"Este manual tem como objetivo apresentar informações e orientações para a adequada aplicação da marca da Pascom Brasil (Pastoral da Comunicação). Princípios e normas de uso dos elementos gráficos pertencentes à identidade visual auxiliarão na aplicação em peças de comunicação, visa ... ndo disseminar a marca. A implantação da identidade visual, recorrendo ao uso correto das normas presentes neste manual, ajudarão a fortalecer e fixar a imagem da Pascom. Ignorar estes princípios poderá causar danos à identidade." (Introdução) more

"The manual will be useful for a variety of people: professional graphic designers, editors and desktop publishers; business people and public servants; volunteers in community groups; printers and imagesetters; students of graphic design and desktop publishing. Not every section in the manual will ... be useful for everyone. Nor is the manual aimed at teaching everyone how to print, imageset, use particular software or completely prepare a document to prepress level or to upload it to the Internet. What this book does discuss is how to make design decisions that best use these processes and to recognise their possibilities and limitations. The part called ‘Projects’ describes many of the projects an organisation may be considering. It provides methods of approaching each project and, in many cases, some ways to streamline the development or production time. There are helpful hints on saving money, too. The part called ‘Production’ starts with design issues such as layout, typography and colour, which affect almost all design projects, and moves on to prepress and printing, and describes types of paper and finishing processes [...]" (Why is this book useful?) more