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Breadcrumb: Audience & User Surveys
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Methods applied
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"Using survey data from 154,195 respondents in 142 countries, we investigate internet user perceptions of the risks associated with being exposed to misinformation. We find that: 1) The majority of regular internet users globally (58.5%) worry about misinformation, and young and low-income groups ar ... more
"In this report, we use online survey data collected in August and September 2022 to document and understand how people in eight countries - Brazil, France, Germany, India, Japan, Pakistan, the UK, and the USA - access news and information about climate change. A large majority of our respondents ac ... more
"Social media misinformation is widely recognized as a significant and growing global problem. Yet, little is known about how misinformation spreads across broader media ecosystems, particularly in areas with varying internet access and connectivity. Drawing on research in northern Ghana, we seek to ... more
"On the basis of an online survey conducted among young Chinese adults, this study examines how the association between media usage and political trust can be explained by three factors: the mediating roles of the perceived credibility of traditional and social media; the moderating roles of trust i ... more
"The Russian state-funded international broadcaster RT (formerly Russia Today) has attracted much attention as a purveyor of Russian propaganda. To date, most studies of RT have focused on its broadcast, website, and social media content, with little research on its audiences. Through a data-driven ... more
"Este artículo tiene como objetivo caracterizar las lógicas que moldean la construcción de perfiles e identidades digitales utilizadas por los y las adolescentes como parte de sus interacciones en redes sociales en Chile. Al usar una aproximación cuantitativa que incluyó la adaptación y valida ... more
"Trust in the news has fallen in almost half the countries in our survey, and risen in just seven, partly reversing the gains made at the height of the Coronavirus pandemic. On average, around four in ten of our total sample (42%) say they trust most news most of the time. Finland remains the countr ... more
"There is a growing gap between the coverage of religion and the needs of the faithful–global desire for better coverage, understanding and representation of faith in media. 53% of respondents [of the online survey among 9,489 adults in 18 countries across six continents] say the media actively ig ... more
"Afrobarometer finds that most Africans own a mobile phone and have access to a mobile phone network. However, fewer than half own a mobile phone with Internet access, and even fewer have access to a computer. This translates to low levels of Internet use in many countries. Lack of Internet access a ... more
"Die folgenden Handlungsbedarfe und Empfehlungen aus dem MDG-Trendmonitor 2020/21 wurden auf ihre Gültigkeit im aktualisierten Sinus-Milieumodell überprüft und angepasst. Dabei zeigt sich: Das grundlegende Spannungsfeld zwischen milieuspezifischer Affinität (insbes. in den traditionellen Milieus ... more
"Key findings: exposure to vaccination information from faith leaders and health facilities was associated with increased likelihood of vaccination uptake; the significant association between exposure to a greater number of immunization information sources and increased likelihood of vaccination upt ... more
"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en Guatemala; sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los ... more
"An international survey reveals that Internet users' trust on the Internet has dropped significantly since 2019. That is among the key findings of a 20-country Ipsos survey released by The New Institute in Hamburg, Germany. Only six in ten (63%) Internet users on average across the 20 countries sai ... more
"By adapting Giddens’s structuration approach, this study aims to assess audience behavior and its relationship with journalism by comparing the use behavior and attitudes of three age groups—adolescents, young adults, and adults—as characterized by distinct media socialization and use pattern ... more
"Los medios investigados en este estudio llegan más que todo a una población de mayor poder adquisitivo y niveles académicos que buscan un periodismo serio, investigativo, de calidad. Es una audiencia bastante involucrada con el medio. Le gusta a esa audiencia sentirse parte del medio de comunica ... more
"The reach of the media outlets researched in this study extends above all to a population with greater purchasing power and educational attainment, who are looking for serious, investigative, quality journalism. This audience likes to feel part of the media outlet, collaborate with it, and have dir ... more
"Este informe presenta el panorama de la oferta de contenidos audiovisuales dirigida a y utilizada por niñas e niños mexicanos en televisión abierta y restringida." (commbox)

El Chile que viene: Medios y redes sociales

Santiago de Chile: cadem (2022), 38 slides
"Die vorliegende Pilotstudie kontextualisiert zunächst das Phänomen, das sich hinter dem Begriff „Digitale Communities“ verbirgt im Feld der wissenschaftlichen Begleitforschung und nimmt begriffliche Schärfungen vor (Kap. 2). Im Zentrum stehen dann die empirischen Ergebnisse der Befragung der ... more