"Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and eva
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luation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning." (Publisher description)
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"This issue of 'Communication Research Trends' provides a survey of the field of sustainable social change and communication in a global context. It starts with a review of introductory works and general overviews and lists some manuals, resource books, journals, and organizations, which are relevan
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t to the field. The second section continues with definitions that circulate in the field and provides entries to materials discussing the history of development communication and related policy and rights issues. Section three reviews approaches and is structured according to dominant paradigms, such as modernization, dependency, globalization and localization, multiplicity, and participation. The final section takes a look at practices and methodologies." (Introduction, page 4)
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"This publication is an outcome of the Ørecomm Festival 2011 and presents Paula Uimonen (The Swedish Program for ICT in Developing Regions), Petter Åttingsberg (International Media Support) Stine Kirstein Junge (United Nations Development Programme), Birgitte Jallov (independent consultant), and R
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afael Obregon (United Nations Children’s Fund) and their experiences and reflections on social media in development cooperation. The publication addresses social media in relation to various subjects such as external communication, community radio, the Arab Spring, youth and equity, the credibility of social media, as well as new and innovative ways of using social media in development cooperation." (Introduction, page 10)
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"This Guide offers advice about the role, relevance and use of communication for implementing Access and Benefit-sharing (ABS) systems at the national level. It provides an overview of communication considerations, approaches and methods for the different phases of ABS implementation. Establishing A
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BS policies, regulations, institutions and mechanisms is a process of social change. Well-designed communication strategies will help you manage the change effectively, and efficiently." (Introduction)
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"The article tells the story of the evolution of communication for development within the United Nation’s (UN) Food and Agriculture Organisation (FAO), describing the good times in the past as well as the difficult times in the last decade as an example of how the discipline continues to be margin
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alised in development institutions. The author argues that new challenges and trends demand new thinking on the part of institutions and governments, as well as new practices and skills by communication practitioners, and stresses the need to avoid re-inventing the wheel. New approaches should be married up with the participatory principles and methodologies applied in the past that are still valid for meeting the new challenges. The article concludes with a discussion of the prerequisites for an enabling environment for mainstreaming communication for development." (Abstract)
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"Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the h
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istory of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation." (Publisher description)
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"This essay argues against reducing the recent history of global television to an oversimplified transition between ‘statist’ and ‘consumerist’ dispensations. As apparently irreconcilable ideologies of television, the statist and consumerist models represent two ways of imagining the relatio
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n between the deployment of media and the project of modernity. Despite their surface differences, both share a tendency to imagine television in primarily ‘representative’ rather than ‘constitutive’ terms: they both evaluate television according to its ability to represent or address supposedly pre-existing publics, as opposed to its power to help constitute those very publics. I develop the question of the constitutive potential of television by reconsidering a decade of Indian television history – the mid-1970s through the mid-1980s – that is generally dismissed as a transitional phase between statist and consumerist paradigms. Through a discussion that is empirically grounded in the Indian experience, I propose categories that might inform comparative explorations of media and modernity in an age of globalization." (Abstract)
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"This book traces some of the key research conducted over a ten-year period by honours, MA and PhD students who have attended the CCMS Entertainment Education / communication for participatory development course from its inception in 2002, until 2011. There has been a marked shift in the paradigm gu
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iding this post-graduate course, which is explored in the introductory chapter. Innovative methodologies and indigenised theories are brought to bear through each research project, which include conceptually integrated, paradigm-specific graduate work. It keeps abreast of current debates, contributes to international conferences and peer-reviewed publications and assists CCMS in retaining a comparative world benchmark. Much of the work included in this collection reflects the Freireian derived experientialist pedagogy of CCMS, where students take responsibility for developing their own research directions within specific research programmes. There is a strong emphasis in this collected work on media, social justice, and human rights issues, especially relating to historically disadvantaged communities. The book includes two primary research foci: development communication and public health communication. Development communication invokes new ways of harnessing media and localised cultural frames in promoting development strategies, health promotion, private-public partnerships and community development. Public health communication in the context of this work involves applying the emergent field of Education Entertainment via a framework of communication for social and behavioural change. In order to provide a wide range of examples of research approaches and topics, we have included edited, shortened versions of 35 research papers." (Pages xix-xx)
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