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Attracting Volunteers Through Social Media Marketing in Environmental Organizations
Journal of Nonprofit & Public Sector Marketing (2025), 31 pp.
"Nowadays, environmental organizations have strategically leveraged social media platforms to raise environmental awareness, promote pro-environmental behavior, manage environmental campaigns, and encourage environmental volunteerism. This study aims to investigate the impact of social media marketi
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Ética de la comunicación ambiental y del cambio climático
Madrid: Tecnos (2024), 448 pp.
"Desde una aproximación ética, reconocidos profesionales con amplia experiencia en los medios y en organismos, como la Oficina Española de Cambio Climático o la Agencia Estatal de Meteorología, profesores doctores de catorce universidades, entre ellos una decena de investigadores del Observator
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Topic modelling of public Twitter discourses, part bot, part active human user, on climate change and global warming
Journal of Environmental Media, volume 2, issue 1 (2021), pp. 31-53
"Twitter is a key site for understanding the highly polarized and politicized debate around climate change. We examined large datasets comprising about 15 million tweets from different parts of the world referencing climate change and global warming. Our examination of the twenty most active users e
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Beyond frame analysis: Formal analysis and genre typology in the communication study of short-form environmental video messaging
Journal of Environmental Media, volume 2, issue 1 (2021), pp. 55-78
"As connected platforms such as Twitter, Instagram and TikTok rise in popular use, communication strategies are forced to grow more condensed and to be transmitted primarily across digital screens. Online short-form video has consequently become a primary format for environmental communication, thou
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