"The new classic. Containing 1,947 annotated entries, with most of the new titles published between 1980-1987. Blum is now professor emeritus of library science at the University of Illinois at Urbana-Champaign and recipient of the Association of Journalism and Mass Communications's first Eleanor Bl
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um Distinguished Service to Research Award. Wilhoit, a former editor of Journalism Abstracts, continues to direct the Journalism Library at Indiana University and is assistant professor at the School of Journalism. Their preface notes that the bibliography serves three primary purposes: 1) a reference source, 2) a research and reading list, and 3) a collection management and buying guide. "All entries have one common factor: they treat the subject in broad general terms." Chapters include "General Communications," "Broadcasting Media," "Print Media," "Film, Advertising and Public Relations," "Bibliographies, Directories and Handbooks," "Journals," and "Indexes to the Mass Communication Literature." Topics not covered (unless in the course of discussing broader mass communications subjects) are censorship, law, copyright, printing, post office, instructional broadcasting, and telephone and telegraph. Entries are descriptive and detailed. In the citation to Douglass Cater's The Fourth Branch of Gouernment (no. 59), for example, it is revealed that Cater was one of the early writers to realize the importance of the reporter's role in government, as exemplified by the Washington journalist. As a Washington reporter himself who was working at the time for The Reporter, an analytical fortnightly, he observed and participated, so that his book is written from first-hand knowledge. It is this attention to detail that makes Mass Media Bibliography so indispensable. When used as a buying guide, the only problem one might encounter is the lack of purchase price and ISBN numbers. Author, title, and subject indexes are exhaustive. So is everything else." (Jo A. Cates: Journalism - a guide to the reference literature. Englewood, Col.: Libraries Unlimited, 2nd ed. 1997 nr. 12)
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"A compilation of articles by Malaysian academicians and public relations professionals from the public and private sectors, intended both as a text and as a survey for the interested layman. In two parts: the first deals with public relations in several types of business, in government and in some
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of its more general aspects; the second contains a history of the Institute, its goals, code, membership, and other specific features." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1595)
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Defines 4000 words used in mass communication including publishing, graphic arts, journalism, cinema, television, radio, advertising, public relations, and several other fields.
"Communication is defined broadly to include relevant material from such areas as agriculture, anthropology, community development, economics, education, law, political science, population, public administration, sociology, social psychology, and urban studies. Types of material covered are books, p
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amphlets, conference reports, seminar papers, theses and dissertations, research studies, surveys, government annual reports, commission reports, and periodical materials. Some of these are unpublished." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1635)
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"L'auteur défend l'idée que les relations publiques ne peuvent se désintéresser du tiers-monde si elles entendent, en vue de leur développement, participer aux grand mouvements de la civilisation — Il expose les dimensions du problème et émet des suggestions quant aux modalités d'applicati
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on." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1727, topic code 9)
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