"The book examines the history and evolution of communication for development, as well as prospects for the future. Introductory comments are extended into two chapters which are conceptual and general. The first expands the description of the roles communication has been required to play in develop
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ment programmes. The second, admitting that the majority of development projects fail, looks for explanations. Parts Two and Three review in substantial detail the place of communication in agriculture and in nutrition. As well as presenting a detailed history of attempts to affect agricultural practice and nutritional practice through information programmes, they are an argument for a particular approach to communication for development. They do not assume that information is valuable; they start with an examination of evidence for the possibility of using information to affect particular agricultural or nutritional behaviours. The way in which non-conventional (non-media based) programmes have tried to provide such information is described. Comparison across programmes stimulates the presentation of a list of problems with designing and implementing information programmes in conventional ways. This then serves as a framework for analysing the potential and realized contributions of media-based programmes. At their best, it is argued, media-based programmes do help resolve the problem of organizing, maintaining and paying for the necessary corps of field staff. Implications are drawn for practice, and prescriptions drawn up for doing information for development well. Critical elements are: financial and managerial feasibility; responsiveness; message development; integration with other institutions; support in the process of change; patience; political attractiveness. Implications for media-based and face-to-face programmes are drawn." (https://www.cabdirect.org)
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"After almost three decades of experiments with donors and donor agencies in development, no comprehensive picture of the relationship between communication and development has appeared. We have no systematic research or justifiable theory on which to base efforts in this direction. We operate under
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a number of assumptions, the ultimate assumption being that those assumptions are correct. On a more concrete and positive note, several trends can be identified in the literature and work on the use of communication in development. In the last 10 to 15 years, five areas have been the focus of activity in the field.
1. First is the study of the impact of modern technology on development. The number of symposia and seminars in this area have been increasing quantitatively and improving qualitatively. For example, in 1983, two major international conferences were sponsored by Unesco (in Rome and in Istanbul) to discuss the role of modern technology in development.
2. A second emphasis has been in the area of strategy and planning. As more and more projects were ineffective or failed to materialize because of infrastructural and managerial inadequacies, it was realized that a careful process of planning and evaluation research must be included in any communication and development project.
3. A third apparent trend is toward viewing communication and development as an integrative process, not only considering all societal, political and economic factors of a given system, but also realizing the close relationship between modern technology and the existing infrastructure of communication, both human and mechanical.
4. The fourth level of growth has been in national communication policies, Stimulated by the controversy of the world information and communication debate, discussions in different international fora, including Unesco and its International Commission for the Study of Communication Problems, have made the question of communication policy a dominant theme of communication and development efforts.
5. The fifth area, less defined and less concrete, is the transfer of technology and its potential for development, especially in the field of communication. Developments in this area have been encouraging in that writings on the transfer of technology have become increasingly related first to the area of communication policy, and second to the growing interest in technological assessment." (Conclusions, page 16)
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"Hinsichtlich der Anwendung von Kommunikationssatelliten in der Dritten Welt zum Zwecke zielgerichteter Entwicklungskommunikation sollen am Beispiel Indien Möglichkeiten und Grenzen des Technologieeinsatzes überprüft und entwicklungskommunikationstheoretischen Hypothesen gegenübergestellt werden
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. Aus der Falluntersuchung werden weiterführende Schlussfolgerungen abgeleitet. Dabei werden Konzepte und Strategien der Veränderung in wichtigen Sektoren der internationalen Beziehungen, gerade auch mit Blick auf die eigenständige Entwicklung von Dritte-Welt-Gesellschaften, aufgegriffen («Weltkommunikationsordnung»)." (Verlagsbeschreibung)
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