"The purpose of this study is to provide a document that endeavors to stimulate renewed and further awareness, first, of the dire need for U.S. books in less developed countries, and, second, of possible ways by which this need may be met, at least partially, under present conditions at home and abr
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oad." Preface by John Y. Cole, Executivc Director, The Center for the Book. Obviously, all developing countries could not be covered, nor could all organizations; the author has been selective. He discusses the faltering state of U.S. book exports, the influence of multinational publishing, the impact of English-language publishing in continental Europe, various assistance programs in the U.S. and other countries, and deterrents to U.S. book exporting. "Sources of Information" constitutes a bibliography. Appendixes give the U.S.I.A. book promotion and translation programs in 1982 and statistics on the export of U.S. books by types and on the Informational Media Guarantee Program, the Joint Indo-American Textbook Program; the U.S.I.A.-sponsored book publishing program from 1951 through 1980; and the Asia Foundation's distribution of books and journals by countries 1954-1981." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 994)
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"The Philippine government, with the assistance of the World Bank, launched the $US37 million Textbook Project to alleviate the lack of textbooks in the nation's public schools. Prior to this investment, there was an average of 10 pupils for every book available in a given subject. During the first
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year of implementation, the Textbook Project produced ap-proximately 20 million first and second grade textbooks in science, mathematics, and Pilipino. These were distributed nationwide in the 1977-78 school year at a ratio of two pupils per book. In the course of its 5-year duration, the Textbook Project would produce 97 million books covering all subject areas from first grade through high school and would distribute enough so that there would be only two students per book at each grade level in each subject. Books cost an average of US$.55 each (for an average length of 180 pages); the overall program increased per student costs by about 1% (Orivel, 1979). Teacher training in the use of the books was part of the project. These and other aspects of implementation are described in detail by Aprieto (1983). Textbook content was geared closely to the national curriculum and tightly screened for clarity of presentation. Photo and colors were used judiciously.
Because books were expected to be in use for up to 5 years, binding and stitching were of high quality. Distribution was made first to regional warehouses, then to municipalities, then to schools. Arrival time and textbook condition in the nation's 100,000 schools were monitored by computer in the capital. The success of the project was due not to simply having new textbooks, but rather to having new textbooks of high quality, reasonably on time, well understood, and well used by teachers.
The Evaluation Section of the Textbook Project was formed primarily to investigate the effects of this sizable investment on student achievement. One year before the first sets of textbooks were distributed, an evaluation plan was designed, and instruments were developed to measure these effects. The plan was implemented during the first year of textbook distribution and has been a continuing component of the Textbook Project. The results presented here were obtained from the first-year evaluation data, otherwise known as Phase I. The effects of textbooks on achievement in conjunction with pupil, home, school, and environmental variables were examined, the primary concern being the increment in the achievement of pupils, given the use of the project textbooks, while other influencing factors were controlled." (Page 141)
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"The Library of Congress' Center for the Book surveys 32 book and book-related programs carried out by governmental, inter-governmental and private agencies in the U.S. to promote books and reading. In an introductory essay John B. Putnam discusses "The Book Crisis in the Developing World," and an a
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ppendix describes the activities of two important but now defunct organizations, Franklin Book Programs (1952-78) and the U.S. Government Advisory Committee on International Book and Library Programs (1962-77). Two earlier government publications are Books in Human Development, a 1965 report on a conference sponsored by American University and the U.S. Agency for International Development, and Who Is Doing What in International Book and Library Programs (1967), the proceedings of a conference sponsored by the International Relations Office of the American Library Association." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1025)
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"Discusses the practical contributions made by the [discontinued] Commonwealth Book Development Programme, and describes problems experienced over the funding of training. The author believes that the assistance offered by the programme will continue to be of significant help in assisting Commonweal
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th developing countries to acquire more books." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1396)
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"The aim of this booklet is, by briefly showing the diversity of the tasks undertaken, to survey the multiform but deliberately concerted and co-ordinated activities which, while centred on books as their main theme, none the less converge on the development of man and the fulfilment of his biologic
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al and social potentialities." (Introduction, page 8)
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"A brief survey of the role of the book in developing countries in terms of needs, demand, production, distribution, and copyright. An appendix gives the "charter of the book." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 992)
"Rapport de la réunion d'experts sur la promotion du livre en Afrique, tenue à Accra (Ghana) du 13 au 19 février 1968. — I. Problèmes de la promotion du livre en Afrique: A. Le rôle du livre dans le développement économique et social — B. Mesures visant à développer la production nation
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ale de livres (livres éducatifs, édition générale, distribution et promotion, circulation internationale des livres) — II. Conclusions et suggestions: Planification de la promotion — Suggestions relatives au programme de l'Unesco — Etude de certains aspects économiques de la promotion du livre en Afrique — Introduction — Le rôle des livres dans le développement en Afrique — La demande de livres en Afrique — L'offre de livres pour l'Afrique — Perspectives d'avenir en matière de promotion du livre." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1825, topic code 19)
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