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Scaling Up Growth: Addressing Stunting in Tanzania Early (ASTUTE). Final Evaluation Report

IMA World Health;Development Media International;UKAID (2021), 31 pp.

"This report presents the findings from the evaluation of the ASTUTE media campaign. Three cross-sectional surveys were conducted before, during, and at the end of the campaign, with questions targeted to female caregivers and male heads of households when they were available. The impact of the camp ... more

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Starting Conversations to Tackle Sanitation in India Through TV Drama: Evaluation of Navrangi Re!

Tom Newton-Lewis, Rishika Das Roy, Varinder Kaur Gambhir, Anna Godfrey, Rituparna Sanyal, Ishleen Sethi, Radharani Mitra, Ragini Pasricha, Purnima Mehrotra, Sandhya Iyer, Pavan Mamidi

Journal of Development Communication, volume 32, issue 2 (2021), pp. 45-58

"There is a growing body of evidence from rigorous evaluations demonstrating the effectiveness of education entertainment – ‘edutainment’– interventions in achieving development outcomes. Building on this research, this study presents the results of a pioneering quasi-experimental evaluation ... more

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External Evaluation of the 'No News is Bad News' Programme: Executive Summary

Mary Myers, Nicola Harford, Soledad Muñiz, Rosie Steward

Amsterdam: Free Press Unlimited (2021), 12 pp.

"No News Is Bad News (NNIBN) was an excellent programme in terms of effort, on the part of Free Press Unlimited (FPU), the European Journalism Centre (EJC) and all their partners. The programme has supported courageous, committed, energetic and initiative-taking partners who have promoted rights to ... more

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Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

Venetia Baker, Georgia Arnold, Sara Piot, Lesedi Thwala, Judith Glynn,

JMIR Formative Research, volume 5, issue 10: e30449 (2021), 12 pp.

"In April 2020, as cases of the novel COVID-19 spread across the globe, MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to incr ... more

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Impact Evaluation of an Intensive Journalism Training Activity in Tanzania: Final Report

Keith Weghorst Kristin Michelitch

USAID (2021), 29 pp.

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Evaluation of the Implementation of the Strategy for Information and Communication Operations, Including Through Organisations Within the Civil Society During the Period 2016-2022

Jonas Lövkrona, Johanna Stenersen, Nordlöf, Karin

Swedish International Development Cooperation Agency (Sida) (2021), 75 pp.

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Evaluation of Union of Tanzania Press Clubs' (UTPC) Strategic Plan 2016-2020: Final Report

Henrik Alfram, Annmarie Mavenjina Nkelame, Valerie Ndeiengo-Sia Msoka

Swedish International Development Cooperation Agency (Sida) (2021), 78 pp.

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Shamba Shape Up Series 11: Knowledge, Attitude and Practices Report

GeoPoll (2021), 65 pp.

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Can media campaigns change attitudes and spark actions to reduce early child marriage? Impact evaluation of breakthrough’s early marriage campaign in Jharkhand and Bihar states of India

Raghunathan N., Leena Sushant, Siddhi Mankad

New Delhi: International Initiative for Impact Evaluation (3ie) (2021), vi, 45 pp.

"A clustered randomized trial in two states of India examines alternate strategies to reduce child marriage, increase girls' education and change gender attitudes. GPs were randomized into four treatment and one control group in a 1:1:1:2:2 ratio. The GP level intervention from November 2012 deliver ... ed to treatment groups i) A Full Package, comprising mass-media, training and community mobilization programs; ii) a Training Package comprising a combination of mass media and a training program at the block level; iii) a Community Mobilization Package comprising a combination of mass-media and a community mobilization program; iv) and an only Mass Media program. Data from 2,542 households seven years after the start of the program shows that the intervention made significant improvements in impact indicators on girls' education and incidence and age at marriage. As compared to the control GPs, the Full Package intervention increased the age at marriage for girls aged 13-25 on an average by 6.5 months and their education by 9 months. The Full Package also increased the percentage of girls enrolled in school by an additional 9% over the level that control group achieved (92% in Full Package vs 83% in Control Group). The program impacts were similar after controlling for stratification and other household and GP level characteristics. We found that the intervention made an outcome indicator - gender attitudes - more progressive; GP with Full Package had a 0.407 standard deviation (equivalent to approximately 16%) higher gender attitude index than control GPs (p < 0.01). The measure of attitudes is an index of aggregated indices on gender equality, education, marriage, mobility and knowledge. Attitude change was larger for education and mobility indices. For example, the households in the Full Package had 0.26 and 0.33 standard deviations more positive attitude towards girls’ education and mobility than control GPs. We did not find any significant effect on attitudes pertaining to marriage and girl’s work and responsibility. There is little change in norms related to gender roles within the home and education has mostly been perceived as a vehicle for better management of the home, rather than for empowering women to work and be independent." (Summary) more

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Improving Environmental Outcomes Through the Media: An Evaluation of How Support for Journalism Changes Environmental and Climate-Related Policy and Practice

Cathy Shutt

Internews;Earth Journalism Network (EJN) (2021), 157 pp.

"In recent years, Internews’ Earth Journalism Network (EJN) has invested time and resources to better understand the results of the support it provides to journalists and media outlets. EJN already uses a suite of methods to gauge the impact of its efforts to improve environmental media, such as e ... more

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Community Radio for Peacebuilding in the Colombian Post-Conflict: Transformations, Tensions and Challenges for Content Production and Local Participation

Jair Vega Casanova, Camilo Pérez Quintero, César Augusto Tapias Hernández

Social Identities: Journal for the Study of Race, Nation and Culture, volume 27, issue 4 (2021), pp. 461-478

"The text presents the results of the external evaluation of the project: ‘Community Radio for Peace and Coexistence’ (CRPC), implemented between 2015 and 2017 by the community media network RESANDER, with the support of the Colombian Government and the European Union. Considering that community ... more

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Common Service Evaluation: What Role Has the Common Service Played in Helping Agencies Communicate with Rohingya and Host Communities During the Covid-19 Pandemic?

Nicola Bailey, Nushrat Mehjabin, Sifati Tamanna

London: BBC Media Action (2021), 51 pp.

"The common service for community engagement and accountability, through its consortium members BBC Media Action and Translators Without Borders (TWB), aims to help agencies and sectors working to support Rohingya refugees and local host communities living in Cox’s Bazar, Bangladesh to achieve thi ... s by providing a range of specialist, technical support services. Movement restrictions implemented since the beginning of the pandemic meant that humanitarian programmes were reduced to essential services only in the Rohingya camps, community engagement efforts were restricted, and many initiatives planned for the host community were cancelled. The common service adapted its activities in a number of ways: carrying out online training sessions with practitioners; conducting telephone research with communities; shifting the focus of communication products to meet communities’ information needs around Covid-19; and working with partners to use communication channels which would ensure information was still able to reach communities [...] This evaluation has shown that practitioners feel the common service played a critical role in getting important information to Rohingya communities during this time. It did this through: - Helping partner agencies understand Rohingya communitiesf perspectives and concerns, and how to communicate with them, based on up to date research and a cultural understanding developed over time (using What Matters? as a vehicle for sharing this information, as well as providing practitioner training and bespoke advice). - Creating and disseminating audio and visual content which is easy for Rohingya people to understand, and helps volunteers and field staff communicate effectively with them. - Working in partnership with humanitarian agencies to adapt communication strategies and make sure information was reaching people despite Covid-19 restrictions, for example adapting audio programmes to be played through mosque loudspeaker systems; training Imams to communicate on Covid-19; ensuring content is played at food distribution points and other essential services; and equipping community health workers with simple and effective communication materials about Covid-19 to use in door to door visits." (Executive summary) more

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Performance Evaluation of USAID/Colombia Programa De Alianzas Para La Reconciliación

Olga Nazario, William Orlando Prieto, Juan Camilo Rivera

USAID;Democracy International, Inc (2021), vii, 26 pp.

"Colombia’s history of violence and armed conflict has eroded people’s trust in each other and trust, which ranks low among the components that Colombians consider important for reconciliation, is difficult to restore during the course of a project. Still, the Program of Alliances for Reconcilia ... tion (PAR) has achieved changes in perception that represent an important component in changing mindset that could eventually extend through the communities where participants live and work. Though implementers recognized positive effects on perceptions of reconciliation among participants, these further effects in communities may only be visible among non-participant indirect beneficiaries. Similarly, though PAR participants overwhelmingly reported positive effects of PAR participation on their behavior and some drivers of reconciliation, examples were limited to their personal thoughts and actions and not those of their communities. Without a baseline for comparison, the degree of shifts in attitudes and behaviors cannot be determined, but indications of changes in attitude paired with reporting of ongoing participation and continued use of skills indicate participants remain changed, at least in the short term, by their participation in PAR activities. DecidoSer workshops and the Ambassadors for Reconciliation initiatives are successful tools that provide the opportunity to identify lessons learned and good practices in the management of community changes beyond individual changes. DecidoSer is valuable not just for participants, but implementers (who are themselves members of communities whose contributions to reconciliation are worthwhile and necessary) as well, and the changes in trust and dialogue that contributed to improved business practices are a positive (and perhaps unexpected) result. Respondents generally saw the conceptual benefits of both DecidoSer and Ambassadors for Reconciliation for sustainability of reconciliation, though without specific evidence for believing this, or enough time to demonstrate it. Contrary to the notion that multi-sectoral relationships within a community might contribute to sustainability, the evaluation team did not find evidence of a correlation between PAR’s activities in a community and long-term engagement with other community actors." (Conclusions, page 28) more

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Data-Driven Advocacy Midterm Performance Evaluation

Washington Katema, Victoria Lihiru, Bernard Kindoli et al.

Washington, DC: USAID (2021), xii, 89 pp.

"Since August 2017, USAID/Tanzania’s five-year Data-Driven Advocacy (DDA) Activity has sought to improve and sustain Tanzanian civil society’s ability to advocate for and influence policy on key national human rights issues using higher-quality data and information to drive results. Implemented ... more

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A Safe, Sister Space: An Evaluation of the Safe Sisters Digital Safety Training Program for Women, and Case Studies from Alumni

Neema Iyer

Internews (2021), 52 pp.

"The purpose of this ex-post evaluation is for Internews to understand the impact that Safe Sisters has had on women in East Africa by documenting and publicly sharing their stories and evaluating the training approach itself. As women and girls come online for the first time, they disproportionatel ... more

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Assessing the Effectiveness of Online Facebook Campaigns Targeting Potential Irregular Migrants: A Pilot Study in Three West African Countries

Esther Haarman, Jasper Tjaden, Gustavo López

Geneva: International Organization for Migration (IOM) (2020), 41 pp.

"Studies have shown that many irregular migrants embark on journeys without accurate or complete information about migration. In response, IOM and other organizations run information campaigns intended to inform potential migrants of the dangers associated with irregular migration and to facilitate ... informed decisions. The use of online and social media platforms for these campaigns has become increasingly popular in recent years, due to their potential for quickly reaching millions of people at low cost. While the evidence base for offline information campaigns has been gradually improving, it remains unclear how online communication campaigns affect potential migrants, and methodologies to do this remain underdeveloped. This report therefore presents results from a pilot impact assessment of an online campaign based on Facebook posts in Guinea, Nigeria and Senegal during September 2019 and February 2020 [.] Conclusion: Facebook ad campaigns can reach many people quickly. However, large audience sizes and relatively cheap costs come with a trade-off. The impact of an information campaign on potential migrants’ perceptions, attitudes, knowledge and behaviour remains largely unknown because many Facebook users that engage with the campaign do not fit the intended target group. The advantage of offline over online campaigns is that implementers have more control and information about who attends activities or who is exposed to campaign content. The engagement of users with campaign posts varies largely by audience and post characteristics. Campaign and social media teams are well advised to conduct pilot tests before scaling up activities. Pilot tests can inform a customized approach for each online activity on Facebook, and thereby maximize impact. In addition to A/B tests, lift tests may offer a useful opportunity to test the impact of Facebook posts. Compared to impact assessments of offline information campaigns, measuring the impact of Facebook ads on potential migrants presents several unique challenges, including: Many potential migrants are not on Facebook or do not use ad content to seek information about migration. Internet connectivity is also limited in many West African countries. While Facebook allows users to narrow down target groups, it is not clear whether those Facebook users that are exposed to the content fit the profile of potential migrants. Whether the intended target group is reached can be affirmed only through surveys, which have a low response rate; It is not possible to interview the same Facebook users several times to track changes in their perceptions. Engagement metrics like post reactions, link clicks or video plays can be useful indicators. However, these low-engagement metrics do not offer clear evidence of the short- or long-term effects on Facebook users." (Executive summary) more

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Process Tracing as a Practical Evaluation Method: Comparative Learning from Six Evaluations

Alix Wadeson, Bernardo Monzani, Tom Aston

[authors] (2020), 31 pp.

"This paper presents comparative learning from the evaluation of six international development initiatives that applied various forms of Process Tracing. While these initiatives span across diverse contexts and pursued different aims, they are connected by a common thread: all six case studies centr ... more

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Central Project Evaluation: Further Education and Training for Media Professionals in Africa – DW Akademie, Kenya and Rwanda. Evaluation Report

Stefan Silvestrini, Furaha Hakizimana

Bonn; Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2020), 56 pp.

"The factors that led to the overall unsatisfactory assessment of the project can be summarised as follows: • The project was not anchored in any overarching reference framework. Accordingly, neither its contributions to the strategic objectives of the German development cooperation nor to any oth ... more

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Summary Report: Justice4her 2.0. Strengthening Rule of Law to Reduce Gender-Based Violence

Hilversum: RNW Media (2020), 7 pp.

"Justice4Her is a cross-sector, multi-stakeholder project of RNW Media and Qianqian Law Firm that seeks to strengthen the rule of law and reduce gender-based violence (GBV) towards women migrant workers in China. The project launched in 2016 and targets women migrant workers in Beijing, Shanghai and ... more

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Creating Change Through Digital Communities: How RNW Media's Digital Platforms Impact Young People's Knowledge, Attitudes and Behaviour

Hilversum: RNW Media (2020), 34 pp.

"The Theories of Change for both Citizens’ Voice [a programme focusing on social cohesion and inclusive governance] and the SRHR programme (which includes Love Matters [delivering information and media on love, sex and relationships to 18-30-year-olds]) contain a key assumption that through provid ... more