1 Introduction 1
PART I: WHY DOES OWNERSHIP OF THE MEDIA MATTER?
2 Media Concentrations and Pluralism, 11
3 Industrial and Economic Policy Aims, 30
PART II: ECONOMICS OF MEDIA CONCENTRATIONS
4 Monomedia Expansion, 45
5 Cross-Media Expansion, 66
PART III: MEDIA OWNERSHIP POLICY: THE UK CASE
6 The Development of Regulation and Policy, 85
7 The 1996 Broadcasting Act: an Analysis, 104
8 A New Future for Communications? 122
PART IV: MEDIA OWNERSHIP POLICY IN EUROPE
9 Trends and Policy Responses across Europe, 141
10 Towards a Harmonized EU Policy Initiative? 154
11 Conclusions, 171