praxisbuch
Mülheim an der Ruhr: Verlag an der Ruhr (1997), 226 pp.
Werbende Gemeinde: Ein Handbuch
Hamburg; Stuttgart: Steinkopf, völlig überarb. Neuaufl. (1995), 220 pp.
"Eine praxisorientierte Darstellung mit zahlreichen Beispielen. Erstmals wird der Begriff der "Corporate Identity" angewandt, indem die einzelnen Schritte zum eigenen unverwechselbaren Gemeindeprofil beschrieben werden. Klar und systematisch führt das Buch in die professionelle Kommunikationsplanun
...
