"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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ar? Is it worthwile to attend the Frankfurt book fair? When should editors rent direct mailing lists? How to organize the overseas distribution? The author gives no simple recipes in this book, but he describes the experiences he has accumulated for more than thirty years of professional life in Africa-related publishing. The text is organised into four parts: Marketing and Promotion, Overseas Distribution and Rights Sales, Case Studies, and Resources. Five case studies deal with book marketing and distribution in Africa, India, the Caribbean and the Pacific, and the sixth case study highlights the experience of African Books Collective in marketing African books worldwide. A special chapter presents an overview of the internet as a tool for book professions in developing countries. This handbook is an excellent overview of the current state in marketing academic books in developing countries." (CAMECO Media Forum)
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"A good application alone will not get a project funded, but it is an important part of a fundraising approach. This book covers all the stages in the process and offers practical advice, worked examples and exercises." (Catalogue Intermediate Technology Publications 2000)
"Presents different strategies that can be adopted by Southern development organisations in order to achieve greater financial autonomy and describes a wide variety of practical techniques that will help organizations to reach this goal." (Catalogue Intermediate Technology Publications 2000)
"Media for instruction can be characterized as big (expensive) or little (inexpensive), but research evidence suggests that whether a student learns more from one medium than another depends at least as much on how the medium is used as on what medium is used. Thus, this report discusses not only ex
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ample programs and their results, but also considerations involved in choices among the different possible media. One conclusion which is reached, however, is that the inexpensive media have often been neglected because of the glamor of the expensive media." (https://files.eric.ed.gov)
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"This report is the outcome of an expert mission, undertaken at the request of several Member States in the African region, by Unesco with the co-operation of the International Telecommunication Union and the Economic Commission for Africa. The mission approached its task from the point of view of t
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he economic feasibility of a regional satellite broadcasting system. By studying educational needs and costs, and projections of population and gross national product; believing that the massive use of television would be necessary to solve the problems of education and information dissemination in the region; having estimated the costs of the various components of a system for television distribution by satellite - the mission evolved a model of a system which met the criteria it established. The report describes that model and mentions a number of variations to it and a possible phased implementation. As the mission itself points out, the report is not to be construed as a recommendation for an African satellite system, but assesses the potentialities of this new technology in the African context, and identifies some possible options worth detailed investigation." (Foreword)
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