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The Effectiveness of Using Entertainment Education Narratives to Promote Safer Sexual Behaviors of Youth: A Meta-Analysis, 1985-2017

Victor Orozco-Olvera, Fuyuan Shen, Lucie Cluver

Plos One, volume 14, issue 2: e0209969 (2019), 14 pp.

"Risky sexual behaviors are associated with the transmission of sexually transmitted infections (STIs) and unwanted pregnancies, both major health concerns for youth worldwide. This review studies the effectiveness of narrated mass media programs in promoting safer sexual practices among youth in de ... more

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Formative Evaluation of the Sara Radio Programme (SRP) in Iringa DC, Iringa MC, Kilolo DC and Mufindi DC. Final Report

Dar es Salaam: UNICEF Tanzania;CSR Group Africa (2019), xv, 14, 119 pp.

"The SRP was piloted in Tanzania following the model of the Sara Communication Initiative (SCI). The main objective of SRP was to improve skills among school children, especially girls, on negotiation, communication skills and positive social behaviour. Activities to foster and support engagement of ... the key target audiences through Sara Radio Programme (SRP) are being piloted in Iringa DC since 2016, with the aim of identifying elements that can be scaled up nationally. Two radio stations are carrying out the broadcast twice a week during school-term; Tanzania Broadcasting Corporation (TBC), which has national coverage and Ebony FM, with coverage that is limited to Mbeya, Iringa and Njombe regions (MIN). The SRP included developing, pre-recording and broadcasting 100 episodes. The radio drama series featured a young girl, Sara and her friends. The SRP was crafted in a way to be fun as well as engaging pupils - girls and boys, teachers and parents in discussions around key messages. Primary standard four to seven school children (10 - 14-year olds) are the main target audience for the programme. Teachers and parents were key secondary audiences that got information through direct listening and messages from children. The programme addressed social norms to promote school girls’ retention and completion. In addition, the SRP aimed at imparting a change in knowledge and attitudes towards HIV/AIDS, sexual and reproductive health, early marriage, early pregnancy, social inclusion and protection. The long-term objective of the programme is to empower girls to decide and control what happens to them, to be safe, and to pursue what they want in life. [.] Findings on SRP thematic components SRP Information: Almost all the children (93.5%, N=339) interviewed in Iringa DC confirmed that they were aware of the SRP implemented in their schools. The high percentage of awareness of the SRP by the children can be attributed to the frequency of attendance for listening to the episodes. The majority of children mentioned that Sara radio episodes were broadcasted twice a week, on Tuesday and Thursday between 1530hrs to 1600hrs. HIV/AIDS: Children were asked whether they have heard of HIV/AIDS and majority 95.9% had heard of HIV/AIDS while a mere 3.9% had not. Regarding source of information on HIV/AIDS, the majority of children (87.0%) mentioned schools/teachers as their main source, followed by parents/guardians/family (33.0%) while radios contributed 17%. On spreading of HIV virus, the majority of children (87.0%) confirmed that unsafe sex increases chances of acquiring HIV virus, against 10.7% who did not. There was a small percentage difference between boys (88.0%) and girls (85.8%) who confirmed the risks of unsafe sex on acquiring the HIV virus. [.]" (Executive summary, p. viii-ix) more

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End of Project Evaluation of the BBC Media Action 'Radio Waves' and 'Tikambe' Projects in Zambia

Kimiko Hibri Pedersen, Birgitte Jallov, George Sichone, Mary Mutupa

Stockholm: Swedish International Development Cooperation Agency (Sida) (2019), vii, 55, 60 pp.

"This evaluation covers two independent projects implemented by BBC Media Action in Zambia. Tikambe provides information to young people about sexual reproductive health and rights and youth-friendly services via different platforms. Radio Waves supports independent media as a platform for dialogue ... more

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Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights

Sarah Castle, Martha Silva

Washington, DC: Population Council (2019), 42 pp.

"This review presents evidence about the impact of mass media and digital media on young people’s family planning (FP) attitudes and behaviors. It primarily focuses on the Ouagadougou Partnership countries, but also describes lessons learned from other initiatives implemented more widely in Africa ... more

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Accounting for Youth Audiences’ Resistances to HIV and AIDS Messages in the Television Drama Tsha Tsha in South Africa

Blessing Makwambeni, Abiodun Salawu

SAHARA-J: Journal of Social Aspects of HIV/AIDS, volume 15, issue 1 (2018), pp. 20-30

"Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from ... more

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Engaging youth in community action research: A visual methods approach to HIV and AIDS awareness

Joys Eggins, Evangelia Papoutsaki, Verena Thomas

Whanake: the Pacific Journal of Community Development, volume 4, issue 2 (2018), pp. 48-66

"Young people are among the most affected and vulnerable groups in the HIV epidemic. Targeting young people in prevention strategies requires inclusive and participatory approaches. This paper discusses a film production project that involved youths in a remote rural community in the Highlands of Pa ... more

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Sexual and Reproductive Health Toolkit 2017
Key Guidance

Children’s Radio Foundation (CRF) (2017), 205 pp.

"We trust this guide will support you in creating exciting and impactful content for the airwaves and community outreach activities around young people’s sexual and reproductive health and rights. We have compiled this guide based on our experience and learning in our youth radio projects across S ... more

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Soul Buddyz Club Impact Evaluation: An Evaluation of Soul Buddyz Clubs

FPD;G:ENESIS;USAID (2016), 74 slides

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Social Media in der gesundheitlichen Aufklärung: Ergebisse aus einem Pilotprojekt der BZgA in den Themenfeldern Familienplanung und Sexualaufklärung

Thomas Quast, Markus Gabriel, Jörg Hoewner, Marc Jelitto

Köln: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2015), 156 pp.

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Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries

Danielle A. Naugle, Robert C. Hornik

Journal of Health Communication, volume 19, issue suppl. 1 (2014), pp. 190-215

"Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data fro ... more

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Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries

Emmanuel K. Ngwainmbi (ed.)

Lanham: Lexington Books (2014), xvi, 240 pp.

"This publication analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their developm ... more

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Acción Cultural Popular, Responsible Procreation, and the Roots of Social Activism in Rural Colombia

Mary Roldan

Latin American Research Review (LARR), volume 49, issue Special Issue (2014), pp. 27-44

"This essay examines the Responsible Procreation campaign of Acción Cultural Popular (ACPO) within the context of “zones of crisis” characterized not only by the legacy of long-standing violence but by tensions experienced within the Catholic Church and Colombian society at large during the tum ... more

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Sustainable Development and Green Communication: African and Asian Perspectives

Jan Servaes (ed.)

New York: Palgrave Macmillan (2013), xvii, 220 pp.

"Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. In contrast to the more economically and politically oriented approach in traditional views on sustainable development, the central idea in alternative, more partic ... more

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Resource Kit for Gender-Ethical Journalism and Media-House Policy. Book 2: Practical Resources

Sarah Macharia, Pamela Morinière (eds.)

Toronto: World Association for Christian Communication (WACC);International Federation of Journalists (IFJ) (2012), 66 pp.

"This learning resource kit aims to provide an answer to the current gender gap in news content and lack of existing self-regulatory mechanisms to confront gender bias. It is organised in two books that may be read independently of each other. Book 2 will be of interest to media practitioners – jo ... more

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Manual hacia un periodismo con conciencia de género

Marcela Gabioud, Jorgelina Turdo (eds.)

Mar de Plata: Asociación Civil De la Azotea;World Association for Christian Communication (WACC) (2012), 64 pp.

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Engaging Media in Communicating Research on Sexual and Reproductive Health and Rights in Sub-Saharan Africa: Experiences and Lessons Learned

Rose Ndakala Oronje, Chi-Chi Undie, Eliya Msiyaphazi Zulu, Joanna Crichton

Health Research Policy and Systems, volume 9, issue Suppl.1:57 (2011), 10 pp.

"This paper describes the experiences of the African Population and Health Research Center and its partners in cultivating the interest and building the capacity of the media in evidence-based reporting of reproductive health issues in sub-Saharan Africa [...] The African Population and Health Resea ... more

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Parler du sida au Nord-Cameroun

Henry Tourneux, Léonie Métangmo-Tatou (eds.)

Paris: Karthala, 2. éd. revue et corrigée (2010), 274 pp.

"Dans le cadre africain dit « francophone », les langues locales sont le parent pauvre de la réflexion sur la communication. Pourtant, une majorité d’Africains de ces pays ne maîtrisent pas le français. Les promoteurs (nationaux ou internationaux) de campagnes d’information et de conseil o ... more

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Feel! Think! Act! A Guide to Interactive Drama for Sexual and Reproductive Health with Young People
Key Guidance

Brighton: International HIV/AIDS Alliance (2008), 188 pp.

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Soul Buddyz Tomorrow is Ours: Evaluation Report 2008

Dunkeld West: Soul City Institute (2008), 24 pp.

"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o ... more

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Images and icons: Harnessing the power of the media to reduce sex-selective abortion in India

Yvonne MacPherson

Gender & Development, volume 15, issue 3 (2007), pp. 413-423

"Sex-selective abortion is an increasing problem in India. Previous awareness-raising efforts on the issue have focused largely on the act of abortion, without substantively addressing the context that creates a demand for sex selection. The BBC World Service Trust conducted a research study on how ... more

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review Top Insights

Sexual and Reproductive Health Toolkit 2017 Key Guidance

Feel! Think! Act! A Guide to Interactive Drama for Sexual and Reproductive Health with Young People Key Guidance

Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies. Literature Review
Top Insights

Sexual and Reproductive Health Toolkit 2017
Key Guidance

Feel! Think! Act! A Guide to Interactive Drama for Sexual and Reproductive Health with Young People
Key Guidance