"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
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its rural population. Shortcomings in information are presumed to be one essential element that might hinder the uptake of new methods that are made available by agricultural research. For this purpose a survey with 600 small-scale farming household was conducted, investigating the information needs and patterns. The main results of the survey point to (a) the dominating role of radio as the main media channel used by almost all farmers for receiving agricultural information and much less the mobile phone that is thought by Western donors and NGOs to be the new information tool (b) the high credibility of Government extension services as the most trustworthy source regarding agricultural information although farmers bemoan the fact that extension officers are difficult to reach and less available than expected, and (c) the apparent gap between what farmers need and what they get in two respects: They mainly get technical information, for example on new varieties, planting methods or new crops, but they also want more information on markets, gaining more income and more basic knowledge. They prefer to receive information as a comprehensive package and not isolated bits. Secondly, they prefer another mode of getting information, not the usual top down approach with little explanation, but a comprehensive mode which provides them with various options accompanied by a lot of explanation. Surprisingly, many farmers say that they lack even basic knowledge of good agricultural practice." (Executive summary)
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"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
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s source; Google is a critical tool. How to reach Vietnamese Audiences: find ways to share content that is most important to residents; look to new media and focus on engagement and sharing; optimize placement on search results." (Closing thoughts, slide 48)
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"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
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and the emergent phenomenon of transnational marriages involving Vietnamese women and South Korean men. Cultivation effects were confirmed in an international setting. Results also have important real-world implications." (Abstract)
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"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
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the country, including in both urban (98.6%) and rural (97.0%) households. Even among Vietnamese with no formal education or those who say they are finding it “very difficult” to get by on their current income, at least nine in 10 have a TV in their homes (96.0% and 90.4%, respectively). By contrast, radio and computer ownership, as well as home Internet access, are more common among Vietnamese at higher socioeconomic levels. Not only are televisions nearly universal in Vietnamese households; almost all adults (97.1%) say they use TV at least weekly to get news. Word-of-mouth and SMS/text messaging are the next most commonly used means for receiving news, though much of this news is personal in nature. Just over one-quarter of Vietnamese overall use radio, the Internet and print media. Though radio use is comparable in rural areas and cities, urban Vietnamese are more likely to get news weekly online or via newspapers and magazines. Weekly use of radio for news is equally common among urban (28.0%) and rural (27.7%) areas, but rises to about one-third (34.3%) among Vietnamese with at least a high school education. Not surprisingly, past-week use of the Internet for news is more common in urban (36.1%) than rural (22.3%) areas and trends sharply upward with education. A majority (56.3%) of Vietnamese with a high school education or more have gone online for news in the past week. Among Hanoi residents with at least a high school education, that figure rises to 64.8%; in Ho Chi Minh City, it is 71.3%." (Page 1)
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"This report has eight core sections. In the first three sections we outline the overall purpose of the study, the methodological approach and the overarching insights that emerged from the study. This is followed by a section on key citizen information needs and sources. The fifth section discusses
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the media landscape in Vanuatu, varying media access and media consumption patterns and audience’s preferences for different media outlets, media formats and genres. The next section provides an overview of citizens’ attitudes towards development aid, their perceptions of international organisations and entities working in Vanuatu. Section seven focuses on assessing the impact of communication efforts on civic participation and exploring the attitudes and behaviour related to domestic violence and land issues. We conclude with considerations for the development, media and policy community working in Vanuatu and a more detailed description of the methodological approach applied in this study." (Introduction, page 5)
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"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)
"Con excepción del consumo de radio y televisión abierta -que es bastante transversal-, los resultados dan cuenta de una “dieta medial” altamente diferenciada entre los individuos en situación de pobreza y el resto de la población. Esta diferencia se ve especialmente reflejada en el consumo
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de diarios impresos, la televisión de pago y de medios digitales. Finalmente, se observa un patrón de uso de redes sociales muy distinto en los sectores en situación de pobreza, especialmente en el caso de Twitter. Este grupo de la población no sólo tiene un nivel de acceso más bajo a estas tecnologías, sino que también las ocupa de manera distinta al resto. Por ejemplo, los comentarios respecto a temas políticos o de interés públicos son escasos, predominando un uso más privado o familiar. Además, las redes de contactos de las personas en situación de pobreza son mucho menos extensas y es probable que suelan estar compuestas por muchos familiares y conocidos, lo que reduce el potencial de las redes para acceder a nuevas ideas y espacios de conversación." (Página 5)
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"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39)
"S
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trategic Considerations for Communicating With Somalis: Role of foreign media remains extremely important. Radio is still the most widely used news medium, across all regions. Heavy access to and usage of alternative platforms opens up additional opportunities. Any communications strategy must include digital and mobile, with potentially greater short-term payoff than elsewhere in Africa." (Slide 54)
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"Burma s media environment is underdeveloped and firmly anchored in old media, but changes have started. Radio is the most used media for entertainment and news in Burma, and domestic outlets have expanded rapidly in recent years. Television s growth in urban areas has been striking in recent years.
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A very limited number of private players have gained market access, tapping into a deep desire for entertainment, religion, and "news you can use." Burmese are cautious but appear to trust local media more than in the past. Web and mobile infrastructure lags with slow connections and low use. Mobile phone growth potential is high." (Conclusions, page 52)
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"Between June 30th and July 10th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults, representative of the adult population of the town of Zemio and its surroundings, over 1,000 km east of the capital Bangui in the prefecture of Haut Mbomou, near the bo
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rder with the Democratic Republic of Congo (DRC). The rapid assessment was conducted to serve as a comparison case to the previously published assessment conducted in Obo, the capital of Haut Mbomou, in July 2012. The Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR) is under the threat of the Lord’s Resistance Army (LRA), a notoriously violent armed group from northern Uganda. These results suggest that information must first be local. Respondents in Zemio lacked a local source of news that would contribute to a better perceived access and quality of information. However, having a local quality information source may not necessarily have an impact on understanding and reported perception of humanitarian action." (Internews website)
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"Between May 19th-27th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults representative of the adult population in Obo, the capital of Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR), and its surroundings [...] Radio is the
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most important source of information, especially the local community radio, Radio Zereda. However, women tended to also rely on friends, family and local authorities as main sources of information. None of the respondents mentioned printed media, television or Internet as a main source of information. Mobile phones are relatively common, one-fifth of the respondents (21%) indicated owning one, but just 9% indicated using text messages and less than 1% accessed Internet with their phone." (Executive summary)
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"Conclusions: Television remains the most important medium by far, both in terms of overall reach and as a news source. Internet access - heavily driven by mobile take-up - has reached critical mass, especially among key demographics. This phenomenon is national in nature and not just confined to mo
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re affluent urban areas. Given the heavy reliance on mobile for Internet access; Internet content needs to work well on mobile platforms. Any communications strategy for Indonesia has to take into account the large and growing role of social media, especially among the young." (Slide 40)
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"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)
"This sampler is the result of a common research project of 16 Latin American universities and the Informatics Network of the Catholic Church in Latin America (RIIAL) on "the impact of digital culture in the Latin American societies". The first part consists of seven contributions studying the use o
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f and access to social media and ICTs by young people, especially university students, in Bolivia, Chile, Colombia, Dominican Republic, Panama and Paraguay. The second part, also consisting of seven articles, covers quite different issues like the "One Laptop per Child" initiative in Peru, "socio-affective capacities" in e-learning in Colombia or a reflection on the evangelisation mission of the Church. The articles differ widely in scope and methodology, as there was no agreed research framework. Nevertheless, the contributions are a helpful stocktaking of digital culture in a variety of country and cultural contexts." (CAMECO Update 1-2012)
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"El presente reporte nos entrega información sobre hábitos y prácticas de consumo en relación a medios masivos: televisión, radio, diarios y revistas. Los datos arrojan que la televisión tiene tal grado de penetración que estamos hablando prácticamente de un acceso cotidiano y universal (con
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cifras superiores al 95%) sin distinguir edad, sexo, estrato socioeconómico, residencia en regiones, etc. Para los otros medios en tanto, el acceso es decreciente y diferenciado siendo signifi cativa, entre otras, la variable socioeconómica. Así en el caso de la lectura de diarios, donde se advierte una clara preponderancia de acceso entre los sectores más acomodados marcando brechas de cerca de 40 puntos porcentuales respecto a los sectores más bajos." (Presentación, página 3)
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"The rise of e-books in American culture is part of a larger story about a shift from printed to digital material. Using a broader definition of e-content in a survey ending in December 2011, some 43% of Americans age 16 and older say they have either read an e-book in the past year or have read oth
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er long-form content such as magazines, journals, and news articles in digital format on an e-book reader, tablet computer, regular computer, or cell phone. Those who have taken the plunge into reading e-books stand out in almost every way from other kinds of readers. Foremost, they are relatively avid readers of books in all formats: 88% of those who read e-books in the past 12 months also read printed books.2 Compared with other book readers, they read more books. They read more frequently for a host of reasons: for pleasure, for research, for current events, and for work or school." (Summary of findings, page 3)
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"Based on a representative survey of online news consumers across five countries – UK, US, Germany, France and Denmark – the report is the start of an ambitious project to track changing digital news behaviour over the next decade. Key international findings: There are significant differences in
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how regularly people keep up with the news across our surveyed countries. More than 9 in 10 Germans access the news at least once a day compared with only 3 in 4 people in the United Kingdom. The rapid switch from print to digital in the United States is not being replicated exactly in European countries. Germany is showing the strongest allegiance to traditional viewing and reading habits and has the lowest levels of internet news use. In the UK, news about politics is perceived to be less important – and celebrity news more important – compared to the other countries surveyed. There is more interest in business and especially economic news in the UK and the US than in the European countries surveyed." (Publisher description)
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"We find that among both the general population and the technologically savvy youth, television – and especially the state-controlled broadcaster – was among the most often used news sources (with the Internet being the most important news outlet for the youth). This finding is surprising given
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that – in general – in Middle Eastern societies “traditional state control of the information media has often meant that more reliance is placed on oral and unofficial means of communications, in the mosque, the coffeehouse, or the marketplace” (Fandy, 2000, page 378). This finding is especially surprising among our technologically savvy, educated and metropolitan youth the demographics of whom overlap with the profile of those who took to the streets in the post-election protests in Iran and who might be more likely to distrust the government and its sources. These results may indicate that perhaps this young population is not uniformly politicized, mistrustful of governmental sources, or primed for revolutionary action. Several of our other findings underlie this idea. Contradicting the claims that Twitter played a central role in the uprisings in Iran and despite the evidence that 90% of Twitter users in Iran live in Tehran, Twitter was the least prevalent new media platform used by both the general population and the youth samples." (Summary, page 38)
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