"Ce guide d'analyse générale des images se veut résolument simple, ouvert et pluridisciplinaire. D'une part, il traite des types les plus variés d'images (tableaux, photo graphies, affiches, vidéos, cinéma, presse, cartes, plans, nouvelles images...). De ce fait, il prend en compte l'iconogra
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phie aussi bien scientifique qu'artistique, décorative, de propagande ou technique, et l'éclaire d'exemples et de conseils. D'autre part, il réalise la première histoire des méthodes de compréhension de l'image, mettant en jeu art, histoire et sémiologie. Réunissant les préoccupations issues de ces disciplines diverses, l'auteur les rassemble dans une grille d'analyse générale de l'image. Elle permettra aux étudiants, aux chercheurs et aux enseignants de situer clairement l'étendue des questions à se poser à partir d'un document. Enfin, elle incitera l'amateur, le curieux, à regarder autrement les icônes qui nous entourent." (Description de la maison d'édition)
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"An online survey was conducted in which participants were exposed to one of 16 mock emergency warnings about either a bushfire or a riverine flood and were then asked a series of questions relating to their demographic characteristics, message comprehension and effectiveness, threat appraisal, copi
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ng appraisal, protection motivation and maladaptive coping behaviour. Mock emergency warnings were developed using existing end-user emergency warnings to improve realism and maximise the usefulness of the findings, as well as building on previous QUT-conducted BNHCRC research (see Greer et al., 2019). A total of 2,482 Australians living across all states and territories were recruited to participate in the research. Participants were recruited by the Market Research firm Dynata. Approximately 150 participants responded to each of the 16 stimuli. Overall, the research results show that adding colours and/or icons to the Evacuate Now (Bushfire) message creates improvements, albeit small ones, in message comprehension, effectiveness, perceived probability and perceived self-efficacy. The other three messages showed no improvement (or loss) in message comprehension, effectiveness, threat appraisal, or coping appraisal as a result of adding colours and/or icons." (Abstract)
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"As análise-reflexões feitas desde as experiências das pesquisas teóricas e empíricas concretizam-se nos capítulos aqui apresentados como uma contribuição para os debates e construção de conhecimentos que o desenvolvimento do campo da comunicação e a prática jornalística nos exigem, so
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bretudo, em tempos de crises de credibilidade que impactam ao Capital Simbólico, no dizer de Bourdieu, representado pelas narrativas midiáticas configuradoras das subjetividades na contemporaneidade. O conjunto dos textos aqui apresentados pretende animar as dinâmicas de uma cultura científica no campo da comunicação, com foco nas práticas jornalísticas, para contribuir na configuração dos referentes teórico-metodológicos que necessitamos para consolidar o fazer-sentir-pensar nessa complexa multidimensionalidade." (Resumo)
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"How should scholars approach study of the processes that characterize voice production among subaltern groups? The study builds on both Marxist and non-Marxist frameworks as theoretical trajectories for conducting class analyses that define how subaltern groups conceive, produce and consume their o
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wn voices. The discussion, a semiotics analysis in itself, aims to make significant contribution to communication studies, through demonstrating the fragile, slippery and class-based politics that are prevalent when marginalized groups use various art forms, even their bodies, as battlegrounds for contesting oppressive power relationships." (Abstract)
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"The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. 13 major theories of communication are defined by the top experts in their fields
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: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium." (Publisher description)
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Despues de describir la crisis de la televisión pública en América Latina, Valerio Fuenzalida muestra la necesidad de establecer un modelo latinoaméricano de televisión pública que coresponda a la diversidad cultural y a las especificidades económicas y estructurales de la región. Explica lo
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s posibles impactos educativos de la televisión pública y su posible contribución al desarrollo de la sociedad.
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"Das "Handbuch der Semiotik" informiert über die Grundbegriffe der Semiotik und über die verschiedenen Theorieansätze. Ihre Anwendungsfelder sind Sprache, Medien und Film, aber z.B. auch nichtsprachliche Kommunikation; neuere Forschungen beschäftigen sich etwa mit Kultur- und Alltagssemiotik. Ge
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genüber der ersten Auflage von 1985 wurde das "Handbuch der Semiotik" völlig überarbeitet und erheblich erweitert." (Verlagsbeschreibung)
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