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No News is Bad News Programme: Internal Mid-Term Evaluation Nepal

Free Press Unlimited (2018), 77 pp.

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Advocacy for Communications with Communities at National Level in Bangladesh: Final Evaluation

International Organization for Migration (IOM) (2018), 12 pp.

"Despite two-way communication being an important part of the “Core Humanitarian Standard”, awareness of Communications with Communities (CwC) is limited among disaster responders, government, donor and private sector stakeholders. This lack of awareness results in insufficient budget allocation ... more

External Link (124)

Women Into Politics! Greater Female Participation in Cambodia: A Best-Practice Handbook 2016–2018

Kyle James

Bonn: Deutsche Welle DW Akademie (2018), 35 pp.

"Women are a great untapped potential in Cambodia. That is the driving idea behind the EU-funded project “Women into Politics! Greater female participation in Cambodia”. This three-year project reached women from different regions in Cambodia and gave them the communications skills they needed t ... more

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Examining diffusion to understand the how of SASA!, a violence against women and HIV prevention intervention in Uganda

Elizabeth Starmann, Lori Heise, Nambusi Kyegombe et al.

BMC Public Health, volume 18, issue 616 (2018), 20 pp.

"This paper is based on a qualitative study of couples living in SASA communities and secondary analysis of endline quantitative data collected as part of a cluster randomised control trial designed to evaluate the impact of the SASA! intervention. The primary trial was conducted in eight communitie ... more

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How Has Media Programming Supported Polio Eradication?

Sanjib Saha

London: BBC Media Action (2018), 11 pp.

"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil ... more

External Link (116)

Final Evaluation: Gender Sensitive Public Communication Project

Melike Karlidag, Bérangère Pineau Soukkarieh

Search for Common Ground (2018), 68 pp.

"The Gender Sensitive Public Communications Project was implemented by Search for Common Ground in Lebanon, together with its local partner Abaad, with an aim to promote women’s participation in politics through the production of gender sensitive television drama and short films. Specifically, the ... more

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Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence, and practical guidance

Jasper Tjaden, Sandra Morgenstern, Frank Laczko

Geneva: International Organization for Migration (IOM); Global Migration Data Analysis Centre (GMDAC) (2018), 50 pp.

"Information campaigns designed to raise awareness of the potential risks of (irregular) migration have attracted much attention and investment across the world in recent years. Studies have repeatedly shown that many migrants start their journeys with limited or biased information and end up in vul ... nerable situations. In response, information campaigns have increased in number and the type, format, messages and strategy of such campaigns have diversified. This report presents the results from a systematic literature review of evaluations of such information campaigns in the field of migration. The study reveals that the evidence base available for programming and policymaking in this area is strikingly limited. We find that the uptake in the use of information campaigns has far outpaced any rigorous assessment of the effects that different campaigns may have on their respective target groups. In the absence of reliable evidence, the debate on the potential of this policy tool often relies on largely anecdotal evidence. Better evidence can show how information campaigns can be designed to best achieve their intended effects given the particular circumstances. The current lack of evidence limits the impact of future campaigns. While rigorous assessment of campaign impact can be difficult and costly, better evidence is clearly needed – wherever feasible and appropriate. Based on an extensive, systematic literature review, 60 relevant evaluations of information campaigns that targeted potential migrants and traffickers, as well as communities at large, were identified from a pool of 3,600 records. Only 30 of the selected campaign evaluations had publicly available results; the rest were collected through expert referrals. Two studies were published in peer-reviewed journals. Among the campaigns featured in the 60 studies, the most popular communication tools were workshop-type activities and cable TV programmes/advertisements. Most campaigns focused on trafficking, followed by irregular migration and, more generally, smuggling. A common issue is the lack of a clearly defined campaign objective and/or target group. This hampers any rigorous evaluation of programme effects. Whenever an objective is defined, it is most often aimed at “awareness-raising” and “knowledge generation.” The majority of the campaign evaluations claimed that the campaign under study was “successful” in inducing a change in knowledge, perceptions, attitudes and – to a lesser degree – (intended) behaviour. However, most of the evaluations reviewed provided relatively little evidence of the full impact of information campaigns. While many of the evaluations reported the number and profiles of campaign recipients or beneficiaries, impact was not directly measured. (In the evaluation literature, impact is defined as a change in outcome that is directly attributable to the programme and not any other factor.) Most of the evaluations identified did not meet minimum standards for robust evidence on programme effects. The large majority of evaluations were based on based on cross-sectional surveys of small numbers of participants (N) sampled at convenience, limiting the generalizability of the results. Only a few large-N studies employed a control-group design or involved pre- and post-measurements. None employed a (quasi-)experimental method for causal inference (e.g. randomized controlled trial, which is considered the “gold standard” for measuring impact)." (Executive summary) more

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Evaluation of Media Development Project

Olufela O. Adeyemi

UNDP (2018), 77 pp.

"There is a noticeable improvement in professional media practice in Sierra Leone since the project started. However, more work remains to be done to further improve professional media practice and ethics. The regulatory environment needs to be improved and the role of the Independent Media Commissi ... more

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Silence Begets Violence: A Mass Media Experiment to Prevent Violence Against Women in Rural Uganda?

Donald P. Green, Anna Wilke, Jasper Cooper

New York: Columbia University (2018), 42 + 69 pp.

"Preventing violence against women (VAW) requires witnesses to come forward, yet willingness to report is often undermined by social sanctions against those suspected of fabricating allegations. Our theory of the micro-politics of information disclosure in interdependent communities elucidates the r ... more

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Evaluation of the International Programme for the Development of Communication (IPDC)

Seán Ó Siochrú, Geoff Geurts

Paris: UNESCO (2018), 122 pp.

"The evaluation found that IPDC interventions have achieved important outcomes in several key areas. Furthermore, some of the results achieved are directly associated with features that are specific to IPDC and derive from its unique governance structures and instruments. In terms of key challenges, ... more

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Report on the Evaluation of the Level of Knowledge and Skills Acquired Under the Collaboration on International ICT Policy for East and Southern Africa (CIPESA) Transparency and Accountability Project

African Centre for Media Excellence (ACME) (2018), 29 pp.

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No News is Bad News Programme: Mid-Term Evaluation

Free Press Unlimited (2018), 17 pp.

External Link (122)

Évaluation du projet EBTICAR du 10 octobre 2017

CFI (2017), 11 pp.

"EBTICAR (E-booster for technical and Innovative Contents in the Arab region, ou « innovation » en langue arabe) a cherché à améliorer l'information fiable et diversifiée dans le débat démocratique en renforçant la capacité et la crédibilité des acteurs des médias en ligne de la Médite ... more

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Journalists and Safety Training: Experiences and Opinions

Autumn Slaughter, Bradley Brummel, Susan Drevo, Elana Newman et al.

Dart Center for Journalism & Trauma; University of Tulsa, Trauma Research Lab (2017), 57 pp.

"The report, based on answers from 247 respondents, summarises the ‘good news’, that journalists do implement changes in their behaviour when they have attended safety trainings, and the gaps and challenges, including the fact that few journalists keep their training up to date in spite of indus ... more

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Turn Up the Volume: Empowering Women Through Media. Lessons from BBC Media Action’s Governance Programming

Josephine Casserly

London: BBC Media Action (2017), 26 pp.

"This practice briefing sets out what BBC Media Action has learned about how media can provide a platform for both men and women to hold their leaders to account, while empowering them to participate in their own communities. Unpicking the challenges faced and the solutions found, it will bring toge ... more

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Storytelling and Evidence-Based Policy: Lessons from the Grey Literature

Brett Davidson

Palgrave Communications, volume 3, issue 17093 (2017), 10 pp.

"The article outlines some of the ways in which an understanding of policymaker psychology and factors such as group dynamics and political context are reflected in the grey literature, and the implications of this for understanding the role of storytelling in political advocacy. It highlights pract ... more

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More Than Radio – a Community Asset: Social Return on Investment Analyses of Indigenous Broadcasting Services

Social Ventures Australia (SVA) (2017), 84 pp.

"There are over 120 Australian Government funded Indigenous Broadcasting Services (IBSs) operating in Australia, with further unfunded IBS transmission sites. They vary in size from very small remote services to large community radio broadcasting services, and together, they reach an estimated audie ... more

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Strengthening Accountability Through Media in Afghanistan: Final Evaluation

Anna Godfrey, Georgina Page, Ahmad Tamim Sharifzai

London: BBC Media Action (2017), 59 pp.

"In 2012 the opportunity for ordinary Afghans to communicate with political authorities or hold them to account was extremely limited. To help address this BBC Media Action worked with state broadcaster Radio Television Afghanistan (RTA) and the BBC Afghan Service to co-produce the TV and radio nati ... more

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Strengthening Accountability Through Media in Kenya: Final Evaluation

Catharine Buckell, Sopie Baskett

London: BBC Media Action (2017), 59 pp.

"Funded by DFID, under the Global Grant project, BBC Media Action produced three seasons of the weekly TV and radio programme Sema Kenya (Kenya Speaks). Sema Kenya featured a moderated discussion between a live panel of officials and an audience of ‘ordinary’ Kenyans and was designed to enable i ... ndividuals, communities and governments to be better informed and more engaged in tackling governance challenges. Alongside this, BBC Media Action delivered a mentoring programme, initially with six local radio stations, and later with the national broadcaster Kenya Broadcasting Corporation (KBC), which has the largest footprint in the country. Through this work, BBC Media Action aimed to strengthen the capacity of Kenya’s media sector to produce governance programming that supported and mainstreamed the overall objectives of the project at both the local and national level. [...] Sema Kenya contributed to people being more informed about and engaged in politics. Audiences were more knowledgeable about politics, discussed it more with friends and family, felt more confident in their ability to influence political processes and participated more in governance related activities (particularly at the community level) – all factors that support bottom-up accountability. Audiences themselves linked Sema Kenya with these outcomes. This finding was validated by analysis confirming a significant positive relationship between watching or listening to Sema Kenya and consistently higher knowledge, discussion and confidence to engage in politics, even when taking into account other factors that might influence these outcomes (such as education, age and interest in politics). While Sema Kenya’s audience was more likely to participate in politics, qualitative research respondents rarely attributed their actions directly to what they had heard on Sema Kenya. This reflects findings from advanced quantitative analysis (structural equation modelling) that suggests the link between Sema Kenya and increased political participation is indirect and mediated by political knowledge, discussion and self-efficacy. Supported by an extensive network of broadcast partners that stretched across all 47 counties in Kenya, the discussion programme reached an estimated 12.7 million people over three seasons, with a peak audience of 5.7 million in 2013 – the year of the general election. The show also maintained a loyal audience throughout all three seasons, with around half of all those reached annually tuning in for at least every second episode." (Executive summary, pages 6-7) more

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Evaluation International Association of Women in Radio and Television (IAWRT)

Elisabeth Eide, Hanna Marie Knudsen, Goretti Nassanga, Brian Semujju

International Association of Women in Radio and Television (IAWRT); KUS Forum for Women and Development (2017), 51 pp.

"The organization has grown since the last evaluation in 2007, with the number of chapters expanding from seven to twelve. The membership comprises 45 other countries, some with the capacity to become chapters. Whether IAWRT is in a phase of expansion or consolidation is unclear, as there is no stra ... more