This publication outlines four communication approaches used by United Nations organizations: (i) behaviour change communication; (ii) communication for social change; (iii) communication for advocacy; and (iv) strengthening an enabling media and communications environment. The second part provides
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an in-depth exploration of Communication for Development efforts within seven United Nations agencies, programmes and funds: FAO, ILO, UNAIDS, UNDP, UNESCO, UNICEF and WHO, followed by case studies that demonstrate C4D in practice either as part of a larger project or as a ‘stand alone’ project contributing to the strategic objectives of the organization.
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"Radio Veritas Asia (RVA) is hailed as 'the Voice of Asian Christianity' and the Hindi Service has defined its vision and mission to proclaim human development based on Gospel values. Spiritual, social, economical, human and environmental messages are important for overall development of a person an
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d these messages are being proclaimed by 'Satyaswar'. In its morning 27 minutes and evening 30 minutes daily broadcast 'Satyaswar' has given adequate time and duration for Devcomm messages. The respondents are working in communication organizations and therefore, they are well educated, trained and exposed to multimedia world. They have been broadcasting development messages and therefore, they have knowledge about Devcomm and Devcomm programming. Though, they may not be able to define the concepts and principles of devcom, they are already practicing Devcomm. 'Satyaswar' is a charity broadcast and most of respondents have joined the organization for the purpose of service. Therefore, they have genuine interest in development of people. This is reflected in their attitude towards Devcomm; Devcomm programming and 'Satyaswar' programming. Three communication centers collaborate in the production and broadcast of 'Satyaswar' programs and most the respondents have positive attitude towards Devcomm management." (Conclusion, page 73-74)
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"En esta presentación trataremos de: (a) hacer una síntesis del pasado de la Comunicación para el Desarrollo y el Cambio Social; (b) identificar el mapa vial del futuro de la Comunicación para el Desarrollo y el Cambio Social; y (c) entender las implicaciones de estos cambios teóricos sobre la
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elaboración de políticas desde los diferentes enfoques de Comunicación para el Desarrollo y el Cambio Social disponibles en la práctica, los Objetivos del Milenio, y la relación entre las Tecnologías de Comunicación y la Cultura." (Resumen ejecutivo)
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"The 52-page report summarised here is the result of the three-year partnership between UNDP Oslo Governance Centre and the Communication for Social Change Consortium in piloting the C4E approach in five least-developed countries: Mozambique, Madagascar, Ghana, Lao PDR, and Nepal. The report present
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s key learning from the information and communication needs assessments conducted in these five countries, funded by a grant from the United Nations Democracy Fund (UNDEF). The implementation of the C4E approach consisted of: (i) information and communication assessments to identify the information and communication needs and identify gaps in meeting those needs; (ii) review of the media context based on the existing research at the national level; (iii) programme interventions informed by the findings of the assessment to ensure economically poor and marginalised groups' participation in decision-making processes. Experiences and lessons from testing the C4E approach in Madagascar and Mozambique in 2007-2008 enabled further refining of the C4E approach and informed the information and communication assessments carried out in Ghana, Lao PDR, and Nepal. As a result, the concept of C4E also widened: from an initial conception as part of UNDP's Access to Information work primarily geared to meeting the information and communication needs of the people through specific media strategies - to an approach that promotes inclusive participation, empowerment of economically poor and marginalised people, and accountability of the state to its citizens. These aspects of C4E, thus, make it an integral part of broader democratic governance and development work." (Summary at the "Communication Initiative" website)
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"We can draw several conclusions from this review about both theory and practice in the context of this decade of the Millennium Development Goals. First, the field of C4D remains alive and thriving on the ground, but it has not gained or maintained the center of attention in the larger communicatio
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n field for some years in its mainstream journals. Much of the work to collect data and even to summarize those data has shifted to those organizations that promote practice or who collect information online. Websites of these organization may serve as better sources for data and writing about C4D than academic books or journals. It is not that there are not a number of academic institutions pursuing theory and policy studies concerning C4D (the Communication Initiative lists a large number globally), but other specialties like health, education, agronomy, policy studies, etc. have sometimes absorbed these pursuits; on the other hand communication studies have renamed their fields even though they pursue some of the same issues as before. Also, we should encourage a renewal of a more direct pursuit of C4D studies within the communication field, especially as this derives from universities close to a set of local issues (the University of the Philippines at Los Baños has provided an example of application and theory in the rural context for many decades). Second, I placed this review in the context of the Millennium Development Goals because these goals manifest the global expression of conscience for all countries. If C4D will again play a practical role in the process of solving the urgent problems of poverty, health, children, women, and the inequities that underlie these issues, then academics need to help create the theories and policies that can help eradicate the problems in both the short and long term (2015 for the MDGs). I premise this belief on the fact that people in every society live in an increasingly connected world where communication is an important reality and the study of communication is critical. This study of communication needs to look at the most urgent problems facing societies and ask how communication can help in their solution. The MDGs have defined the problems and C4D has an important role in these global challenges." (Conclusion, pages 14-15)
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"This textbook is a wide-ranging introduction to the theology of communication, written by the executive secretary of the Social Communications Commission of the Catholic Bishops Conference of India (CBCI). The primary aim is to help develop the capacity to understand social communication from the p
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erspective of pastoral leadership. Communication is viewed from various theological and sociological disciplines, ranging from 'Jesus Christ the communicator' or 'liturgy as communication' to 'God, media and popular culture' and 'narrative theology'. The book emphasises pastoral communication and includes sessions on preaching, evolving effective strategies and plans, networking and integrating communications into one’s ministry. It forms part of the 'Communications for Pastoral Leadership' formation programme of CBCI." (CAMECO Update 1-2011)
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"The main objective of this booklet is to provide an overview of current initiatives and projects focusing on Communication for Development applied to natural resources management and agriculture in the region, assess the main challenges, and identify links and opportunities to strengthen their coll
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aboration and further advance Communication for Development in the region." (Preface)
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"This publication is an easy-to-read introduction to current concepts and practices of development communication. It consists of four parts. The first chapter distinguishes between three main conceptual approaches to development communication: the diffusion model, the life skills model and the parti
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cipatory model. The second chapter briefly develops principles of participatory communication. The third describes the four phases of the communication programme cycle in the context of development cooperation, including the participatory communication assessment (PCA), the communication strategy design, the implementation and the monitoring and evaluation phases. The final part presents three cases to illustrate how civil society organisations approach participatory communication: the Peruvian community development NGO 'Minga Peru' applying holistic and bottom-up approaches grounded on rights-based community development; the Tanzanian NGO 'Femina' focusing on user-driven content and participative formative research; and the Indian 'National Center for Promotion and Employment for Disabled People' seeking dialogue with parliamentarians and networking with relevant stakeholders." (CAMECO Update 4-2009)
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