"Since 2001, UNESCO has established more than 87 Community Multimedia Centres (CMCs) in over 22 developing countries in Asia, Africa and Latin America and the Caribbean with major funding provided by the Swiss Agency for Development and Cooperation (SDC). The evaluation describes the initiative's ma
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in achievement: 'The CMCs are accepted by and fully integrated into the communities and can in many cases be sustained beyond the pilot phase without core operating grants. The effort and funding that UNESCO has channeled into this transformative initiative have been exceeded by the hard work and commitment of the CMC staff and the communities where they are based. Among other key findings, the evaluators clearly acknowledge the contribution of CMCs to local development, noting that longer term benefits are already being realized within individual communities, such as the gradual removal of barriers to social inclusion, the stimulation of poverty alleviation through access to knowledge of better health, resource management, agriculture practices and the creation of new livelihoods opportunities. CMCs are also recognized as critical tools for local communities to mediate changes brought on by globalization and the advent of new technologies: The CMC role in fostering cultural resilience. The capacity of a community to retain critical knowledge and at the same time adapt to external influences and pressures - is particularly remarkable. In addition to an extensive review of documentation, the evaluation used field research, interviews, questionnaires, an online survey, and case studies to review the CMC initiative, a flagship activity of UNESCO's Communication and Information Sector. Equitable and expanded access to ICTs is promoted in many ways, such as subsidized training for those with special requirements and/or marginalized groups; close work with schools, small businesses and the independent sector; or the provision of information to more remote communities through radio, says the evaluation report. The evaluation also points out challenges faced by the CMC initiative, including the strategic use of CMC networks as delivery mechanisms for development services, from projects and programmes of UN agencies and national governments to those of local civil society groups. Many challenges relate to sustainability of local facilities in low-income and least-developed localities. As CMCs depend on volunteers for the delivery of training, radio programming and other services, they face difficulties in finding appropriate incentives for volunteers and struggle with managing volunteer turnover. Another challenge consists of opportunities for networking and staff development, which to date have been limited. Evaluators point out the need for CMCs to learn from and access expertise more easily and systematically from each other in order to be sustainable. Enabling national policy environments are very important for the development and sustainability of CMCs. Sudden changes in national policies on connectivity charges can destabilize CMCs and broadcast licensing restrictions or restrictions on press freedom can prevent CMCs from being able to broadcast freely and to a broader constituency, says the report." (UNESCO website)
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"The Soul City Institute for Health and Development Communication—a South African multi-media health promotion project—together with the National Network on Violence Against Women, formulated an intervention to address domestic violence. Recognising that behavioural change interventions aimed so
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lely at individuals have limited impact, the intervention was designed to impact at multiple mutually reinforcing levels; individual, community and socio-political environment. The intervention and its evaluation results are presented. Soul City successfully reached 86%, 25% and 65% of audiences through television, print booklets and radio, respectively. On an individual level there was a shift in knowledge around domestic violence including 41% of respondents hearing about the helpline. Attitude shifts were also associated with the intervention, with a 10% increase in respondents disagreeing that domestic violence was a private affair. There was also a 22% shift in perceptions of social norms on this issue. Qualitative data analysis suggests the intervention played a role in enhancing women's and communities’ sense of efficacy, enabling women to make more effective decisions around their health and facilitating community action. The evaluation concluded that implementation of the Domestic Violence Act can largely be attributed to the intervention. While demonstrating actual reductions in levels of domestic violence was not possible, the evaluation shows a strong association between exposure to intervention components and a range of intermediary factors indicative of, and necessary to bring about social change. This paper reports on the evaluation, discusses its limitations and challenges as well as lessons learned regarding multi-level interventions on domestic violence." (Abstract)
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"Takeuchi (Sasakawa Peace Foundation, 2005) completed an evaluation of a program that, from 1991 to 2004, brought 81 journalists from the Pacific Islands to Japan for visits of differing duration. The purpose of the program was to expose the journalists to Japanese culture, politics and media. Takeu
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chi surveyed participants and reviewed stories written upon their return to assess impact of the program. The evaluator concluded that the program undoubtedly was successful in exposing a group without prior experience to Japanese life, but there was little evidence the program had an impact on the professional development of the journalists. It also had limited impact on what the journalists wrote or did after they returned." (Becker/Vlad et al. 2006, cited in Becker/Vlad in: Trappel/Meier 2011, page 23)
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"The Department of State and the U.S. Agency for International Development obligated at least $40 million in fiscal year 2004 for the development of independent media, including activities such as journalism and business management training and support for legal and regulatory frameworks. About 60 p
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ercent of the fiscal year 2004 USAID and State obligations we identified supported independent media development projects in Europe and Eurasia. However, precise funding levels are difficult to identify due to a lack of agencywide budget codes to track media development obligations, differing definitions of independent media development, and complex funding patterns. State and USAID face challenges in designing performance indicators and accurately measuring and reporting results directly tied to the performance of U.S. independent media efforts. The tools most frequently used by State and USAID as performance indicators—Freedom House’s Freedom of the Press survey and the IREX Media Sustainability Index—are useful for determining the status of the media in selected countries but are of limited utility in measuring the specific contributions of U.S.-sponsored programs and activities toward developing independent media in countries when used alone. Several country-specific and programmatic challenges can impede the implementation of media development efforts, including a changing political condition, sustainability of local media outlets, and coordination between donors and providers. Specifically, a country’s changing political condition or lack of adequate civic and legal institutions can create challenges for a mission to plan, implement, and measure the results of its efforts. The sustainability of program recipients can also impede the overall success of efforts or specific activities at the country level. In addition, when coordination of activities is unstructured or informal, redundancies and confusion of responsibilities can impact project implementation." (Summary)
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"Since it was launched in 2000, the Bolivia Country Programme known as TICBolivia has helped over 50,000 people, mainly small farmers, teachers, students, indigenous leaders and local officials, use ICTs to improve their lives and contribute to their country’s development. All the ICT activities g
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enerated under the Country Programme have been developed by and for local people, with support and guidance from IICD and its enabling partners. The strategy has been to give local organisations the tools they need to develop the skills, knowledge and communications infrastructure required to set up a critical mass of locally-owned, sustainable ICT projects and activities in a specific sector such as education or good governance. Today, TICBolivia consists of fifteen projects, a training programme, networking activities, and monitoring and evaluation. The programme is active in three sectors: good governance, education and agricultural livelihoods. Among the participants in the programme are grassroots organisations, non-governmental organisations (NGOs), government bodies, and private companies. By the end of 2004, 86 information access points had been set up throughout the country, 4,400 individuals had been trained in the use of ICT, and a national ICT for development (ICT4D) information network called ‘Red TICBolivia’ was sharing knowledge, working on sector strategies, generating national visibility for the programme and raising awareness of the important role that ICTs play in the nation’s development." (Introduction, page 3-4)
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"Seit 2001 ist die TLM-Medienwerkstatt in Thüringen unterwegs um medienpädagogische Projekte in Kindergärten, Schulen, Jugendclubs, Freizeitheimen und in Einrichtungen der Behindertenarbeit zu unterstützen und durchzuführen. Ein Anlass, Bilanz zu ziehen! In diesem Erfahrungsbericht wird die bis
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herige Arbeit vorgestellt und reflektiert. Die AutorInnen beleuchten die Ansätze, Rahmenbedingungen und Methoden, mit denen die TLM-Medienwerkstatt an den Start gegangen ist, fassen die Erfahrungen aus fünf Jahren mobiler Medienarbeit zusammen und zeigen, welche medienpädagogischen Modelle und Konzepte für die unterschiedlichen Aufgaben und Arbeitsbereiche entwickelt wurden. Auch die Kooperationspartner der Medienwerkstatt kommen zu Wort: In einer umfangreichen Evaluation wurden sie zu ihren Eindrücken und Erfahrungen befragt. Ihre Projektberichte bieten zudem wertvolle Hinweise für eine erfolgreiche Integration medienpädagogischer Projektarbeit in den Alltag von Bildungsinstitutionen." (Buchrücken)
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"The democratic transition in Indonesia after the fall of the Suharto regime brought about important liberalization of the media sector. Focusing on radio as an effective medium for increasing citizen engagement with the political process and improving government accountability, USAID selected Inter
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news to provide journalism training; management, sales, and marketing training; public affairs programming; institutional support, including provision of digital recording and editing equipment, internet access, and technical help; and building media law expertise and capacity. USAID’s 2004 assessment of the nature and focus of the Internews program, its achievements and limitations, and its Summaryoverall contribution to the independent radio subsector concluded that USAID media assistance made a tangible difference to the Indonesian radio subsector. The assessment team found that the program improved and expanded news coverage and upgraded professional skills in the radio subsector. The USAID-funded Internews program also pioneered development of media law capacity and expertise. Morover, by helping citizens engage the political process through interactive radio and emphasizing local news for local communities, the program contributed to consolidating Indonesia’s democratic gains and helped subvert the top-down information flow model that characterized the Suharto era. Despite these positive developments, challenges lie ahead. Radio station owners can exert pressure on journalists to slant coverage—as can large conglomerates, the military, and other vested interests—and journalists’ low wages continue to make bribery an inescapable reality for many. Smaller stations still have limited access to newer equipment. And while physical violence against journalists has diminished, subtler forms of press control remain, including litigation and self-censorship. Overlooking such lingering and emerging issues could endanger the significant gains of the past six years." (Executive summary)
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"[...] It is too early to assess the full impact of media development efforts undertaken since February 2002, given the short timeframe and the absence of reliable audience surveys. Nevertheless, OTI and Internews deserve credit for adopting an innovative, cost-effective approach to media assistance
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that helped open up civic life in towns and villages across the country, while planting the seeds for Afghanistan’s first commercial radio market. Emphasizing sustainability and quality programming, USAID’s Office of Transition Initiatives (OTI) and Internews appear to have avoided pitfalls that have plagued projects in other postconflict settings. Internews carefully chose aid recipients, stipulated that the aid would be phased out, and organized training courses relating to core editorial and management skills. The main pillar of the assistance effort has been a loose network of community radio stations where journalists and business managers receive training, equipment, and a relatively modest level of funding. The network was launched February 2003 with a $327,897 grant from OTI. A subsequent grant was awarded to expand the network, which, by November 2004, had 25 community stations with a potential audience of 7.47 million Afghans, or 36 percent of the population. It is hoped that plans to add an AM component to the network will not prove too ambitious or burdensome for the stations. The community radio stations may sound amateurish at times, but they have helped raise community issues for public debate for the first time and held local authorities accountable. Other stations have provided an unprecedented arena for discussion of social concerns and formerly taboo women’s issues, including forced marriage and domestic violence." (Executive summary, pages ix-x)
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"The study revealed important coverage by Project ‘Radio SIDA’ of the targeted populations. 89% of the population that was studied declared having heard about AIDS on the radio. Radio is clearly the most important source of information for both urban and rural populations. Given that 68% of the
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population also knew that the broadcasts were produced by ALT, it can be concluded that a large part of their knowledge about HIV originated from Project ‘Radio SIDA’. Knowledge about AIDS was impressive, and 75% of the population could quote blood and sexual relations as ways of transmitting HIV/AIDS, and 77% could quote both fidelity and condoms as means of prevention. More fundamentally, the Focus Group Discussions revealed that the broadcasts seem to have had considerable impact on the population’s belief in the existence of HIV/AIDS, given the characteristics of the region this is really quite a success. Project ‘Radio SIDA’ can congratulate itself for having considerably increased AIDS knowledge in the urban and rural populations of the Anosy and Androy regions after undertaking only two sub-projects that each lasted 7 months and only cost $25,000." (Executive summary)
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