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Social Communication in Advertising
New York: Routledge, 4th ed. (2018), x, 431 pp.
"All editions of this book have presented a single core idea, called “cultural frames for goods.” In this idea, we have sought to draw together all of the many separate strands that make up the fascinating complexity of advertising practice and its products, as they have evolved during the entir
...
La publicidad en Venezuela
Valencia: Vadell Hermanos Editores, 2nd revised ed. (1991), 316 pp.
História da propaganda no Brasil
São Paulo: IBRACO (1990), 485 pp.
