"As a regional initiative, ComDev Asia has adopted the communication framework for family farming and the United Nations Decade of Family Farming (UNDFF 2019-2028). The framework emphasizes three main lines of actions directly linked to UNDFF-GAP Outcome 4.4. These are: 1) participatory communicatio
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n, 2) rural communication services, and 3) enhanced communication capacity of POs and other institutions. Likewise, the communication framework adds a fourth element on awareness and outreach for the UNDFF. Family farming organizations, community media, and FAO communication experts discussed and agreed on the communication framework for family farming and UNDFF during the “Inclusive Rural Communication Services for family farming and the UNDFF” held in Rome in December 2019." (Pages 2-3)
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"This document has been prepared to inspire reflection about the role of communication in advancing family farming. It includes an analysis of examples of ComDev approaches applied to smallholder farming and rural development and the issues that they encompass: food security, natural resource manage
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ment, rural livelihoods, agricultural innovation, and capacity development. One emerging concept is that of “rural communication services,” which seeks to enhance rural livelihoods by facilitating equitable access to knowledge and information – understood as public goods – along with social inclusion in decision-making and stronger links between rural institutions and local communities. An additional concept pertains to the need to develop national communication for development policies and strategies that focus on the information and communication needs of family farmers and rural communities. Such policies would help to mainstream and institutionalize ComDev approaches at different levels and among all development partners, in particular among governmental agriculture and telecommunication ministries and media regulators but also among farmers’ organizations, rural institutions, community media and the private sector." (Executive summary, page VI)
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