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Perceptions & Attitudes Towards Climate Change and Environmental Degradation

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Topics

Climate Change Communication, Climate Journalism

Climate, Climate Change, Climate Change Adaptation

Audiences & Users

Everyday Life

Audience Segmentation, User Typologies, Personas

Forestry, Deforestation, Forest Protection

Audience Research in Media Assistance

Applied Communication Research

Language

English

Document type

Discussion Papers, Policy Papers, Recommendations

Project Descriptions & Implementation Reports

Countries / Regions

India

Nepal

Pakistan

China

Indonesia

Bangladesh

Vietnam

Africa

Asia

Nigeria

Senegal

Congo, Democratic Republic

Ethiopia

Ghana

Uganda

Kenya

Tanzania

South Africa

Sudan

Authors & Publishers

BBC World Service Trust

BBC Media Action

British Council

Copsey, Tan

Whitehead, Sonia

Burton, Miriam

Godfrey, Anna

LeRoux-Rutledge, Emily

Neville, Lucy

Pauker, Ed

Colom, Anna

Hoijtink, Leonie

Mohammed, Anu

Stoll, Naomi

Al Mamun, Md. Arif

Alfred, Aapune Jacob

Ayalew, Selam

Cooke, Susan

Dalimunthe, Syarifah

Edelman Trust Institute

Faris, Stephan

Gambhir, Varinder

Hancox, Dan

Innes, Jimmy

Kimaro, Mercy

Kumar, Prerna

Lipscombe, Steven

Maina, Patrick

Matthews, Leah

McCurdy, Patrick

Musiime, David

Oniba Alana, Allan

Otieno, Sam

Phuong Ha Pham

Pradhan, Sabina

Volkmer, Ingrid

Wiley Blackwell

Wilson, Damian

Xiao Shi

Yen Nguyen

Zaheer, Khadija

Media focus

General, Focus on Several Media Types

No Communication or Media Focus

Publication Years

2020-2026

2010-2019

Methods applied

Opinion Polls

Focus Groups

Interviews

Comparative Analysis

Surveys

Output Type

Non-Book Trade Publications, Reports, Working & Conference Papers

Chapters in Books

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Ghana Talks Climate: The Public Understanding of Climate Change

Lucy Neville, Anu Mohammed et al.

London: BBC World Service Trust; British Council (2010), 31 pp.

"Many Ghanaians do not understand the science of climate change, although they have noticed changes in the weather and seasons. They tell of rising temperatures, extended periods of drought and increasing variability in seasonal rainfall. Most people, however, do not connect these with global climat ... e change. Changes in climate are not noticed by Ghanaians in isolation from broader environmental changes. People in Ghana are keenly aware of environmental degradation and natural resource depletion. They make little distinction between environmental degradation and climate change. Drought and crop failure are causing frustration and despair. Farmers and pastoralists do not have a sense of how they would cope if the problems became worse. other issues that people are worried about include bush burning, deforestation, flooding, pollution and poor sanitation. opinion leaders are particularly concerned for rural communities and the urban poor. There is a strong tendency for Ghanaians to hold themselves individually and collectively responsible for local changes in the weather. They believe that their own activities, such as cutting down trees and burning the bush, have directly brought about these changes. There is little awareness that climatic problems – now or in the future – are likely to have causes that extend beyond Ghana." (Executive summary) more

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Democratic Republic of Congo Talks Climate: The Public Understanding of Climate Change

Miriam Burton, Emily LeRoux-Rutledge, Anna Godfrey (comp.)

London: BBC World Service Trust; British Council (2010), 35 pp.

"Between September and November 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in DR congo to gauge public understanding of climate change. the research consisted of 12 focus group discussions in six locations with congolese ci ... tizens, as well as 17 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change and to determine how to tailor communication and media strategies to support dr congo’s response to climate change. Key findings There is a universal perception among Congolese people that their climate is changing. they tell of changes in the rainy seasons and increases in temperature and use the word ‘climate’ to describe these. Many people talk about the “disruption” of the dry and rainy seasons and say that it is causing crop failure and affecting the country’s forests. people are particularly concerned about these changes because of the population’s reliance on natural resources. Many are aware of the terms “climate change” and “global warming” and cite the media and schools as their main sources of information. However, few relate these terms to increasing concentrations of greenhouse gases in the atmosphere. Most simply use the terms to refer to the changes in the rainy seasons and increases in temperature they are experiencing. People have a number of misconceptions. Some people inaccurately link climate change to ozone depletion, and outside the capital, most think that “global warming” refers to an increase in the temperature of the air or earth over a short period of time. There is a strong notion of environmental stewardship linked to people’s faith. people have seen how human activity has harmed their natural environment, and they perceive that human activity could also have an effect on the weather. many think that the natural environment, including the weather, is god’s creation, and believe that they have a responsibility to protect it. Many people believe the weather changes that they are witnessing have local causes. for example, they say that deforestation in their local area is leading to a reduction in local rainfall, and some believe that local smoke and pollution from wood fires and industry lead to increases in temperature. Some also inaccurately relate increases in temperature to ozone depletion, which they think is caused by smoke, air pollution and other factors such as rockets and weapons. Some see changes in temperature and weather as the will of god – a view particularly prevalent among female rural populations." (Executive summary) more

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Africa Talks Climate: The Public Understanding of Climate Change in Ten Countries

Dan Hancox

London: BBC World Service Trust (2010), 19 pp.

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