"The author reports on the work accomplished in the Dakar pilot-project for the production, use and evaluation of the equipment required to broadcast educational programmes for adults on television. More specifically the report presents a sociological and psychological evaluation of the effects of a
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series of television broadcasts on health and nutrition on an audience of illiterate women." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 852, topic code 410.330)
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New York; London: Free Press;Collier-Macmillan (1958), xiii, 466 pp.
"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla
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imed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life." (https://www.jstor.org)
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